On Friday, the 11th, Wang Zixuan did not go to the company to host the interview, but just sent a scarf to wish everyone a successful interview.

The generous benefits attracted many people to apply for the job. Wang Zixuan arranged five groups of people to be responsible for the interview, and they all lasted until the evening.

On Saturday, the auditions of "The Voice of China" were held for twelve days, and the most participants announced the end of the audition.

There are more than 400 people across the country who passed the auditions.

In order not to let the contestants be exposed, each competition area made audio for these people and sent it to the capital. Hong Tao would choose 100 of them to enter the recording stage.

Wang Zixuan also posted a scarf: "The Voice of China" audition was successfully concluded and is expected to start broadcasting in January. Advertising bids will be held on December 15, and a small bet will be free. The average viewership rate is less than 4%. For every point increase, the advertising fee will be increased by 30%. The image of the bidding company must be healthy. Interested companies can register. The winning companies need to pay 150% of the reserve price as a deposit. Contact number xxxxxxxx"

This scarf immediately attracted a large number of netizens to repost and comment.

"My husband is so confident."

"My husband is going to make a fortune again."

"Good guy, free advertising."

"It's just that willful."

“3% is already very good, 4% is too difficult.”

People in the TV industry also commented.

After the auditions of "The Voice of China" were in full swing, everyone thought that the ratings of "The Voice of China" would not be low. With Wang Zixuan's recent popularity, the highest ratings of Peak Night may really exceed 5%, but no one thinks that the average ratings of "The Voice of China" can reach 4%.

After all, "The Voice of China" was broadcast too late.

Except for Wang Zixuan's brainless fans, almost no one thinks that Wang Zixuan can win.

After some analysis, major advertising funders contacted Evolution Media.

If the ratings are less than 4%, you don’t have to pay a penny.

If the ratings exceed 4%, it is worthwhile to add some more advertising fees. Moreover, Wang Zixuan's fans are basically young people, and they are the main consumer force of many companies. As long as they can play a publicity role, they are not stingy with advertising investment.

When Wang Zixuan plays such a bet, many companies also think that Wang Zixuan will definitely raise the threshold, but when major companies see the price list given by Evolution Media on the 15th, they still want to scold their mother.

The lowest price of each advertisement is three times that of Happy Girls, and the naming fee is as high as 100 million.

These are all bottom prices. If multiple companies compete, bids will also need to raise the bottom price.

Many companies are gambled and get a free advertisement. There are more companies participating in advertising bids than CCTV in 2010 in November.

Although I feel that Evolution Media cheats people, when it comes to the bidding stage, many companies still bid as if they really don’t have money.

The naming fee soared under the competition between Mengniu and Naais, the ad enemy. In the end, Naais used a high price of 300 million, which was only a rating of 4%.

Mengniu just sold 230.5 million yuan last month, with the title of CCTV's special theater in the first half of 2010, and the tenth episode of "The Voice of China" is at most two and a half months.

Last year, Naais bid for the 2009 CCTV TV series special theater, but it only cost 305 million yuan.

Naais named "The Voice of China" at a high price of 300 million, which obviously caused the gambling ratings to be less than 4%.

The naming rights require too much deposit, which restricts many companies from joining this gamble. The 15-second advertisement makes many companies yell at the price without any money.

With the mentality of a gambler, incredible advertising prices are constantly being sold.

If Wang Zixuan had not asked the winning company to pay 150% of the reserve price as a deposit, there would probably be more astonishing prices.

Wang Zixuan did not go to the scene, but just posted a scarf after the bidding ended: "If the advertising bidding ends and the average viewership rate reaches 4%, the advertising revenue will be 780 million yuan and the naming fee will be 300 million yuan. Thank you to all the investors. I hope to increase it by 30%, hahaha!"

This scarf has also attracted many comments from netizens.

“A beautiful dream.”

"I guess I'll lose all my money."

"If the ratings are less than 4%, boycott these businesses."

"It's all bad guys, lying to my husband."

...

The next day, all media reported on the bidding for the "Voice of China", and Naais and other bid-winning companies were also mentioned, which can be regarded as an advertisement.

Although the bid price is abnormally high, comments from all parties still believe that companies such as Naïs made a very successful advertisement.

A simple calculation was also made for this.

This year's Happy Girls' average ratings are 2%, advertising revenue is 110 million yuan, and naming fee is 60 million yuan.

For 4% of "The Voice of China", the advertising revenue should be 220 million yuan and the naming fee should be 120 million yuan.

The actual winning bid price of the advertisement exceeds 250% of the normal price, and the naming fee exceeds 150% of the normal price.

The more than that is betting that the irrational component of "The Voice of China" has a rating of less than 4%, which is not too outrageous. Because it is very likely that they don't have to pay a penny.

Even if the average viewership of "The Voice of China" exceeds 4%, they don't pay that much advertising fee.

Because of this gamble, "The Voice of China" has not yet started broadcasting, and these companies have been reported and commented by many media, which is also an additional advertisement.

If they advertise on other shows, there would definitely be no so many media coverage and not so many people would pay attention to it.

Moreover, Wang Zixuan's investment in spendthrifts is destined to be a high-end high-end program of "The Voice of China", and the advertising corporate brand will also be improved invisibly.

In short, companies such as Naïs are winners in any case.

Among critics' calculations, Wang Zixuan is the biggest loser.

If the ratings of "The Voice of China" are less than 4%, then he will lose no money in TV and can only recover some costs through performances and other methods. Conservatively estimated, Wang Zixuan will also lose more than 150 million yuan.

If it reaches 4%, Wang Zixuan will make a big profit, and he can make about one billion in TV alone. If other channels such as performance are well developed, he can earn tens of millions of dollars.

In this case, there is no doubt that "The Voice of China" will set a record and become the most profitable program.

Unfortunately, this probability is too low.

Everyone’s comment is that the good man Wang Zixuan, who uses money to do charity and advertises for companies for free.

Wang Zixuan did not refute, but just quietly worked as a handsome man at home.

After listening to the audio carefully for a few days, Hong Tao and his team also selected 100 contestants to participate in the recording, and the program was scheduled to start recording on the 19th.

On the evening of the 17th, the economic data released by the United States improved, the US dollar rose sharply, and gold weakened.

During the few days Wang Zixuan was resting, London gold only fell by a few dollars, mainly focusing on consolidation.

Seeing that gold weakened under the influence of US data, Wang Zixuan felt that gold might fall below the consolidation platform in the past few days, so he threw out 1 million short orders to test it.

The Chinese predators who had disappeared for a few days took action.

Many investors immediately cheered when they saw the terrifying short orders on the market, and finally there was a market trend.

In the few days after Wang Zixuan disappeared, gold fluctuated sideways, which made everyone feel that Wang Zixuan had a precise vision. Once he took action, there must be a market situation.

A large number of followers quickly emerged from the market, suppressing the gold price.

Seeing that the trend was over, Wang Zixuan spent another 1 million short orders to continue to suppress the gold price.

Seeing that predators are so determined, there are more and more followers.

Gold prices fell sharply.

At the close of the market, London Gold fell by three percent. Wang Zixuan's three accounts operated by the funds reached US$37 billion, holding 4 million short orders, worth more than US$440 billion, and with less than 12 times the leverage.

News of the predators fighting and winning again and again also spread from the investment community to the media, capturing many headlines, making the whole world aware that this predator, who is more vicious than Soros, is still bearish on gold.

(Thanks to book friends "Jis Fans Deep V" and "NATO Eve?" for the 100 reward)
Chapter completed!