The record set by "The Voice" seems to be about to be broken.

Mr. Hua was also excited and shouted: "SAIC Volkswagen has 1.1 billion yuan, is there any company higher?"

As soon as he finished speaking, Wang Zihao raised his license plate.

Mr. Hua immediately shouted: "President Wang of Buick Auto."

"2 billion."

Wang Zihao smiled and said a number that shocked the audience.

A new naming fee record was born.

Are all the people in the Wang family so willful?

Everyone's eyes couldn't help but move around Wang Zihao and Wang Zixuan.

Wang Zixuan also looked at his brother with a little surprise.

Wang Zihao gave Wang Zixuan a smile.

His bidding like this is why he advertises Buick Auto and also supports his younger brother. After all, Wang Zixuan personally hosts the program, and the naming fee cannot be too low.

Everyone looked at SAIC after being surprised.

The SAIC people hesitated for a while and raised their license plates.

The bottom line of the board of directors is to use half of the advertising budget to fight for the naming rights this time, and there are still competitions now.

Mr. Hua shouted: "SAIC Volkswagen holds the sign again."

“2.1 billion.”

Hua Shao shouted: "SAIC Volkswagen has bid 2.1 billion yuan. Are there any other companies that have bid?"

Wang Zihao raised his license plate without any pressure and said, "Three billion."

Wang Zixuan is willful if he is rich.

His brother doesn't want to fall behind too much, let alone paying for his younger brother.

The commissions Wang Zixuan asked him for were billions of dollars, and this amount of money was nothing.

He also wanted to tell his colleagues in the automotive industry that Buick was unstoppable.

Mr. Hua didn't feel that much. Two billion and three billion are numbers that he would look up to throughout his life, shouting: "Buick Cars will pay 3 billion, will there be any company bids?"

The representative of SAIC Volkswagen completely gave up.

Three billion is close to their full-year advertising budget, and the board of directors does not agree to throw all advertising fees on an advertiser.

Although he felt that all the advertising costs were spent on "Running Man" might be more effective than many other advertisements, he was not the one who made the decision.

Mr. Hua shouted three times, but no one bids, and announced: "Congratulations to Buick Automobile's 3 billion target "Running Man" naming rights."

"Smacking"

Wang Zixuan took the lead in applauding.

Although 3 billion is a drop in the bucket for him, it is still very good to have a high price for the title of "Running Man".

Hua Shao said: "Because Buick has obtained the naming rights for "Running Man", the automobile companies that are being supported by interactively will be automatically cancelled. At the same time, "Running Man" will no longer accept bids in the automotive industry. The following will be a joint special broadcast bid, with a minimum price of 50 million, and each price increase is no less than 5 million. Please bid by interested companies."

After Buick Auto spent 3 billion yuan, other companies became more active.

This sky-high advertising fee alone can attract countless people to watch the show.

The first sip was called 100 million.

Under the fierce competition among several rich companies, the first joint broadcast was won by Hisense Electric for 520 million.

No one thinks these companies are crazy, this is the Wang Zixuan effect.

Many companies believe that cooperation with Wang Zixuan can change the industry structure.

Many critics think this is a once-in-a-lifetime opportunity. Wang Zixuan may be playing new this time. You can't expect the richest man in the world to keep playing entertainment programs.

Apart from this time, which company can afford to hire Wang Zixuan as the spokesperson?

Among the various comments, many companies decided to make a big gamble, and the ones came were vice presidents or even presidents.

When the Red Bull bid was successful, Wang Zixuan and Deng Chao looked at each other and felt like they were escaping from death.

Although I don’t have any image after hosting "Running Man", it’s still too stressful to suck and drink milk like a little girl every day.

The bid for clothing was also very fierce. Nike and Adidas joined the battle group, but they didn't seem to want to pay too high prices. They gave up after exceeding 200 million. In the end, Li Ning defeated many of his peers for 360 million.

The bidding conference for "Running Man" successfully ended, and six advertisements sold at a sky-high price of 5.54 billion yuan, surpassing "The Voice of China" and exceeding everyone's predictions.

Previously, everyone predicted that the advertising fee of "Running Man" would still be sky-high, but without betting, it would not exceed the record of 4.644 billion yuan in advertising revenue of a program created by "The Voice of China".

As a result, the fierce bidding from major manufacturers allowed everyone to see the power of the Wang Zixuan effect again.
Chapter completed!