Font
Large
Medium
Small
Night
Prev Index    Favorite Next

54 Development Opportunities in the Music Industry

"Okay, I will pay attention to this." Lin Youde wrote down all this information.

"In fact, this is also a long-term project. We can first carry out the roughest classification. Moreover, if there is really a sensation in the country, it must be sent to all users. How to control this aspect is a very complicated issue." Zhou Yujie smiled.

Intelligent recommendation is actually the same as search engines. There is no perfect algorithm, and it can only be optimized continuously based on everyone's data. Moreover, people will change. From 25 to 30 years old, people's preferences will change drastically. Then intelligent recommendation can only change accordingly, and there will never be a perfect day.

However, the technical barriers of preemptives are also very high. Once a large amount of analytical data is completed, the higher the success rate of accurate recommendations will be, the stronger the user stickiness will be. It is very difficult for latecomers to exceed it.

The biggest advantage of this is that intelligent recommendation is not a product, but is attached to the portal website. You should know that in this era, Internet giants have long given up on "content" and are an optional attitude towards portal websites, because in most people's minds, how to attract users to see is more important than what content to show users.

Simply put, it is a product, and advertising is more important than improving product quality.

Even if the number of users of the "portal website" soars in the later stage, it will not attract too much attention. When it really becomes a giant, other opponents may not react.

This is how Toutiao in history has exceeded 10 million downloads in three months, and no one pays attention to it. In a year, the daily active users surpass Sohu and Sina, which is close to the top of the portal. Giants such as BAT faced the rising "mobile portal". However, at that time, Toutiao's accurate push had reached a very mature level. Then Toutiao launched a "Toutiao account" to share profit sharing with content creators, becoming a self-media platform second only to WeChat.

By this time, it was too late for traffic giants like Teng Xun to follow up. It can be said that Toutiao is the foundation of the Byte system. The subsequent strong rise of TikTok is closely related to the intelligent recommendations of big data mastered by Toutiao.

Lin Youde continued, "If you do news, do we have to make the content ourselves?"

"No, the cost of making content is too high. We only make data recommendations." Zhou Yujie shook his head and said.

Lin Youde said: "If this happens, it will be fine in the early stage. Once our data comes up, there may be legal risks."

"Don't worry about these things for now, wait until the traffic comes up. In the later stage, advertising sharing or directly buying out content." Zhou Yujie said with a smile.

Currently, the portal websites have their own content departments, but this is because they became giants to start content. In the early stages of their entrepreneurship, they directly copied other people's content. When capital difficulties were in the early stages, all the funds were definitely used to expand the market, not to make content. This is the case in the Internet industry.

Lin Youde nodded and said, "I understand, it's not difficult to capture news."

"That Rongsheng Law Firm is quite large. You can cooperate with them more in the future and consult them in advance for various legal risks." Zhou Yujie said.

Lin Youde nodded and said, "No problem, we do need a strong legal partner."

"When it comes to law, we have to talk about another project." Zhou Yujie sighed softly and said, "I still want to make music."

"Music?" Lin Youde was stunned for a moment and said, "Similar to Kugou?"

Zhou Yujie nodded and said, "Yes, but the computer has been monopolized. We focus on mobile versions and can also copy big data intelligent recommendation technology to classify music and users. In terms of technology, this is much simpler than news. However, we must use pirated versions of music content, otherwise we will not have any chance."

The Mandarin music market in 2010 was actually a stagnant pool, and the cause started 10 years ago.

When BAT was rising in the early days, there were other Internet companies at the same time as them. Although in many cases, even entrepreneurs did not know how to monetize traffic, everyone knew that without traffic, it would definitely not work.

Music is a work of art for people to cultivate their sentiments. It has basically become one of the necessities that are inferior to food, clothing, housing and transportation. People have a very high demand for music. In the 1980s and 1990s, piracy was actually everywhere, but the entire domestic market was large enough that even if the genuine version was just a small part of it, it was enough to support countless singers. Therefore, various popular classic music emerged one after another.

But after entering the 21st century, in order to attract traffic, Internet companies began to organize music pirated downloads and listening businesses, especially the search giant Baidu. The homepage directly added MP3 links. As long as there is music on the market, it can be downloaded, and it is still a high-definition version.

Due to the lack of legal supervision, music producers cannot protect their rights and interests through legal means, so they can only leave this industry. The old predecessors stop creating, and the newcomers will not enter this industry directly.

As a result, the music industry began to break down around 2010. The previous popular music appeared every month. In the 1920s, there might be only one or two songs a year. Even singers who are popular with popular music will immediately jump into the platform of TV series, movies or variety shows by their fame and will not continue to create new songs.

The failure of content to traffic is a tragedy in the Internet era. It was not until later that the film industry began to rise and content was valued.

"Mr. Zhou, do you mean you want to make genuine music in the future?" Lin Youde asked in surprise.

"From the business logic, music charges and sharing with content creators is the best feedback to the entire industry, but the high cost maintenance in law makes this impossible to achieve at present." Zhou Yujie shook his head and said: "However, the music industry is almost ruined. Now BAT is all planning music and is still in the market occupation stage. I think when one of these people monopolizes or reaches some kind of agreement, then they will inevitably have a charging layout. After all, in terms of legality, piracy is still illegal."

The law has long been a crackdown on piracy, but for many content creators, the cost of prosecution is too high; but for monopoly giants, it is nothing. Even if they don’t sue, they can block piracy.

In other words, the problems that plague the entire music industry today are actually just the result of the indulgence of the giants. For the sake of traffic, they will sacrifice everything, even if it is a country's own culture.

And making mobile versions of music is naturally for traffic. In the era when short videos have not yet risen, the traffic of music is very large, so large that Baidu rose by relying on the traffic of Baidu MP3, a pirated platform.

The current rise of smartphones allows every user to access the Internet at any time. In this case, the usage rate of music will increase ten times. This is an extremely huge traffic, but it is difficult to monetize at present, but for Toutiao, traffic can be used to analyze...
Chapter completed!
Prev Index    Favorite Next