519 Layout of Automotive Aftermarket
Tao Weidong, who is in charge of Toutiao's financial business and Wang Xiaowei, who is in charge of Tik Tok's business, rushed to the United States after the Spring Festival, and spread news that Tik Tok was preparing to raise funds in the circle, which attracted the attention of many American funds.
You should know that Tik Tok was a dark horse in the United States last year. From the beginning of the year, few people knew about it, to the end of the year, almost nearly 100 million users in North America, the entire Internet of the United States was filled with short videos from Tik Tok, and countless people were sharing them with each other. This is also the fundamental reason for the big explosion in Tik Tok data.
American politicians responded slowly and had not paid attention to this area. Fund companies were even more sharp than Xiong Er's nose. Even though they knew that this was Zhou Yujie's industry, many people sent fund managers to seek cooperation. Although the person in charge of Tik Tok knew that the company was not short of money, they still treated each one politely and refused.
This time, when the news was released, Tao Weidong, Wang Xiaowei and overseas CEO David took advantage of various cocktail parties to contact dozens of investment banks and a large number of strong American families, including top American banks, oil tycoons, Wall Street hedge funds, real estate tycoons, etc.
As long as the negotiations are almost done, Tik Tok will carry out the first round of financing.
In China, the role of the Spring Festival Gala is as expected by Zhou Yujie and Lin Youde. After Weishi spent 2 billion red envelopes on the Spring Festival Gala, it did get a large number of downloads. With the current population base of 700-800 million on the mobile Internet, Weishi's instant activity even exceeded that of Douyin that night.
However, when countless people got used to the high-quality and high-precision recommended content from Douyin, they suddenly felt boring after watching Weishi's videos. Moreover, users are used to it. This is an instinct that humans have carried since ancient times and do not like to change, because changing in nature means danger. Now, change means discomfort, unless the experience has a qualitative change.
Obviously, Weishi does not have this ability, so seven days later, Weishi's activity can only reach one-tenth of its peak, but the data is indeed much better than before the Spring Festival Gala.
However, with the help of the Spring Festival Gala, the senior executives of Tengxun may be really disappointed. Billions of sponsorship fees may be a trivial matter, but the most serious loss is the complete backwardness of this track.
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After a month of negotiations, the beam reached an agreement with Wanda. Wanda sold its 157 stores under its 41 Wanda Plazas that have been operated and opened. There are a total of 198 shops on the first floor, priced at RMB 2.62 billion. At the same time, the beam rented 1,000 parking spaces from Wanda Plaza at an average price of 4,000 per year. These parking spaces will be equipped with high-voltage charging piles with beams to charge electric vehicles. The quantity will be changed in time according to the specific situation in the future.
At the same time, Toutiao officially proposed a comprehensive acquisition of Tuhu Car Maintenance for RMB 9.2 billion, because Toutiao itself also holds more than 20% of Tuhu's shares, and the transaction amount this time will be in the past 7 billion.
Tuhu's shareholders responded differently to this, some agreed and some opposed it. The ones who disagreed were naturally a small group of shareholders led by Teng Xun. Tuhu once introduced some of Teng Xun's funds during many financings, but the equity ratio was not high, so it was useless for these people to oppose it, because Toutiao's equity, plus the shares in Chen Min's team, combined with the shares in Chen Min's team, some of them still wanted to exchange shares with Toutiao's companies, because according to Toutiao's scheduled plan, these companies will be listed in the past two years.
The shares of Toutiao's companies cannot be sold, but they also depend on who the other party is. Tuhu's shareholders are basically ordinary venture capitalists. Lin Youde naturally would not agree to them and refused to forcefully, either accepting or Toutiao or Toutiao will partially acquire Tuhu and only hold controlling stakes.
Tuhu's small shareholders naturally understand that if Toutiao partially acquires Tuhu, it will definitely invest large amounts of funds in the future to dilute the shares of other shareholders. In this way, they will still leave the market by themselves. It would be better to cash out now, otherwise, under various financial manipulations, they may not get the current quote.
After Tuhu's car maintenance acquisition, people from the outside world also understood Toutiao's intention. After all, Tuhu's headquarters negotiated with so many cooperative merchants to install charging piles. This kind of thing cannot be concealed by the news, and there is no need to conceal it.
By acquiring Wanda's shops, the beam sales channels have been completed, because the places where Wanda opens are economically developed areas, and the installation of charging piles in Wanda's underground parking garage and Tuhu store is basically announcing that the beam charging pile project has begun to take root and sprout in a large number of cities.
Many charging pile installation companies were stunned when they saw the operation of the beam. You should know that the capital of these companies is also some, but they are generally only a few billion yuan. In addition to establishing charging stations, they will also try to cooperate with some large squares and supermarkets, but the projects are discussed one by one. How can they be like this with the beam? They can be spent on billions and billions of dollars at any time.
In addition to self-built, Light Beam has also proposed a plan to acquire charging piles on the existing market. As long as there are already built charging stations or charging piles on the market, Light Beam can be purchased.
The logic here is very simple. Ordinary charging station investors do not have the ability to publish the information of charging stations to electric car owners in nearby cities. They don’t even know who owns electric cars in a city. They can only place their own information in map software, or appropriately hire college students to promote flyers, and send advertisements when they see electric cars.
This efficiency is too low and the cost of publicity is also high. Even if you can make money in operation, the effect will be much worse than the previous plans of these investors.
The charging stations of beams are completely different. Data engineers mobilized from Toutiao are constantly optimizing algorithms, which can reduce operating costs through a large amount of known data and their own precise positioning, absorb more and more electric car owners, and join the charging membership plan of beams.
There are also some charging piles that want to pass the franchise model, but are rejected. In today's market demand, the charging system they have established is enough to cope with, so they will naturally choose to invest in it. When one day, when the investment of the flare charging pile cannot keep up with the demand for electric vehicles, it will not be too late to open up franchise.
Now the more members you attract, provide high-quality charging services, car wash services, and after-sales service, so that electric car owners can develop habits and cultivate their reputation. This is the layout of Toutiao in the entire electric car after-sales market.
In the fuel vehicle after-sales market with too much capital investment, it is difficult to monopolize or occupy a large market. Even Tuhu, who was in his previous life, had a market value of nearly 10 billion US dollars in the 1920s, but its scale was only 3% of the entire automobile after-sales market, because in addition to other large capitals, there are countless after-sales stores, and no one can knock down their share by more than 20%.
But electric vehicle after-sales service is another matter. Now that electric vehicles are just rising, everything is still possible, especially when the car after-sales service and big data are combined, it can even take advantage of Toutiao.
Chapter completed!