"Another upgrade?" Zhou Yujie asked in surprise.

Ge Jialei said: "Yes, major satellite TV stations and CCTV 5, 6 and 8 have been broadcasting ofo's advertisements in a large number these days. I heard that they still want to go to the prime time period of one, but these locations have been booked long ago and have not succeeded.

Online, ofo is also purchasing Baidu’s traffic, mainly targeting office workers on the company’s PC side, offline, and a large number of cheap college students are arranged to distribute flyers in supermarkets and shopping malls, and specialize in teaching middle-aged and elderly people how to use ofo bicycles.

Not to mention the subsidy, it only costs 50 cents at a time, and it is completely operating at a loss."

"It seems that we've guessed it well. Such a desperate subsidy promotion is to give Son a beautiful data." Zhou Yujie nodded and said.

There are methods for subsidies. The subsidies are too high in a short period of time. From a long-term perspective, it is a very loss because high-intensity subsidies will attract a large number of people and more people, but it is difficult to retain these people. The purpose of burning money is to cultivate user habits, which takes time. Even if the money-burning battle between takeaway and online car-hailing is crazy, all players will abide by this rule, because not following it will only seek death on their own.

Ofo subsidy intensity reaches this level, obviously not to slowly cultivate user habits, but to increase the data in a short period of time.

Ge Jialei continued: "Mobile has stopped subsidies now, and the same is true for me. I just don't know how long can ofo's current funds last?"

"It cannot be too long. We can't stand this amount of subsidy, and now it has been suddenly strengthened. It must be because the final time is coming or the funds cannot support it for a long time," Lin Youde, who was standing beside him, judged.

"I agree, too." Zhou Yujie nodded and said, "Then follow our plan and first release the news of ofo using user deposits through other channels, and how to do it in the future, and then look at the development of things."

Although in the original history, Masayoshi Son did not invest in ofo, Zhou Yujie was not sure that Masayoshi Son would not invest. If ofo gets Masayoshi Son's money due to various butterfly effects, it will have a great impact on Toutiao's layout in shared bicycles and future electric bicycles. The most direct thing is that Toutiao may have to spend hundreds of millions or even one billion US dollars to compete for this market.

Therefore, cutting off Masayoshi Son's investment plan has become the focus, and as long as ofo is put into a deposit run crisis, it will be basically stable.

However, this evil man Zhou Yujie doesn't want to do it, and the release of news in advance will also be in other channels outside the headlines.

"Okay, then let it go through Teng Xun's channel first." Lin Youde said with a smile.

Although the scale of Tengxun News is far less than that of Toutiao, it is also the top three in the industry, with tens of millions of users. For such a large news platform, most of the news content comes from various partners, some are news organizations, and some are self-media, and many of them will also be news editors on Toutiao.

If you give some benefits, you can promote such news that is not illegal and will attract attention, so it is naturally impossible for the self-media to reject such good things.

Zhou Yujie continued: "If this news is hot, we should also promote our Xiaolan Bicycle's deposit-free policy while it is hot. It is best to hit Mobike this time."

......

At Ofo headquarters, David, who was tired on his face, was half lying on the office chair. It was not physical fatigue, but mentality. This crazy gamble was a great mental torture for anyone. Until the last moment, the stone in his heart kept suppressing himself and unable to breathe.

"Dongdongdongdongdong..." The sound of knocking on the door sounded. Yang Pinjie knocked outside the door twice before walking in.

"What's the matter?" David immediately recovered his spirits. Yang Pinjie has been coordinating the company's actions for a while. His work has become 715. He has worked harder than him. Not only is he under mental pressure, but his physical consumption is also greater. If he can come to him, there must be something important.

Yang Pinjie said: "There are two things. The first thing is that the funds have been consumed too quickly. There is almost one billion yuan per day. If this continues, our China Unicom user deposit will be consumed next month."

"It doesn't matter if you consume it all. As long as Masayoshi Son's money arrives, all the problems will be solved." David said after eased the gods: "How is the effect of subsidies and promotion?"

"The effect is pretty good. It's already September. Except for some cities in the south, the temperature in other places has dropped. It's not that hotter than in August. The usage rate of bicycles has increased significantly. With our subsidies, the number of daily use has reached 20 million. I'll tell you this news." Yang Pinjie said.

David said: "At last, there is a little hope, but the subsidy still cannot be stopped. We must increase the number of people now, and it is best to have 30 million people to be stable. Next month, according to the agreement with Masayoshi Son, we cannot subsidize, and the advertising and promotion quota must also be reduced to normal levels."

Yang Pinjie said with some concern: "But we are already taking advantage of the opportunity, so I am worried that what should I do if Masayoshi Son doesn't invest for this reason or other reasons?"

"It shouldn't be." David said confidently: "As long as we obtain Masayoshi Son's funds, we will definitely be able to monopolize the entire shared bicycle market. Perhaps the return on investment will not be outrageous, but as long as we go public in the future, it should be fine if we double the price. Although Masayoshi Son only says that he only looks at the rate of return, it is already very good to be able to make more than one billion dollars of funds.

And Alibaba will definitely help us, as long as we monopolize the market, it will also be of great help to its payment system."

"But we can't put all our future in the hands of others." Yang Pinjie said a little worriedly: "No matter how you have to leave a way out for ourselves, right?"

"What kind of back path?" David asked.

Yang Pinjie said: "A backup plan. If Masayoshi Son no longer invests, we must keep some of the funds in our hands, at least part of the deposit. At the current speed of burning money, I am afraid that I can't even keep the deposit."

"This kind of retreat is useless. Even if you keep a part of it, once we lose, the money can only be delayed for a while. You actually know this in your heart that once we lose this time, there will be no chance of turning the tables again." David said cautiously.
Chapter completed!