"DikTok's traffic? Is it direct traffic to Pinduoduo's products? But in this way, the product selection and permissions need to be carefully considered." Wang Xiaowei thought for a while and said.

None of Pinduoduo's products is self-operated. This is the rule set by Zhou Yujie at the beginning. This is also to avoid heavy asset operation and the platform introduces a large amount of traffic into its own products. Taobao and JD are the lessons learned from the past. Although self-operated has caused the company's profits to rise sharply, excessive damage to the interests of small merchants is the core factor that directly promotes Pinduoduo's growth.

How to attract traffic on Douyin by hundreds of thousands of merchants is a problem.

Zhou Yujie said: "In terms of video, let Pinduoduo merchants make it themselves, and then upload it to Douyin, and allocate it according to random traffic. If the effect is good, then increase the traffic. This is somewhat different from Toutiao, but the theory is similar.

However, in addition to this kind of ordinary advertising, the live broadcast room on Douyin is also a relatively novel e-commerce method. Traditional e-commerce only places products on the website, allowing users to find and understand by themselves. Although it has customer service functions, communication cannot achieve the best results in many cases.

The live e-commerce model is to give merchants enough time and clear enough to introduce their products or services, and the questions raised by users can also be feedback at any time and answered in a video manner, which can bring the distance between sellers and buyers. In short, it is to bring the distance between offline people to the online.

If our data increases in the future, we can also have enough data to analyze sellers and buyers, including the types of users who like, users' willingness to pay, sellers' promotion capabilities, product complaints, etc. If these data are sufficient, we will have more accurate promotion capabilities. This point is actually different from the data of traditional e-commerce."

Compared with Taobao and JD.com, Pinduoduo, which is mainly based on social models, is a new type of e-commerce, but live e-commerce is another matter. When users shop on web pages or apps such as Pinduoduo, Taobao, and JD.com, they have enough time to choose and hesitate to change at any time, and they can not buy at any time. However, during live broadcast, under the stimulation of videos and language, they may consume impulsively at any time.

So theoretically, Pinduoduo’s shopping data cannot be used on short videos, but can only be used as a reference. The user data analysis of these two can be said to be different, and only some users will repeat it.

In later generations, Byte's Douyin also focused on promoting live shopping or short video shopping, which is completely different from the other three companies. Byte's main function is to arouse users' shopping desire to buy, while the other three companies make choices when users have needs.

Theoretically, the latter's market is definitely much larger than the former, but Bytes has no choice. The e-commerce market has been broken by the three giants, so he can only take the wrong steps.

But now, Douyin and Pinduoduo belong to the same company, which will form a good complement. Moreover, in previous lives, they all had serious shortcomings in payment, logistics, after-sales service, return, and quality. With the help of Pinduoduo's resources, these problems will be much smaller. The only major loophole is the byte of product quality. In this field, Pinduoduo cannot compare to Taobao and JD.com. After all, the foundation and team strength are not that strong.

Wang Xiaowei nodded and said, "Then I have to spend some energy studying this new shopping model."

Zhou Yujie smiled and said, "Research is OK, but don't forget the essence of online shopping. Product quality, delivery time, and service are the fundamentals, these are the essence of e-commerce."

Wang Xiaowei said: "Pinduoduo has been improving in this area. In addition to daily express delivery, we have also begun to cultivate new express delivery companies to strive to make these companies a healthy competition."

Zhou Yujie nodded and said, "Okay, in addition, since we want to do agriculture, the express delivery requirements for this area are higher. In this regard, the freight rate can be increased a little, and we will subsidize it in advance to build this area of ​​market."

Most agricultural products are limited by time. Some need to be stored and some need to be fast logistics. These are higher requirements for express delivery. SF Express can naturally go to, but the price is too high, and the other is that this core business cannot be controlled by others. SF Express is too independent, and even Alibaba has no choice but to do anything about it. Under the express delivery network built by Pinduoduo, at least one needs to cultivate a express delivery company with faster transportation speed, or at least one company has a similar high-end business.

Wang Xiaowei nodded and said, "Okay, I will discuss this matter carefully with the heads of several express delivery companies."

"Okay, then I'll wait and see what the combination of social e-commerce and live e-commerce will have. " Zhou Yujie said with a smile.

This kind of commercial combination that has never appeared in later generations is indeed very exciting, and payment is also its own software. At the same time, Quxin has always used keywords and page discovery to attract traffic. Even if it cannot subvert Taobao, it will be enough to form a strong pressure.

...

After Pinduoduo went public, it once again began to promote it on a large scale with the huge amount of cash it has. In addition to its own new Douyin platform, various offline subway stations, bus seat backs, and advertising street signs in third- and fourth-tier cities are also the key directions to overcome. The target group is the people with poor income in China.

Either the poor living in big cities, the normal means of transportation for these people is subways and buses, or a large number of ordinary groups in county-level cities, from the age of 20 to 60, are all the targets that Pinduoduo wants to win over.

Although these people have a single consumption capacity that is far less than that of middle-income groups in big cities, they also have a large number of benefits and are all new users. Once they get used to Pinduoduo, it will be difficult to change in the future. This is also the commonality of people. Many early old netizens did not like Pinduoduo. In addition to these people's considerable income, another most important reason is that they have long been used to the two shopping platforms, Taobao and JD.com. No matter how novel the e-commerce model is, it is difficult to attract them.

Misplaced competition is the future opportunity for Pinduoduo or Douyin e-commerce. Only by rising from other channels can one overturn the people who were once on the throne. If you follow the path others have taken, it is purely a hit on the stone with an egg.

Douyin has also begun to accept Pinduoduo platform on a large scale to build links, post product videos, and invite anchors to bring goods.

Everything is going as planned.
Chapter completed!