Wu Fei was choking and didn't know what to say. Lin Zirui was right. Such a big thing must be prepared before reporting it. Otherwise, after learning about this, you would ask again and ask again, wouldn't you be scolded?

But it is the same if the upper level reports to the upper level. All kinds of data and analysis will be improved before they can be reported to the highest level. But if this process goes down and reaches the highest level, the daylily will probably be cold.

...

On the highest floor of Tengxun headquarters, in a wide office with an area of ​​more than 100 square meters, Xiao Ma was standing behind the floor-to-ceiling window, looking at the setting sun in the distance, not knowing what he was thinking about.

"Mr. Ma?" A familiar voice came from behind, which made Ma Huateng come to his senses.

"Sorry, I'm distracted just now." Ma Huateng said.

Liu Chiping said: "In recent times, Mr. Ma, you have been like this often. Do you want to take a few days off?"

"No need." Ma Huateng waved his hand and said, "It's almost time to get off work. Is there anything wrong with coming here?"

Although Teng Xun also has a strong overtime culture, it is still aimed at the bottom and there will be overtime among the top leaders, but there will not be many. More requirements are to keep in touch, and generally there will be major issues in the morning.

Liu Chiping said: "Mr. Ma, I just reported something from the QQ business department. A software called Douyin began to spread on a large scale between QQ groups and QQ users, with the frequency getting higher and higher, even stronger than Pinduoduo at the time!"

"Tik Tok? What kind of software is it?" asked Ma Huateng.

Liu Chiping said: "It is a short video APP similar to Kuaishou. Many of the contents are very interesting and make many users happy to share. Therefore, whether it is QQ or Funxin, they are starting to spread desperately. Judging from the frequency of forwarding, the total daily increase is more than 1%.

"1%?" Ma Huateng's face changed slightly. The 1% increase per day was very terrifying. If it lasted for one or two months, the number would double.

Liu Chiping nodded and said, "Yes, I arranged for someone to investigate again. The download speed of this software on major APP platforms is very high. According to my estimate, the download volume of Douyin may have exceeded 50 million, and it is a matter of time before it exceeds 100 million.

The key issue is that TikTok is the headline.”

"What?" Ma Huateng almost grabbed the teacup in his hand. Toutiao already has several APPs with over 100 million users, including social networking, news, shopping, local life, etc., and has basically achieved coverage from entrance to export in the Internet field. In this case, another APP with about 100 million users was born, which will not allow other competitors to survive?

Ma Huateng asked again: "Since this Douyin is a headline, why do you only find out now?"

As Teng Xun's number one competitor, Teng Xun's every move was strictly monitored by Teng Xun. When Teng Xun was placed in Pinduoduo, the subsequent surveillance became even stricter.

Liu Chiping sighed and said, "This time Douyin is different from Pinduoduo. When Toutiao established its Douyin business department, it did not keep it confidential, but was very open and honest. Our people actually knew about this.

However, Douyin has been developing very slowly, and it did not receive any traffic support from the Toutiao system in the early stage. During that period, today's Toutiao was basically full of Pinduoduo's advertisements.

Douyin subsequently launched a one-billion subsidy plan, but judging from the number of users, the increase is generally higher, so the people below did not report it.

However, in the past one or two months, the data on Douyin has begun to rise sharply, and both the number of new users and the average user time have begun to rise sharply, which has attracted the attention of relevant departments."

"Why has it started to rise sharply in the past two months? Today's Toutiao has given traffic?" asked Ma Huateng.

"No, if Toutiao attracts traffic, we will notice it immediately." Liu Chiping shook his head and said: "The sharp increase in the number of downloads of Douyin this time is because all new Xiaomi phones are pre-installed, and all mobile phones equipped with Lianshang shared WiFi have been recommended several times. Later, users also began to use QQ and Funny News to deliver some short videos of funny or interesting content, which also provides enough new users for the download of Douyin."

"What a big deal!" Ma Huateng said after a moment of silence: "It is actually not difficult to ignite Douyin with the traffic of Toutiao, but they did not do this in the early stage. Instead, they slowly developed Douyin and used a billion subsidy, obviously wanting to do the content well.

When it comes to the right time, they did not use Toutiao to promote it, because it will be easy for us to discover. If Xiaomi comes out to promote it, it will at least numb us for a month. By the time we discover it, TikTok will have already reached a scale!"

"That's the situation." Liu Chiping continued: "I just played Douyin. There are many videos and many music in it. I forgot the time as I played. I personally feel that it is even more attractive than Toutiao. This will be a new big trouble for us. I suggest that all the software under Tengxun will immediately block the links to Douyin to prevent Douyin from growing rapidly."

Ma Huateng thought for a while and said, "This may reduce the growth rate of Douyin, but the interesting headlines also have today's headlines. Once these two do their best to attract Douyin, our ban will be of no use."

Liu Chiping said: "Not necessarily. Now Pinduoduo is preparing for the third financing. Pinduoduo is also Toutiao's most core strategic business at present. At this time, Toutiao is unlikely to turn to fully support Douyin. At most, there will be multiple links on Quxin.

Moreover, Toutiao has developed to its current scale, and competition among several major internal business groups has begun to increase. It is probably not easy to cooperate with each other. There are common problems with large companies, Toutiao will also have them now."

Ma Huateng nodded and said, "But no matter what, as long as Zhou Yujie is still supporting Douyin, our measures will only be slowed down for a few months. What should I do later? Did you think of it?"

"I am going to restart Weishi and use QQ as a platform to help Weishi grow." Liu Chiping said slowly.

"Weishi?" Ma Huateng frowned. In fact, as early as 2013, Tengxun started Weishi's business, but it was not effective for a while. In addition, it was unable to monetize. The short video platforms on the market, including the United States, did not have a clear development direction. In the end, a year later, Weishi's business was closed and only a small team was left to maintain it.

Liu Chiping said: "If Weishi wants to develop, it needs to cultivate content like Douyin, so I also need some funds to attract content creators, and it is best to poach people directly from Douyin's platform."

Ma Huateng nodded and said, "Okay, you go and prepare a detailed business plan. We will discuss this matter when we hold a top management meeting in the future."

Although they are the top management of Tengxun, if a large-level company like Tengxun wants to focus on promoting a business, it also needs to be recognized by several core business departments, because this will also involve the tilt of the resources of the total group. If internal opposition is serious, even if the two people forcefully promote it, serious internal friction will occur, which will not be worth the loss.

Therefore, even if people from other departments do not agree, they must be convinced on the surface.

"Okay, no problem, I will handle this as fast as possible." Liu Chiping nodded and said.
Chapter completed!