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428 Advantages of short videos

Li Yuan thought for a while and said, "Mr. Zhou can try this method. Group buying is a unique feature of our Pinduoduo. We can completely manage merchants by restricting group buying."

Taobao and JD.com, merchants make profits per order, while Pinduoduo is a business model with small profits and quick turnover. Even if they sell them alone, the profit will be very low. Theoretically, controlling the authority of group purchases can control the profits obtained by merchants. If the profit is controlled, then the quality can be gradually controlled.

Zhou Yujie nodded and said, "Okay, then try it out. This kind of problem of product quality is a long-term battle. Don't think about solving it in the short term, just slowly improve it."

When doing e-commerce, you will definitely encounter quality problems. This has nothing to do with creativity and is a practical operational capability. Zhou Yujie basically cannot help in this regard, so he can only rely on his team to study it slowly.

The red envelope activities during the Spring Festival did not disappoint Li Yanhong and other senior executives. With the "routine version" of red envelopes and the number of mobile phones that exceeded 600 million nationwide, Baifubao received 300 million daily active users in the Spring Festival Gala red envelopes, with more than 150 million newly registered users.

However, the subsequent data immediately slapped Baidu hard in the face. That night, countless people transferred the funds from Baidu. The next day, Baidu users' daily active users fell by 90%, and on the third day, it fell by 60%. It continued to decline until it returned to its level almost before the Spring Festival Gala. Only one million people came forward to log in in a day. This was because these people wanted to enter Baidu Takeaway, and this was the case where Baidu Takeaway had subsidies.

After the Lantern Festival, almost everyone knew that Baidu spent 3 billion yuan in advertising expenses and 1.5 billion yuan in red envelopes. In this Spring Festival Gala event, it has now been proved that this is just a wave of splashes.

"Li Yanhong's gains are really not worth the money this time. It was almost in vain for spending billions." In a suite at Four Seasons Hotel, Lin Youde took a sip of red wine and said with a smile.

At this moment, many senior executives of Toutiao gather here. This is a senior executive gathering initiated by Zhou Yujie himself. Any senior executives of the core subsidiary of Toutiao can attend.

Zhong Guangwei said: "Billions of billions are actually nothing to Baidu. The key is that this failure almost cut off Baidu's only hope. This is the most desperate thing."

Although Baidu seems to be starting to decline at the moment, its foundation is still too deep. A lean camel is bigger than a horse. In other words, liquid capital is much stronger than Toutiao.

However, in the Internet field, what determines a company's future is never how much money it has or how much profit it currently has. It depends on whether it has seized the opportunity and whether it has seized the initiative in the Internet or other technology fields in the next 10 or even 20 years.

Obviously, Baidu has lost this opportunity at present, and its main business has lost a larger market due to the rise of mobile Internet.

Zhou Yujie said: "So any changes will happen in the Internet or technology field, and maybe one day Apple will follow in the footsteps of Nokia."

Everyone couldn't help but feel silent. The development of the technology field can be as rapid as an explosion, and its market value can easily surpass traditional oil, steel, and retail giants, but the disadvantage is that if they fail to seize the opportunity, they will be quickly eliminated by the market.

Zhou Yujie smiled again and said, "Everyone should relax, Lao Wang, I heard that your brother sang well, why don't you give me one."

"Okay!" Everyone else clapped and urged.

Lao Wang is Wang Xiaowei, the current Douyin department. Zhou Yujie brought him here in this Toutiao high-level gathering, which attracted everyone's attention. You know, Douyin is just a new business that has not been opened for a long time, but it actually received an investment of RMB 1 billion from the headquarters. Obviously, Zhou Yujie attaches great importance to this department.

No matter how potential Douyin is, it is valued so much now that it is much more likely to become the core department of the Toutiao system in the future.

Wang Xiaowei laughed and said, "Okay, then I'll have a song "The Sea and the Sky"."

""The Sea and the Sky"? This thing is not easy to sing!" Zhu Wenbin said with a smile.

Many of the Cantonese songs are super fast, but many Hong Kong locals can't sing them.

However, the songs were selected well. Except for Zhou Yujie, the others present were basically over 40 years old. Huang Jiaju's songs can be said to have run through their childhood!

"Today I wait for the snow to pass in the cold night."

"Wait in the distance with a cool heart."

...

On the small podium, Wang Xiaowei had already settled into his music. Because he sang well, others also applauded and supported him from time to time.

Zhou Yujie tasted the side dishes, held his mobile phone in his hand, and started to watch Douyin short videos.

This approach is not much in this era. Douyin has not yet risen. Although people like mobile phones, the software that consumes the most time is social and news. Both of them are very attractive to users, but they do not make most people forget to eat and sleep. They are the kind of software that cannot be left out and cannot be separated for a short period of time.

But Douyin is a real tool for users to compete for time. Videos are easier to stimulate the brain than words, because texts need to be read and need to be obtained actively. Relatively speaking, social chats will be easier, while news or novels are more likely to make your eyes and brain tired unless you see content you like to read very much.

There is no problem with this in short videos at all. People can easily watch short videos. As long as the content is interesting enough, it will be easy to watch for two or three hours.

Of course, Douyin is not as powerful as later generations, and its content is less than 100 million yuan. However, as Douyin started a 1 billion subsidy plan, many video editors have begun to have new channels for making money. As long as some classic plots, funny plots and shocking plots in TV series or movies are edited, they can make money by click-through rates. The higher the click-through rate, the higher the income.

Some people can also take photos of their daily lives, also have their own artistic photos, or neighborhood stories. In short, as long as the videos that can make some people interested, they can make money.

Under the high subsidies, the most brave men are. These people joined forces to provide Douyin with a large amount of short video content.

Of course, there are many music videos that Douyin promotes.

After watching dozens of short videos, Zhou Yujie turned off his phone and smiled and said to Wang Xiaowei who had just come off the stage: "I sang well. Someone just took a video. Why don't you send it to Douyin?"

"That's it, I'm just a rookie!" Wang Xiaowei also replied with a smile: "Popular art videos are now starting on Douyin. Many people upload special stunts such as music, art, performance, etc., and their grades are also good. Sometimes I can get fascinated when I watch it."

"Diverency is the core element of Douyin. In short, within the legal scope, I want any kind of video." Zhou Yujie nodded and said.

Wang Xiaowei nodded and said, "As long as the subsidy is OK, I think in a few months, the amount of videos stored on Douyin will exceed 5-10 times that of now.

However, Mr. Zhou, Douyin still needs to form its own server library, otherwise, the server of Toutiao would not be able to withstand it!"
Chapter completed!
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