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401 Acquisition starting point

"Wang Wei of SF Express?" Lin Youde asked.

Zhou Yujie nodded and said, "Yes, when Ma Yun founded Rikiao Logistics, he invited Wang Wei to join, but was rejected.

Obviously, Wang Wei can see the essence of the caizi, and SF Express is taking a high-end route, which is different from Taobao's logistics system and cannot be well integrated.

However, according to the current market development, it is inevitable that e-commerce will control the express delivery industry. SF Express cannot compete with several major shopping platforms. Without information, everything will be useless. Our business can obtain information. I think SF Express will be very interested."

Lin Youde thought for a while and said, "But SF Express is taking a high-end route, which is even more inappropriate to Pinduoduo."

Pinduoduo is taking the cost-effective route, so the timely arrival of express delivery will definitely not be too fast, as long as it is guaranteed not too long.

"It is better if it is not suitable, so there is no possibility of competition and we can cooperate better. Moreover, if SF Express wants to improve efficiency, the express cabinet model is also necessary." Zhou Yujie said: "But cooperation is still far away. Now we will make the scale first. What will happen in the future depends on the situation at that time."

In a community, only one express cabinet will be placed. Once it is put in, the second company will have no chance during the rental period. This is the absolute monopoly brought by the advantage of the first-mover. After the scale is formed, no matter who the other party is, there is no way to defeat this model.

As long as you have a scale and control this market, it will be much easier to raise or even go public.

Wang Jun nodded and agreed, "Okay, I'll make a plan immediately."

...

Pinduoduo is still developing rapidly at an extremely astonishing speed, and is also negotiating with Alibaba, Baidu, Alibaba and Toutiao's business teams. During this period, because the final "appointment" has not been decided, Tengxun also acquiesced to Pinduoduo's rapid spread on QQ. The faster it spreads, the more Tengxun discovers the powerful potential that Pinduoduo has.

This is a powerful potential stock that can not only fight against Alibaba, but also popularize its own payments, and no one is willing to refuse.

The Pinduoduo team is also taking advantage of this last time to desperately distribute Pinduoduo's group buying and cutting links on the QQ platform, while the Quxin platform is very few.

It was not until QQ that I couldn't stand it anymore and sent an email to me that the Pinduoduo team was restrained.

At the same time, Toutiao directly established a company called Fengchao Technology Co., Ltd., and simultaneously established branch institutions in Yanjing, Shenhai and Hangzhou, recruiting business negotiators and began negotiations on express cabinet entry business with various large and small areas. The procurement department also began to look for suitable suppliers in the Yangtze River Delta region to customize express cabinets to meet the future hardware needs of Fengchao.

Several businesses are proceeding in an orderly manner, and it will soon be September, and Lin Youde brings another good news.

"700 million US dollars, it makes me feel a little distressed." Zhou Yujie looked at the final offer and said with some jokingness.

"Shanda Literature is still worth the money. The Qidian alone is the overlord of online literature. There are a large number of wonderful novels inside, but Shanda does not have the ability to popularize these books on the entire network. If we promote this, the effect will be at least ten times more than ten times." Lin Youde said with a smile.

In the era of traffic, whether it is TV series, movies, online novels, or to become a hit national product, it requires massive traffic investment. Works that can grow up on their own quality can be said to be rare and very rare.

The most well-known website under Shanda Literature is of course Qidian Chinese. Unfortunately, although Shanda was once rich, it was not a traffic-based enterprise. Qidian's popularity among netizens may be less than 1%. When it comes to the mobile era, there will be this problem, because the cost of promoting APP is so high that it may cost hundreds of RMB to obtain a paid user. This led to Qidian's development, which soon reached an upper limit and was difficult to make progress.

Zhou Yujie nodded and said, "What Chen Tianqiao wants is US dollars. Let's discuss with Citibank. Use the entire Shanda Literature as collateral and borrow 400 million to 500 million US dollars. We will transfer other funds to him from overseas to quickly end this transaction. I am worried that Ali Teng Xunbaidu and others will intervene again."

Although Shanda has declined, its assets are still very large, involving games, financial payments, etc., with a total value of between 3-4 billion US dollars, and the literary business is just one of them.

Alibaba has always intended to acquire Shanda's game and payment business to supplement its shortcomings in the gaming field. Tengxun hopes to maintain his position as the overlord of the game and prevent others from obtaining Shanda's high-quality game team and copyright. Baidu is a messenger. He wants to acquire whatever he can, to supplement his shortcomings in the mobile Internet field.

Therefore, the giants are interested in online literature, but the focus of the competition is not here, while Toutiao is only interested in online literature, which has a certain advantage.

"I will get this done quickly." Lin Youde agreed and said, "However, after the acquisition, how should we arrange it in the future?"

Zhou Yujie thought for a while and said, "Shanda Literature changed its name to Toutiao Literature, which belongs to Toutiao Entertainment Division. Then, it will conduct a possibility of low-cost novels owned by Qidian and other websites. I plan to let Toutiao video shoot more online dramas to reduce operating costs."

"It is difficult to be on TV on the Internet drama. Is this kind of investment risk too great?" Lin Youde asked.

Zhou Yujie shook his head and smiled, "It's actually a big deal. It depends on whether there are many celebrities. If there are no celebrities, what is the cost of producing small dramas? Just control this aspect or use our own actors."

As several movies under the Toutiao Entertainment Division earned billions of RMB, Toutiao Video began to compete with its front-row rivals, but the copyright-burning battle was still too ruthless. The exclusive online broadcast rights of the movie "The Legend of Zhen Huan" were filmed at 810 million yuan. Including other TV series, various movies, various entertainment programs and overseas programs, the money was even more ruthless than the takeaway industry.

Even though there are the traffic attractions from Quxin and Toutiao, Toutiao Video's funds are still being consumed quickly. It has already conducted its first round of financing at the beginning of this year and received US$400 million, but the money cannot last long.

Therefore, how to obtain low-cost content is the key to the survival of the video industry. In the future, major video websites shot TV and variety shows themselves, but they were actually forced to do this.
Chapter completed!
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