In mid-August, Pinduoduo once again started a large group purchase promotion. However, this time, it was not a fruit, but a variety of products including USB flash drives, hair dryers, calculators, audio, electric fans, toys, kitchen small product sets, household tool sets, knitwear, small accessories, learning utensils, watches, etc.

Anyone who finds the product they need or likes will be tempted to see the price marked as a few yuan. However, if you want to get such a price, you must raise enough people, ranging from a dozen or dozens of people.

Although everyone knows a lot more people, the people you know don’t necessarily need the product you want. Therefore, in order to get enough people, most users can only launch the link to QQ and Quxin. Even WeChat, with fewer users, are sent, and then they are waiting for the number of group purchase users to increase. After the people are full, the Pinduoduo APP will automatically remind users, and then they will buy and wait for the products to arrive.

Originally, when Pinduoduo only made fruits, although it developed very quickly and even caught up with other second-tier e-commerce companies such as Dangdang.com, Suning.com, Vipshop, etc., a single vertical e-commerce company still won’t attract much attention.

But now, Pinduoduo's products have reached thousands of DAUs in an instant, and they are consumables that users often need. With the novel promotion model, daily transaction volume is beginning to increase rapidly in an explosive manner.

This large-scale growth rate naturally alarmed Alibaba, which is far away in Hangzhou.

"Pinduoduo!" Ma Yun looked at an analysis report in front of her and frowned and said, "Have you found out the background of this company and the founding team?"

Cai Chongxin said: "Pinduoduo's equity is registered in the Virgin Islands, and has been connected to Bermuda through several layers of relationships, involving several local administrative agencies. We want to find out clearly, and it will take some time.

As for the current person in charge of Pinduoduo, there are several senior executives who have left JD.com and Amazon in the United States. I am not sure whether they are the real founders of Pinduoduo, because ordinary people will not be so complicated to set up companies! But what is certain is that Pinduoduo has American capital.”

"The registration is so complicated? It seems that the background of Pinduoduo is interesting." Ma Yun thought about it and said.

"This is just my guess." Cai Chongxin said: "Note that for now. Looking at Pinduoduo's current model, it is very likely to become a dark horse on a new shopping platform in the future. We have to pay attention."

Since 2012, the mobile Internet has exploded. Both Taobao and Alibaba have got rid of the demand for search engines and browsers on the PC side. After forming a closed loop, coupled with the rapid development of mobile Internet, the number of users of shopping platforms has increased sharply.

In this context, both JD.com and Taobao have achieved sufficient success. The former has high profits and small markets, while the latter has large markets but low profit margins. So Alibaba began to operate Taobao Mall, which is Tmall.

The foundation of all this is that whether it is Alibaba or hundreds of millions of online names, they all believe that the shopping market has been established, and at most some classified shopping platforms will be born.

But no one would have thought that a new small company would have used the group buying and social networking model to achieve a user base of nearly tens of millions in half a year of development.

Ma Yun thought for a while and said, "We have also done Juhuasuan before. Can we start this project again?"

Juhuasuan is a product born in early 2010.

At that time, group buying websites emerged, and many investors turned their attention to the group buying field of online shopping. Although express delivery was very troublesome and costly at that time, they still persisted.

As the largest shopping website in the country, Alibaba is naturally very concerned and vigilant about any opponent or business model that may be threatening. For JD.com, Alibaba launched the Taobao Mall [Tmall]. For more and more group buying websites, Alibaba established Juhuasuan.

With its huge offline resource advantages, logistics advantages, payment advantages and capital advantages, Juhuasuan easily defeated all other players, forcing the entire group buying loose-leaf to change careers to the service industry. At that time, Meituan was the first to take the lead and was able to achieve great achievements in later generations. Priority to avoiding the struggle with Alibaba is also one of the credits.

But Juhuasuan is different from Tmall. The former is a product launched by Alibaba to preserve its shopping traffic. Its profit is very low, while Tmall is launched by Taobao because it is jealous of JD.com's profit margin.

After the group buying industry changed careers, Alibaba gradually gave up Juhuasuan, or it did not pay attention to it, but did not invest resources, but instead began to suck blood from Taobao and feed Tmall.

Nowadays, the disadvantages of this model have emerged. New challengers have made a comeback using group purchases, first using fruit to gain users, and then quickly enter other commodity fields. The speed is so fast that Alibaba has reacted now.

"No." Cai Chongxin shook his head and said: "Pinduoduo's model is different from the previous group buying. They mainly use the social relationship between users to attract new customers.

But we can’t imitate this trick, and the shopping information on Taobao or Tmall cannot be used on the Quxin or QQ platforms at all.”

As a competitor, Taobao naturally cannot obtain traffic from Tengxun or Toutiao. Alibaba has always spent huge costs to advertise Taobao, and even acquired so many companies. The big purpose is to attract traffic from Taobao or Alipay.

However, companies that can be acquired are still far from meeting Taobao's needs in terms of traffic, which is Alibaba's biggest weakness.

Ma Yun thought for a while and said, "First study their operations. Although this communication method does not cost much, the subsidy cost is definitely very high. I guess it will be raised soon. Let's go and see if we can join a share. As long as we can enter the board of directors, their development will be controlled by us in the future, and even in the future acquisition."

"Okay, I will arrange someone to try it!" Cai Chongxin nodded and said, "But I guess Baidu, Toutiao, and Tengxun may also be interested in this company, and we must make other plans."

An entrepreneurial team without ambition may be easily impressed by money. As long as Alibaba is willing to pay, it is enough. But if it is a person with a little ambition and goals, it is absolutely impossible to accept investment from giants in the same industry when accepting financing. Instead, it will tend to be more competitive with giants. Moreover, what new companies value is generally traffic. However, among the current major Internet giants, Alibaba has no traffic.

Ma Yun thought for a while and said, "Let's see the results first, I have a new idea now.

In the past two years, Toutiao and Tengxun have gained huge traffic through the two Spring Festival Galas. Next year or later, we may not be able to compete for them, so I think that instead of waiting for the Spring Festival Gala passively, we might as well create a similar program ourselves.”

"Create the Spring Festival Gala?" Cai Chongxin did not react and asked, "We will also hold the Spring Festival Gala event on the 30th night?"

"Are you looking for death?" Ma Yun laughed and said, "This kind of pure thanklessness is purely thankless. We have to change the time. What do you think of Double Eleven? It can not only gain a large number of users, but also increase the popularity and sales of Double Eleven."
Chapter completed!