355 Sneak Attack on Zhenzhu Port
WeChat or QQ can launch red envelope services in the future, but that is just the constant flow of funds, but consumption can only be spent on QQ's virtual services, and there are not many audiences in this area.
In the takeaway market, even though the current flash delivery has received strong support from Tengxun, it is only active in the central and western regions, which is far from today's Youxuan or Meituan.
Without a channel to consume, the red envelopes obtained cannot be easily converted into direct results, which is a disadvantage.
Today’s Selected One has a public account on Quxin, but the number of payments that Quxin users have opened before is not large. Therefore, on Quxin’s platform, it is just a promotion business.
Now, countless users have more or less funds in their accounts. Even if they do not open a bank card, many people may have earned several takeaway money by just hiding in the group to grab red envelopes.
At this time, launching Today’s Preferred is another favorite Chinese New Year period. You can spend all this money and increase Today’s Preferred’s income.
Zhong Guangwei thought for a while and said, "Mr. Zhou, promoting today's selection is not a problem, but if we do this, Li Yanhong will probably really have a stumble!"
The fundamental purpose of any cooperation is profit. Baiduken spent money on the payment market for today's preferred purpose, and the most fundamental purpose is to cultivate his own payment users. Although Toutiao's previous activities have obtained many payment users, they are all online activities and have not directly impacted Baidu's interests, but only demonstrated Toutiao's ambitions for the payment market.
Although Li Yanhong was not happy, he also understood that it was impossible to let Toutiao give up this market. However, the tacit understanding between the two parties has been in the past two years. Baidu helped Today You should seize the market, and Today You should help Baidu train users. Toutiao is not involved in Today You should pay the payment field. During this period, Baidu used all means to attract users to frequently open Baifulipai, thereby slowly transferring the payment habits of these users from Alipay.
But if you add today's preferred consumer links to Quxin, it will openly seize Baidu's market.
Zhou Yujie said: "I will be responsible for this, you can do this first!"
"Okay, then I understand." Zhong Guangwei left after saying that.
"We have to give Li Yanhong some extra benefits!" Zhou Yujie shook his head and smiled helplessly.
The takeaway market is also subject to the total number of smartphone users. At the beginning of 2013, the total number of smartphone users nationwide was about 300 million, which is still far from the peak.
In other words, whether it is takeaway, group buying, online car-hailing, etc., it is impossible to form a stable situation in this era. Even if it is monopolized now, others will have opportunities in the future.
Of course, the takeaway market involves heavy operation investment, and this opportunity does not refer to newcomers, but other existing competing peers.
Therefore, when Toutiao does not have enough funds, cooperation with Baidu is still necessary.
Of course, Baidu is not a fool. After acquiring certain users, they will definitely find ways to establish their own payment channels and cooperate with Toutiao. In fact, everyone knows the final outcome, and they are just temporarily taking what they need.
...
Tengxun’s headquarters, a WeChat team that is still working in the 24*7 mode, was suddenly filled with a cold feeling after learning that Quxin’s red envelopes were so popular.
Zhang Xiaolong looked at the approximate data that Lao Wu had just found and said incredible: "In just two days, Quxin has added tens of millions of users? Are there more users who bind bank cards?"
The number of domestic netizens is 400 million on the PC side and 300 million on the mobile side, and the two are almost highly coincidental, which means that the total number of domestic netizens is only over 400 million.
But this is just a user record with Internet records. A large number of people actually just "on the Internet" and have nothing to do with activeness! Among netizens, less than 300 million may be truly active.
But Quxin received 100 million payment users in one event? And tens of millions of new users? How terrifying is this.
Old Wu also said heavily: "I can't believe this data, but it should be almost the same. Zhou Yujie used shake and red envelopes to successfully convert the traffic of the Spring Festival Gala into Quxin users. In this regard, he really couldn't accept it.
Three days have passed in the Spring Festival Gala, but the red envelopes on Quxin are still very active now. Millions or even more people bind bank cards every day, just to send red envelopes or grab red envelopes.”
It is very difficult to convert traffic, which has long been recognized in the Internet industry. If you only advertise on the Spring Festival Gala and say "Quxin" is good, then it is already very good to have a 1% conversion.
Therefore, advertising creativity or event creativity is very important, and often more important than traffic itself, such as "good air conditioner, made in Gree", "Master Kong instant noodles, delicious and visible", "Diamonds are forever, one is always passed down", "I don't accept gifts this year, but only receive gifts," and so on...
These advertisements stimulate people's nerves and cannot be forgotten. The same is true for the Internet industry. Good activities can increase the effect by more than ten times, and the case of Quxin Red Packet is probably more than ten times more.
Zhang Xiaolong closed his eyes and pondered for a moment, and said, "There is no way out now. I guess even if WeChat launches red envelopes, I will be unable to make it happen. Now I will see if there is any hope on QQ!"
The Spring Festival Gala has ended. If you want to wait for the next time, it will take a year later. But the Internet industry is one year later? If it weren't for Teng Xun's back, the body would have been gone!
With the Spring Festival Gala and its own traffic, a large number of users are gathering in Quxin to send red envelopes and grab red envelopes. These are easy to develop user habits. If WeChat or QQ wants to launch a red envelope business safely, it will take at least half a month later.
But half a month later, what did Teng Xun use to convince hundreds of millions of users to move the home court of the red envelope?
But WeChat is almost impossible now, but QQ may still have some chance. Even if it is impossible to grab the entire market, it still has the opportunity to eat a piece of meat. This is also because Quxin has been competing with QQ in a misaligned manner. No matter how well Quxin develops, it will not affect QQ's traffic.
At least not now!
Old Wu said sadly: "Is there really no chance at all?"
Zhang Xiaolong held his head with his hands and said, "Unless we can come up with a better idea than grabbing red envelopes, we must be able to quickly occupy the market."
"..." Old Wu was speechless. How could this be possible?
...
Hangzhou, Alibaba headquarters.
Ma Yun looked at the data in her hand with a pale face and said slowly: "I was attacked by Zhenzhu Port!"
Chapter completed!