353 Shake the Red Packet
Zhang Xiaolong said: "Since there is nothing we can do, we should follow the original plan and make this red envelope-like function first."
Nowadays, Quxin red envelopes are very attractive to users, which will seriously compete for WeChat and even QQ users and online time. However, as long as Teng Xun quickly activates this function, you can bring these people back.
Although Quxin has the advantage of first-mover, the red envelope is different from the previous fruit forest. This is a pure online activity, almost related to offline, and does not involve some business departments that Tengxun does not have. In this way, Quxin's advantages will not be so obvious.
The only problem is time. With the current spread of red envelopes and the promotion of the Spring Festival Gala, it is estimated that Quxin red envelopes will become popular all over the country in an instant, which will make it very difficult for Teng Xun to catch up in the later period.
Lao Wu nodded and said, "Okay, I will arrange for the technical department to develop red envelope technology immediately. I just don't know what kind of activity Zhou Yujie will create on the day of the Spring Festival Gala."
Although I knew that Quxin will promote red envelopes on the Spring Festival Gala, how to promote them is still a mystery. Obviously, all this is to prevent Tengxun. As the first pure online event of Toutiao, Zhou Yujie was extremely cautious.
...
In Hangzhou, thousands of miles away, Ma Yun looked at the interesting letter in his hand. He had sent several red envelopes to several of his friends. I have to say that this thing is really convenient.
Cai Chongxin said from the side: "Mr. Ma, Zhou Yujie is planning to convert all Quxin users into its payment users at one time."
"But we have nothing to do!" Ma Yun shook her head and said.
Regarding social software, before Quxin, Alibaba and Tengxun had fought for several years. Although no one could do anything to the main business, Tengxun has always been on the offensive. There is no way, the stickiness of social interaction is too strong.
After a sudden surprise, a software called Quxin followed the rise of the mobile Internet, which created a challenge to Tengxun. Ma Yun was really too happy.
But no one expected that Quxin's development speed was too fast and involved payment business, and it began to reversely swallow the Alipay market.
The current combination of Quxin + Toutiao + Today's Best has made Tengxun or Alibaba unable to deal with it alone. It is not because it is so strong that it is better than Bat, but because it is unexpected ideas and creativity. The two giants are often caught off guard.
As soon as the red envelope was released, Alipay had no ability to resist with the basis of social interaction.
Cai Chongxin said: "When Zhou Yujie came up with such a move, I think Teng Xun will definitely react. Let's wait and see Teng Xun's strategy!"
"What tricks can they do! I guess they will also make an exact same thing." Ma Yun shook her head and said, "However, in this way, Teng Xun's control over the payment market will also increase, which is another bad news for us."
Cai Chongxin thought for a while and said, "Teng Xun wants to launch it, probably after the New Year. In just a few days, with the Spring Festival Gala, I don't know what Quxin will develop into?"
Ma Yun looked at the sunset that was about to set and said, "Let's watch the show first. I want to see what tricks Zhou Yujie has behind!"
...
February 8th, Friday, December 28th, the Spring Festival Gala is still one day before.
Early on this morning, Toutiao and Quxin began a new push, which is a detailed introduction to the Spring Festival Gala event.
The name is: "Shake and give a gift."
Just look at the name and you will probably know the meaning.
After clicking on it, the content of the event is very clear. There will be 6 "shake" red envelopes for the entire Spring Festival Gala. When the user reaches the designated time, he only needs to open the Funxin and shake his phone constantly, and then he can slowly receive red envelopes of various sizes. The red envelopes are large and small, and there will be no caps. At the same time, there will be various mysterious gifts, namely the power banks, Bluetooth headphones, iPads, etc. that were previously promoted.
However, the most attractive prize for 50,000 Xiaomi phones is not on the lottery list, but is hidden in the red envelopes sent by users.
From 8 o'clock in the Spring Festival Gala to 12 o'clock on the seventh day of the first lunar month, any Quxin user may trigger this hidden reward when sending red envelopes to anyone, and the rewards are all double. Once the prize is won, the person who sends the red envelope and receives the red envelope will each get a Xiaomi mobile phone.
At this point, all the activities of Toutiao on the Spring Festival Gala have been officially announced.
...
Wang Lei is an ordinary college student in Yangzhou City. After returning home during the holiday, he was bored and spent most of his time playing games.
However, it is not good to play too much games, especially when parents at home are on holidays, they always say that they don’t know how to put down their phone every day.
So, in order to have a good winter vacation with peace of mind, he downloaded Toutiao and Funny News for his parents.
Above Quxin, you can go to other friends to steal energy points or water droplets every day. Because his parents are new users, they have more discounts and only took 4 days to get 3 kilograms of oranges.
My parents didn't believe this thing at first, but when Wang Lei clicked to collect the fruit in front of them, 3 kilograms of fruit were actually delivered to their homes within an hour.
The quality of the orange is good, very sweet and hydrated, which immediately changed the parents' values.
Today's Toutiao has all kinds of interesting content. As the parents looked at it, they found that the contents of the two were different.
My father likes to watch sports, so today's headlines are full of basketball, football, running and other competitions, while my mother likes to watch funny and cute videos of babies.
The two soon became addicted to it. At the same time, Wang Lei gave them the fast version of the headlines. Whether it is actively clicking on advertisements or occasionally popping out advertisements, they can be finally exchanged for cash.
After Wang Lei's operation, a total of 7 yuan of advertising revenue was entered. After entering the bank account, Wang Lei's parents also started their own journey of browsing their mobile phones.
After posting couplets to home, Wang Lei said to his parents: "Dad, mom, when I was watching the Spring Festival Gala tonight, I kept keeping my phone by my side, and there were red envelopes tonight?"
"Whose red envelope?" asked my father.
In the past two days, my son has taught them the concept of red envelopes. They can now operate this thing, and they also know that red envelopes are money!
Wang Lei smiled and said, "We can just shake our phones according to the time when the red envelopes are sent by Quxin. Not only are there red envelopes, but there are also many special gifts. The highest award is the iPad, worth more than 3,000 yuan!"
"So good." The prince was happy and said, "Then we have to participate on time!"
Chapter completed!