Young people are always the most loyal users of the Internet. They are more able to accept new things and become the best experiencers of new products or new functions. The shake once led to the first step of development of Quxin, and what they grasp is the social needs of the young people.

Red envelopes are essentially a means of intimacy between people, especially between the opposite sex, whether they are unmarried single young men, men and women in love, or people who are already married.

There are currently three Valentine's Days in China every year. Neither e-commerce nor offline stores will miss this opportunity. Promotion is the most basic choice, because in general, giving gifts to each other is a must.

However, what gifts to give is a difficult problem, and for most lazy people, a 520 red envelope may be the easiest way to operate.

Lin Youde continued: "Mr. Zhou, recently, there is an interesting product on the market, called Kuaishou, which is somewhat similar to the content of the connotation jokes. It also takes the route of pictures, text and short videos.

At present, Kuaishou's market share in the market is not as good as Neihan Dumpling, but the upward trend is very obvious. The operation department of Neihan Dumpling has now regarded Kuaishou as its most promising competitor. They have not decided on the plan for Kuaishou, so they reported it to me.

I also analyzed that although this Kuaishou is a bit different from the connotation joke, it is very attractive to users. If it continues to develop like this, the future potential will be great."

Zhou Yujie nodded and said, "Do you mean to acquire it or to invest in a stake?"

Regarding Kuaishou, Zhou Yujie has been thinking about how to deal with it. In later generations, although Kuaishou was pressed to the ground by Douyin, it is undeniable that its value is also very meaningful, forming a differentiated competition with Douyin.

At present, Kuaishou's style is actually similar to the connotation jokes, and they are mainly based on funny themes. Who can get better depends on the operational ability.

The Confucian jokes are backed by Toutiao, and they have a huge number of users innately. Of course, they are in an advantageous position at present. However, as long as the quality is done well in Kuaishou and the market will choose itself, it will also gather a large number of users. If you encounter investment from big capital or big Internet giants at this time, you can still grow rapidly.

Inner jokes and Kuaishou are both pure online products, and the content is king. Whoever loses and wins does not necessarily depend on who has enough capital.

Lin Youde said: "Shen Liwei, deputy director of operations of Neihan Duanzi, has actually visited Kuaishou and proposed an acquisition and a stake, but neither of them agreed."

With the current scale of Toutiao, it is impossible to report all small matters to Zhou Yujie to make a decision. For some mergers and acquisitions involving small amounts, each department can decide on them. It only needs to be sorted into information within a period of time.

"Don't agree? It seems that the senior executives of Kuaishou still want to do their own career sincerely?" Zhou Yujie said slowly.

When starting an Internet business, some people make a big profit, so when they encounter acquisitions or other similar opportunities, they will sell them without hesitation. The other group really wants to do a business, and just make a small goal is enough. Anyway, if you don’t touch things you shouldn’t touch, you will basically never spend them all. Therefore, they can accept the investment, but they are unwilling to sell them.

Of course, there is another situation, that is, there is a bigger goal, and when funds are needed, it is possible to sell your own industry. For example, Musk, who created Paypal (Alipay American version), but because he knew that PayPal was difficult to develop independently, he took it off for $1.5 billion, and then went to build rockets and electric cars.

The Kuaishou team did not even accept Toutiao's investment. It obviously has determined that Neihanji will be their strong competitor, so it does not accept the other party's investment. Moreover, being able to make such a decision is also a manifestation of having some confidence in their own products.

Zhou Yujie said indifferently: "Since the other party doesn't want to, there is no need to force it. Just make our own products."

Toutiao has developed to its current scale, and for many small companies, it is already one of the giants. The expansion of its business will inevitably lead to a competitive relationship with many companies. The Internet field, even if it is not an industry, will become competitors. Some companies similar to Toutiao's business naturally cannot stand on Toutiao's side, and Toutiao cannot acquire or invest in all its competitors.

In fact, Kuaishou was just a product similar to Neicun jokes in the early stage, and it was still very different from the short video business in later generations. Its true success was due to a transformation a few years later.

Lin Youde nodded and said, "I understand. There is another backup plan here in Neihan Duanzi, which is to hire the other party's excellent operating talents with high salaries. Regardless of whether it can be successful or not, it can greatly increase the other party's operating costs."

"Well. Zhou Yujie didn't care. From the perspective of capital, this is a strategy of using big to bully the small to hurt people. Although it may not have any decisive effect, it is still effective. Toutiao was also afraid of this move two years ago, but Toutiao's rise was fast enough at that time, and big data was always low-key in the early stages. The giants ignored this market. By the time they reacted, Quxin and Toutiao had already transformed the option pool and conducted initial equity distribution.

Quxin at that time is full of potential as Toutiao, but a small number of people were poached, which shows that under the heavy capital, all kinds of tricks have loopholes.

......

Yanjing, Baidu Headquarters:

Li Yanhong, Chen Zi'ang, Xiang Hailong and the person in charge of Baifubao discussed the recent development of Baifubao.

Chen Zi'ang skillfully opened EXCEL and distinguished all users of Baifubao based on provinces, age levels, and consumption capacity. The tables were made perfectly and all kinds of charts were available.

After a passionate speech, Li Yanhong asked: "Baifubao has exceeded 25 million users in terms of number, and our current subsidy cost is close to 1 billion, but the number of users of Quxin Payment is said to be as high as 50 million. The most critical question is that Toutiao basically doesn't spend much money. What are our solutions for this trick?"

Li Yanhong's question suddenly hit the core. The Baifubao team, which was just surprised by tens of millions of users, immediately shook their faces, not knowing what to say.

Previously, most people thought Toutiao had given up on its own payment, but no one expected that Toutiao's move to collect cash by reading advertisements, coupled with Quxin's own user base, instantly activated tens of millions of payment users. Although these users have not used the use habit, these can be slowly cultivated.

After a while, no one spoke, Li Yanhong also realized that it could not be blamed on his subordinates. After all, Zhou Yujie's strange creativity made people unable to defend against. Even Teng Xun lost several games in a row, and he had no choice but to do anything about it.

At this time, the person in charge of Baifubao said: "Mr. Li, can you let Baidu APP launch an event similar to today's headlines?"

Xiang Hailong shook his head and said, "This move is not working. The daily active users of Baidu APP are indeed no less than Toutiao, but users generally have strong purpose when using Baidu APP. It has been very difficult for us to add advertisements before, let alone add so many advertisements."

The biggest advantage of Toutiao is that users are aimless when opening it. Because there are no required results, they don’t care about any content that appears. Just have one of the few news titles that appear, and you can have your favorite ones among them.

But Baidu is not good. People open Baidu to search for things. Even if they want to promote advertisements, they can only push similar advertisements that are similar to the search results. This trick is a treasure trove in the PC era, but in the era of smartphones, the screen is too small, which limits the advertising business.

Moreover, as the company's core lifeline of the mobile Internet, Baidu APP dares not make such a big change. If it fails, so many competitors will probably rebel immediately.

Chen Zi'ang said: "How about Baidu map?"

Xiang Hailong shook his head and said, "It's still not possible. Users open the map with purpose. Moreover, whether it is Baidu or Baidu map, users generally do not use it for a long time. Even if we can place advertisements, we cannot serve it for too long. In this case, we will not be able to copy the Toutiao mode."

It takes a price to give users the cash that can be moved by. Tens of millions of users are 1 cent per day, and the cost per day is million. The investment of a dime may not be attractive to users.

If you want to save costs, you must place more advertisements, but there are too many advertisements, which user can bear it? Unless each user spends a lot of time on your APP every day, evenly distributes advertisements, it will not affect the user experience so much.

Only software that can achieve such a business is a very large number of users, no special purpose when users use it, and a very long time for users. Currently, only Toutiao can do it on the entire market.

Other QQ, WeChat, Quxin, Baidu, Taobao, Alipay, map software, etc., each of them can meet the requirements.

Li Yanhong looked outside the glass and it was already snowing in the sky in Yanjing. He sighed and said, "That's it. We will develop according to the original plan. No matter how big the changes on the Toutiao side, in a short period of time, today's selection is still inseparable from Perfulipay. Zhou Yujie will definitely do the things to unload the mill and kill the donkey, but this year it should not be possible.

Chen Zi'ang, how is the acquisition of offline teams like this?"

Chen Zi'ang said: "In the current takeaway market, small businesses have basically disappeared due to the outbreak of the subsidy war. I fell in love with a former group buying company called Manzuo.com. The current quotation of this company is 10 million US dollars. I am going to suppress the price again, and it should be sold soon."
Chapter completed!