At the auction two days later, Zhou Yujie did not attend the auction himself, but sent a professional auction team to the scene, and he was behind the scenes.

Director Ma had long suggested to Zhou Yujie which advertising spaces to buy during the time period. After Zhou Yujie recognized it, he focused on these things. After all, he came here not to be petty.

The auction started, and there were advertisements for ordinary advertising spaces in the early stage. Toutiao’s team just focused on the advertising time specified by Zhou Yujie. After raising bids and raising prices many times, they successfully won these advertisements.

CCTV's auction is extremely formal. Everyone who participates in the auction must disclose their identity. The representatives of traditional industrial giants shook their heads when they saw Toutiao's auctions several times and thought to themselves: These Internet companies are simply too low.

But soon, they tasted the bitter fruit of looking down on others. The New Year's Eve advertising sponsorship, Toutiao and Midea were so angry that the price directly reached nearly 100 million. Midea's team was forced to speak and finally gave up the auction.

Subsequently, the competition for the title of the Spring Festival Gala's naming rights added fuel to the fire. After many auctions, it won it for 740 million yuan.

With several advertisements in golden positions, Toutiao needs to pay nearly 1 billion this time. This data almost made everyone stunned.

Although CCTV's advertising is important, the Spring Festival Gala only costs one day, spending one billion just for one day of publicity. From a business perspective, it is simply crazy. After all, there may not be many companies in China that can have a net profit of more than one billion yuan?

After the auction was completed, a group of previous competitors immediately gathered together to discuss today's changes.

In fact, they also knew that Toutiao had applied to participate in the Spring Festival Gala auction before. They thought the other party was just asking for an advertisement, but now, the better advertisement was almost all included by the other party.

"Everyone, I don't think we have to think so much." said the head of the Midea team: "Although Toutiao has just raised more than one billion US dollars, it's so much money, and there is no way.

This time I was probably so excited that I came to bid for the Spring Festival Gala advertisement. I invested so much money. When it really came to that time, if it didn’t work, I guess I wouldn’t participate in the Spring Festival Gala auction in the future. This year, it would be a special situation!"

Then the effect of intensive advertisements being placed together is definitely not as good as separate ones. If it is Midea, investing one billion is better than spending 200 million to 300 million on the Spring Festival Gala. All other funds are invested in the period before and after CCTV News broadcast. The time period for continuous exposure will definitely be longer, and the effect is much better than gathering in one day.

The person in charge of Chery Auto said: "Mr. Li, that's what he said, but after all the troubles of Toutiao, how can we explain to the boss?"

Midea Li frowned and said, "Then just say it. Toutiao's quotation exceeded our budget, and giving up is a normal operation."

"Okay, then let's do it for now. See you next year." After one person waved and left, the other people also left each other.

Midea Li took out his cell phone and dialed a number. No matter what, what happened today still has to be reported.

...

Although CCTV's public auction will not be available on any online videos, the news will still spread.

Toutiao spent more than 900 million yuan and bought several core advertisements of CCTV Spring Festival Gala. This news not only shocked traditional industry giants, but also shocked the Internet industry.

Traditional industry giants will just complain that the rich people in the Internet industry are really rich, while those who are concerned about Toutiao's development are analyzing: What is Toutiao's advertising for buying Spring Festival Gala at such a high price?

...

...

Deep Sea City, Fujixun Headquarters:

Zhang Xiaolong and his subordinate Lao Wu looked at the headlines inside the phone.

Although this is a competitor's product, Zhang Xiaolong has to admit that Toutiao's big data is really amazing. The news he pushes is either what he likes or what he needs.

What he is watching now is an online commentator and Toutiao Toutiao account. The content of the video is to analyze the reasons why Toutiao bought the Spring Festival Gala.

As CCTV released the advertising list for the Spring Festival Gala, people in the industry naturally discovered the prominent position of Toutiao, and so many gold advertising positions were taken down.

However, Toutiao also has many software under its umbrella. What kind of arrangements will these advertising locations be made have been taken by people in the Internet industry for analysis.

However, Zhang Xiaolong is not concerned about these things, but how will Toutiao promote it.

After watching one video, you will jump to another one. Even if it is not an analytical video about Toutiao purchasing Spring Festival Gala advertisements, it will be a video related to Toutiao or the Internet industry.

Tengxun News can't do this because it is difficult to accurately analyze the content in the video through the background, but Toutiao has done it, not by analyzing the video, but by analyzing users.

After watching several similar videos, Zhang Xiaolong frowned and said, "So many analyses, none of them makes sense."

Old Wu laughed and said, "Mr. Zhang, these are just self-media, and they make money by relying on traffic. How could they really understand Zhou Yujie's layout? If they really understand, I will immediately ask him to work in our place for an annual salary of one million."

"What you said is right." Zhang Xiaolong nodded and asked again: "What do you think about this?"

Old Wu took a deep breath and said, "Although Zhou Yujie has been using various means to promote it in the past, the publicity costs are not high. They mainly use the interests of development users and the mutual communication between users. They are purely burning money, and Toutiao rarely participates in it.

This shows that Toutiao is very conservative about its strategy of burning money. But this time, Zhou Yujie took out a billion yuan in advertising and bought so many Spring Festival Gala advertisements, and there will definitely be a super big move.

The problem is, we don’t know what Zhou Yujie is going to do and what to do?”

"Then I can only wait until the time comes to see it." Zhang Xiaolong said helplessly.

...

After taking over the advertising rights for the Spring Festival Gala, Zhou Yujie stayed in Yanjing for a few more days. At the same time, the professional lawyer team had signed an advertising agreement with CCTV, and according to the contract, Quxin will pay the total amount of nearly 1 billion yuan in installments.

After the important things were completed, Zhou Yujie went to Xiaomi again. In the past year, Xiaomi's mobile phones have been very popular, with supply exceeding demand, and have become the favorite of many people.

Zhou Yujie also asked for a reservation of 50,000 Xiaomi phones from Rebs, which will appear on Quxin's Spring Festival red envelopes in the form of prizes.
Chapter completed!