The strategic direction is an important decision that determines the fate of a company in the next five or even ten years, and Teng Xun is now on the verge of the brink.

The social field was attacked by the new social software Quxin. Teng Xun had to cultivate a large amount of resources to fight against it. However, the development of the Internet field is also changing with each passing day. The rise of the mobile Internet has driven countless emerging industries. The strongest competitor Toutiao has seized this trend and rose up.

At the same time, the development of offline fields has also led to changes in the payment field. Alibaba, a traditional e-commerce giant that controls payment, has also been challenged. The combination of Baidu and Today's Preferred has led Baifubao to start conquering cities in the payment field, and Alibaba is forced to keep up.

Although the social field is threatened, companies like Tengxun cannot only focus on social interaction. The rise of the payment market in the future has become an inevitable development direction of the Internet, and even competitor Toutiao is doing the same. Moreover, the Internet has now recognized that payment and social interaction can assist each other. Social interaction provides huge users to payment, while payment brings stable user stickiness to social interaction.

The original competitive landscape was that Tengxun and Toutiao competed for the social market, Alibaba and Baidu competed for the payment market, and QQ's advantage was that it could combine social and payment to form its own separate advantages.

As for the opponent Quxin, due to insufficient funds, he had to give up the benefits in the payment field to Baidu, but no one would have thought that Toutiao would use such a trick to get rid of the resources.

Currently, all giants subsidize users to make consumption, thereby gaining new users and cultivating payment habits for old users.

But Toutiao went the opposite direction and directly used the method of slowly giving money in the long term, intending to enable a large number of Toutiao and Quxin users to open their own Quxin payments. If you have money on payment, you will naturally have to spend it.

Others cannot directly copy this trick. Toutiao's huge scale and average user time are the basis for this trick to be established.

Liu Chengmin, who had just let out a sigh, frowned at this moment. The combination of Quxin + Payment already has the potential to threaten QQ. Even if you can't win, it may still grab a large part of the traffic. Although it is a misaligned competition, the essence of the Internet is user time. Not to mention Quxin, the social software, even Toutiao, will be a competitor of QQ.

Ma Huateng suddenly said: "Don't consider the losses for now. What will happen if Tengxun News Page launches a similar event?"

Liu Chiping said: "The effect is definitely there. If we do the same, then a large number of users of Tengxun News will become QQ payment users. Perhaps our promotion will also attract some new users for Tengxun News.

But compared to the basic quantity of Toutiao, it is still much worse, and this is different from fruit farms. Fruit farms and fruit forests actually do not consume much energy from users. However, if users are allowed to watch news on Toutiao and Tengxun News at the same time, it will form a strong competitive mechanism. Toutiao's advantage in this regard is too strong."

The most fundamental demand for news platforms is user time. Even Toutiao has launched a business of paying cash when watching advertisements. Its essence is to gain more users and user time. Therefore, in terms of advertising, it is impossible to push continuously, allowing users to get enough cash in just three or five minutes.

Whether it is Tengxun News or other news platforms, once they launch similar businesses, they will directly seize user time with Toutiao. In this field, the number of users has long proved that Toutiao has dominated this field with its more perfect big data.

Ma Huateng was silent for a moment and said, "In other words, if we want to compete for this market, we either provide more subsidies or reduce the cost of users' acquisition."

"It can be said that, but in this case, the financial pressure will be greater than Teng Xun's ability to withstand it." Liu Chiping said cautiously.

When Toutiao is giving money, if you want users to come to Tengxun News, there are only two ways: either you can give more money or you can give money quickly. It will be enough for users to watch it for ten minutes.

But both of these are seeking death by themselves. With its long history and previous traffic to WeChat and QQ, Tengxun News has also had tens of millions of users.

Toutiao now gives almost 50-70 cents to each user who has finished watching the advertisement. Even if Toutiao doubles, the consumption of Toutiao will be tens of millions that day. In terms of advertising, Toutiao obviously cannot achieve Toutiao's advertising profit, and loses tens of millions every day. In addition, the losses of fruit farms, Toutiao can't bear it now.

If you choose to pay money quickly, it will indeed reduce the operating pressure, but after reading it, these people may have gone to Toutiao again. There, they would rather spend more time to earn the same money.

The most fundamental reason is content. The big data of Toutiao makes the content more acceptable. Before cash is given, the average user time of Toutiao has exceeded 60 minutes. People are truly willing to stay in Toutiao. Toutiao, which is obviously impossible to do.

Ma Huateng supported himself on the table with one hand, holding his forehead and said, "Is there no other way?"

Liu Chiping sighed lightly and said, "No, unless we come up with another idea, Toutiao launches this event clearly to take advantage of Toutiao's market leadership. In this field, using the same method, no one can win Toutiao."

Ma Huateng thought for a while and said, "Since the news field is not good, what about other fields? Can Tengxun Video use this trick?"

Liu Chiping said: "I can't conclude that I haven't tried it, but theoretically, the effect should not be obvious. Videos belong to the field of long-term viewing. Half of people see, their acceptance of advertisements is already very low. It is probably difficult to use a few cents of advertising revenue to stop watching videos.

The reason why this trick works in the news field is that every news is relatively short and the user does not take long. When a news article is finished, the advertisement is entered in the middle, and the content of the advertisement has been optimized, so it has little impact on users. If you want to copy this trick in other fields, you can only find content platforms with short service time per time."

"The platform with short content time and a very large number of users." Ma Huateng frowned and said, "Apart from news, there should be no such platform, right?"

Liu Chiping said helplessly: "It is true that there is no such platform. We are now in a state of no way out."

Ma Huateng pondered for a moment and said, "Let's test the effect on a small scale first, and then decide how to do it after the specific data is released."

"Okay." Liu Chiping nodded and agreed. The cost consumption is not high and can be easily controlled. Moreover, what we said before is indeed theory, and there may be different results in practice.

Ma Huateng continued, "Then let's go to the meeting first. You can think hard about what kind of method can drive our traffic growth. It's not a solution to keep following others."

The copy mode that Teng Xun was best at was unsuccessful on Toutiao several times, and the two successes also caused Teng Xun to suffer huge losses, and at the same time, it did not produce any advantages.

It’s okay to have one or two times, but so many times are definitely not a coincidence. Obviously, when Toutiao promotes each large-scale promotion, it has already considered whether Teng Xun or other peers will take the “copy” move.

Everyone was very heavy in their hearts. After the meeting, Zhang Xiaolong returned to his office and told his core team the information that WeChat could open payments.

Lao Wu thought for a while and said, "If we don't have the support of the group, it would be difficult for WeChat Pay to think of it."
Chapter completed!