327 cents
Although the popularity of [Ice Bucket Challenge] is not as popular as before, the popularity traffic has begun to sink. People are no longer concerned about it, but whether friends around them will participate, whether they will challenge themselves, or others.
At the same time, after the first wave of celebrity popularity, a large number of second-tier celebrities also began to appear, such as some second-tier celebrities, entrepreneurs from non-famous industries, or some boring rich second-generations.
For many wealthy people and celebrities, wealth comes from countless people using their products and services, and maintaining a good public image is a necessary factor. Even under the ice bucket, it will damage their external image. However, as long as it is charitable and warm, no one will care about these things, and the more embarrassed they are, the more support they will attract. Some people even advertise before the ice bucket challenge.
No one is smarter than anyone else. Whether it is for hype, charity, or both, the ending is a win-win situation. Many people will donate a sum after being poured into a basin of cold water, and some of the amounts are far more than the required 100 yuan.
What’s more funny is that after 360’s Master Zhou poured a basin of cold water and donated another 1 million yuan to water drop chips, he immediately named Ma Huateng. After 20 hours of silence, the latter announced that he would donate 100 yuan and give up the challenge, which caused a burst of swearing online.
As more and more challenges are coming, more and more people download Toutiao, because only on Toutiao currently has the most complete challenge videos.
Users can watch the relationship between celebrities through the challenge chain, or actively search for names. Even if duplicate names appear, Toutiao will sort them according to the number of videos viewed, address and other data information to ensure that users can quickly find the videos they need to watch.
During this process, for celebrities, there will be a large number of messages below the video, and countless fans are discussing their ideas here.
...
Shen Bingbing is a little star in the entertainment industry. Although the word Bingbing is also in his name, the distance between him and the other two Bingbing bosses is very different.
As a little person who has been in the entertainment industry for several years and has played supporting roles in several TV series. Although it is not very good, it has gradually become popular. At least, some viewers will feel a little familiar when they see her face.
Recently, by chance, she was discovered by the very famous Ice Bucket Challenge on Toutiao, which was almost all male challengers. This made her think about what if a woman challenged her? Will she gain great fame?
This idea quickly took root in her mind, making her sleepless at night. So she decided to take a gamble, and if she lost, she would catch a cold at most. Anyway, she was still young.
So, Shen Bingbing registered Toutiao, applied for an account, and launched an ice bucket challenge herself, and then poured herself all over her body.
Although she was trembling with the cold and caught a cold for two days, her efforts finally paid off. As the first woman to accept the ice bucket in the ice bucket challenge, her video quickly attracted a large number of users' attention.
Soon, the editor of Toutiao also discovered the abnormality of this video, so she gave a certain exposure, which quickly began to greatly improve her fame. The Toutiao account she registered received millions of likes and views in just half a month. The supporting role videos she once starred in were also put on the Internet by some people.
For Shen Bingbing, this was an unexpected surprise, and she really bet right.
However, having millions of fans does not mean that she can rest assured. On the contrary, as a headline account that is riding on popularity, the retention rate will be terrible. In order to maintain the popularity of this headline account, she also racked her brains.
But as an ordinary little actor, no matter what content she posted, the user's attention will inevitably decline, decline, and then decline.
"I finally got an exposure opportunity, but I couldn't catch it." Shen Bingbing felt gloomy as she looked at the decline in the number of fans in Toutiao backstage.
After taking a look at the sunset outside, it was almost 7 o'clock and I was going to have a meal. However, after thinking about the cash in her wallet, she decided to find a portion of Shaxian to eat.
Although they played a few small supporting roles, too many people competed. Some even offered to not pay for the film in order to have the opportunity to speak or often appear on TV.
Under vicious competition, the filming party was so happy that they were still working the same amount of time, but their income was much less.
She really didn't know what words to use to describe this vicious competition.
A duck head rice costs 10 yuan and tastes pretty good. After eating, Shen Bingbing was standing alone on the road, thinking about her future. Suddenly, a phone vibrated and a text message came.
Shen Bingbing opened her Xiaomi phone and saw that it was a headline message, prompting her to receive an advertising fee of 3,562.81 yuan!
Advertising fees? How could I have this thing? But it shouldn’t be possible to spend the time with software like Toutiao?
3,500 yuan was also a considerable amount for her, so she clicked in and found that the click volume generated by his video was already some advertising fees.
"So, can you get the click rate of Toutiao today?" Shen Bingbing immediately understood that Weibo had this routine before, but only top Weibo accounts can be possible.
The video of the Ice Bucket Challenge posted by his Toutiao account received millions of visits and a large number of comments, which generated 3,500 yuan in advertising revenue.
On the page, there are two words "Cash withdrawal" below the amount number. After clicking, there are two options: one is to transfer to Quxin account and the other is to transfer to the bank card.
Shen Bingbing chose Quxin Pay without thinking. How troublesome is it to transfer a bank card? She still has to bind it again? And Quxin can order takeaway directly.
After some operation, today's headlines show that the amount is being transferred and you can transfer it to Quxin Payment's account within 1 hour.
"No matter how you don't lose, you've made 3500 in vain." Shen Bingbing felt a little disappointed. It's better to have money than to have no money, but she suddenly thought that even she could get 3500, so how many other superstars could get?
...
On August 26, the People's Daily Weibo platform published an article promoting the domestic people's active participation in the ice bucket challenge for charity and raising huge amounts of funds for terminally ill patients, reflecting the great spirit of "one side is in trouble and all sides support each other."
Chapter completed!