The person who came to meet was CCTV's deputy director, named Ma Weimin, who was mainly responsible for the content of the news broadcast. Of course, this kind of national program cannot be decided by one person, even if it is a director, but people with weight can still have great power to suggest. After all, there are countless major events happening every day across the country, and people always need to recommend it.

"Hello, Director Ma." Zhou Yujie shook hands and smiled. CCTV's deputy director is a bureau-level cadre, and because it is a real-power department at the core of the central government, it is much stronger than the average one.

"Mr. Zhou, I have heard of your name for a long time, hahaha." Ma Weimin said with a smile.

"Haha, come on, let's sit down." The person in charge of introducing Wu Lei, deputy president of CITIC Bank.

After the three of them took their seats, they chatted about their recent daily routines casually. The waiter started serving side dishes. Although there were not many people, there were more than a dozen dishes, but each of them was very small in quantity, so that they could taste a variety of delicacies without wasting food.

After a small sip of wine, Ma Weimin said: "Mr. Zhou, Mr. Wu mentioned you to me a month ago. At that time, I thought you wanted your products to be on the News Broadcast. To be honest, this was very difficult, and your Shuidi Cash was just a little bit too. Although it was a charitable fund, it was too small to be on the News Broadcast.

But I never thought that an ice bucket challenge caused such a big craze, combining Internet thinking with charity, I really admire Mr. Zhou’s creativity.”

Zhou Yujie said: "This is also a promotion plan to expand Shuidichou. As long as Shuidichou is expanded as soon as possible, more people will benefit from it.

But if you want to achieve this goal, you must use entertainment to bring in most netizens across the country."

"As long as we can achieve the goal of saving people and entertaining the public at the same time, this is the best win-win situation." Ma Weimin said with a smile: "In fact, in recent years, the number of domestic charitable donations has become less and less, and the overall trend has become more obvious. However, most domestic charitable funds will only passively wait for donors, and occasionally they will come to my CCTV to ask for a few public service advertisements, but in terms of effect, it is really not as effective as one-tenth of the ice bucket challenge."

Zhou Yujie continued: "Director Ma, this time I came to Yanjing, I just wanted to get the Ice Bucket Challenge and Shuidichou to the last news broadcast. Although there are many netizens on the Internet, most netizens are actually above the domestic economic average. No matter how good my project is held, I can only win them over to donate.

But there are actually more groups outside of hundreds of millions of netizens. Many of these people belong to groups in need of help. The main channel for these people to receive information is TV. If these people can know about our project, then Shuidichou can also help more people."

There was a joke in later generations called Douyin's annual income per capita of one million. Although it was a little exaggerated, in fact, even the self-media could speak in large quantities, they were basically small-scale successful people. These people controlled a large amount of traffic, causing various illusions of getting rich from the Internet.

In 12 years, excluding those who have not been online a few times a year, there were about 400 million PC netizens and about 300 million mobile netizens, and most of them are repeated. In addition to the elderly and children, the number of people in China who have not been able to access the Internet for a long time may actually be more than the number of netizens.

This point was not until nearly 10 years later, due to the massive decline in traffic costs of smartphones, netizens began to become a normal situation.

Ma Weimin nodded and said, "Mr. Zhou, with the current popularity of the challenge of water drop chips and ice buckets, it has barely met the basic standards for going to the news broadcast. I will propose this option to the station, but I cannot guarantee whether it will succeed."

"Thank you, Director Ma," Zhou Yujie raised his glass and smiled.

Ma Weimin also raised his wine glass and smiled and said, "President Zhou is polite. I am happy that I can help such a big charity project!"

Ma Weimin is naturally happy to be able to help Zhou Yujie. The other party is a newcomer in the Internet industry. Although he has not received attention from the above, as long as the future development goes smoothly, he will definitely become a sensational figure with certain influence.

Now that I have given help, that is a favor.

When you reach a real senior management, you see that money is too vulgar, but human favors are the most worthwhile.

Moreover, the Shuidichou project itself is a project that benefits the people. Even if it is not beneficial, it is willing to promote its development.

Ma Weimin continued: "Mr. Zhou, most of the content of the News Broadcast has been decided long ago, and it only takes a few minutes to prepare for breaking news.

If you follow the normal process, it may take one month, but if you count as breaking news, it won’t take a long time to go on the news.”

Zhou Yujie thought for a while and said, "It's better to be considered breaking news."

The explosion period of Internet activities is actually very short, and it only lasted for more than half a month. Although the ice bucket challenge is too much, it will be too long after one month. Even if the project is not cold at that time, it may be due to the end. It is better to go to a national news platform early, even if the time is short, if it can provide strong support in the early stage, the effect may be better.

"Okay." Ma Weimin nodded and said, "Then I apply immediately after I go back to get the opportunity to play it within a week."

...

After returning to CCTV Building, Ma Weimin immediately came to his office and took out the information written by a doctoral subordinate a few days ago.

He naturally knew about the results of today's dinner. Both sides took their own needs and cooperation naturally came naturally. Therefore, he arranged this manuscript as early as when the ice bucket challenge had reached a certain scale.

With the manuscript, Ma Weimin came to Director Zhong’s office.

"Old Ma, what's the matter?" Master Zhong asked strangely when he saw Ma Weimin's smug smile.

Ma Weimin handed over the information he had in his hand and said, "Master, look at this."

Director Zhong took the document, took half a minute to scan it and said, "I know this ice bucket challenge. I have also watched some videos online. The water droplets behind it are quite meaningful. Lao Ma, which news do you want to put this matter into?"

CCTV TV not only has many programs, but also has many news about each program. Even after the emergence of Internet giants, no one can beat CCTV without talking about influence, just from the perspective of traffic.

Ma Weimin smiled and said, "Master Zhong, what do you think about going to the News Broadcast?"

"Do you want to promote this program to be broadcast on the news broadcast?" Director Zhong was shocked, looked at Ma Weimin, and soon understood.

Ma Weimin said: "Master Zhong, with this ice bucket challenge, Shuidichou has raised more than 20 million yuan in funds, and this activity has affected tens of millions of people, and the participants will double almost every day. If they continue to expand like this, it will sooner or later become a large-scale charity event covering the whole country.

Shuidichou is a charitable fund, but the Internet can only involve donors, but it is difficult to pass the news to those who cannot access the Internet. I think if we CCTV play this role, it will be considered a contribution to charity!”

"Okay." Director Zhong nodded and said, "The next week's news broadcast plan will be held in the afternoon. Since the Water Drop Chop and this ice bucket challenge involve charitable activities that can save countless lives, it should also be on our shortlist.

It’s time for the meeting, let’s discuss it together!”

The director of CCTV cannot decide what content to broadcast on the news broadcast. In addition to the current affairs news designated by the leaders and the information sent by the government departments, the rest of the idle time is decided by a group of senior executives in the station.
Chapter completed!