According to the set plan, Li Yanhong, Yao Ming and Jay Chou also quickly completed their ice bucket challenge and spread the communication chain. Li Yanhong chose Xiaomi CEO Rebs, iQiyi CEO Gong Jun and Ctrip founder Liang Jianzhang. These three people have been notified in advance that after they complete the ice bucket challenge, the communication chain will continue.

Yao, Zhou Er, naturally chose people from the same industry. The personnel involved in the first three rounds of communication chains have been notified in advance and only needs to be implemented according to the plan.

The subsequent dissemination depends on personal voluntary and the influence of the [Ice Bucket Challenge] itself. Toutiao has begun to collect information on this aspect and will first test the push effect in a small range. As long as it resonates with a small number of people, subsequent vigorous drainage will follow.

This process may take several days, and then the hot searches on Weibo will be launched soon, and the whole nation will launch this charity feast together.

...

In a large slum-like office building in Yanjing City, Zhou Juan looked at the middle-aged man under 40 years old and said with a smile: "Mr. Zhang, how are you thinking?"

"Do you Toutiao have to do this? I can sell up to 40% of the shares. Are you not satisfied?" Zhang Chen said with a deep expression.

Zhou Juan shook her head and said, "Mr. Zhang, the intention to acquire your Happy Twist is one of the strategic layouts involved in the headline business, not for investment profits. Otherwise, if there are too many dark horses in the Internet industry, we don't have to choose a film and television company at all."

Zhang Chen said: "I know you are doing it for traffic. I can promise all products of Happy Twilight in the future. Toutiao has the right to buy first. Isn't this enough?"

"Only our own, we will trust 100%. Mr. Zhang, the contract also has a price, and any promise is meaningless in the face of interests." Zhou Juan shook her head and rejected.

Strategic layout must be one's own industry, which is a consensus in the Internet industry. The so-called investment and equity investment can only be some important but not strategically planned industries.

Toutiao’s three convenient layouts in the entertainment industry are movies, TV series and variety shows. Among them, TV series is led by Zhou Yi, who will acquire in the future, variety shows are formed by itself, and movies are led by Happy Twist’s team and invite third parties to participate in the shooting.

Among the three, the movie carries the least traffic, but the short-term profit is extremely high, especially the current focus on shooting low-cost comedy movies. Once successful, the profit margin will be terrible, and the profit margin of "Charlotte's Troubles" will be as high as 5,000%.

With the income from the movie, subsequent TV series and variety shows can continue to be filmed, including if the headline video needs to purchase other content copyrights in the future, it also requires a large amount of funds, and even future financing. If you have strong contour capabilities, the overall valuation will be much higher.

Therefore, Happy Twist must be acquired. If it really doesn't work, then just poach people. The treatment given by Toutiao and the opportunities that can be provided in the future will definitely make Happy Twist much stronger, which is also a good thing for actors.

Zhang Chen was silent and didn't say anything. Zhou Juan continued: "Mr. Zhang, if you are willing to continue to manage Happy Twist Company, then you will still be the person in charge of Happy Twist Company. Our Toutiao will not interfere with Happy Twist's daily operations. Except for when filming movies and other programs in the future, Happy Twist needs to cooperate. We will not interfere with the rest, but will only supervise the finances."

Zhang Chen asked: "In other words, Toutiao will not interfere in the drama business?"

Zhou Juan nodded and said, "Yes, Mr. Zhang can be fully responsible for the development of drama, but for the sake of actors, the headquarters will also select outstanding talents from drama actors to shoot movies or TV series. Otherwise, Happy Twist can't actually retain these outstanding talents, right?"

In the entertainment industry, there is a magical chain of contempt. Those who act in dramas look down on those who act in movies, while those who act in movies look down on those who act in TV series.

Technically speaking, drama requires the highest requirements, because movies and TV series are not well filmed, but drama is not good, and what is tested is real-time ability. Therefore, programs like the Spring Festival Gala mainly invite actors from drama.

However, from the perspective of income, drama is definitely the lowest. After all, as an entertainment service industry, movies and TV series can be watched by hundreds of millions of people, while dramas can only be used in a thousand at most.

Therefore, if you have the ability, the actors will eventually want to change their careers in movies or TV dramas, especially those who have been on the Spring Festival Gala, and the demand is higher. After all, fame cannot be used as a meal, and money is the most real thing.

Therefore, a big problem in the drama industry is that high-quality actors will leave this industry, and most drama companies do not have the ability to make movies or TV series by themselves.

For Toutiao, the Happy Twilight drama business is not profitable and doesn’t like it at all, but it will still provide financial or resource support, because this industry can cultivate actors with sufficient acting skills in batches to cooperate with Toutiao’s entertainment talent self-cultivation plan.

After thinking for a while, Zhang Chen said, "Mr. Zhou, I need to verify the price again."

Zhou Juan smiled and said, "No problem, it's better for a professional team to confirm this."

If you can negotiate the price, basically the transaction will be settled. Happy Twist's current net profit is only 20 to 3 million yuan per year, and the purchase price will increase by at most by more than ten times. No matter how high it is, it will not be much higher. For the headline video that just obtained the profit of "Charlotte's Troubles", it is nothing at all.

...

Three days later, go to the Shanghai Stock Exchange Headlines headquarters:

After receiving an email, Lin Youde immediately found Zhou Yujie and said with a smile: "Mr. Zhou, Happy Twist Company has agreed to a acquisition case, with a price of 45 million. In order to stay, Zhang Chen will continue to coordinate the drama business."

Zhou Yujie nodded and said, "Okay, this will be much easier."

If Happy Twist Company does not accept the acquisition, then Toutiao will have to specifically dig out several actors in the movie "Charlotte's Troubles", which will involve liquidated damages, signing fees, etc., and the money is a small matter, and the time will be delayed will be particularly large, and legal disputes will be involved.

If you can solve problems with money, it is better to solve them with money.

Lin Youde continued: "There has been news from Wang Jianjun that Zhouyi Company is basically left with only one empty shell, with less than half of its employees, and the shooting has been stopped for almost a year. He has been in contact with Zhouyi's senior management. The acquisition price is only a few million, but we may have to invest ten times the amount of money to reopen the business.

Moreover, many of Zhou Yi's actors have already left, and it may not be easy for us to invite them back."

"Let's consider things in the future. A lean camel is bigger than a horse. Even if Zhou Yi has only half of his people, he is much better than us starting from scratch." Zhou Yujie said.

Tangren is currently at the peak of his career, and it is impossible to acquire it. It takes a lot of money to invest, and it is impossible for others to give outsiders any voting rights. This has no meaning for Toutiao's entertainment layout.

Lin Youde said: "Okay, then I will notify Wang Jianjun and directly acquire Zhou Yi."

Zhou Yujie thought for a while and said, "Tell Wang Jianjun that after acquiring Zhou Yi, I would like to dig out some talent for clothing and styling from Tangren. Zhou Yi's TV series is really not a good match for the appearance."

Over the years, Zhou Yi's style has become worse and worse. In the love of martial arts and time and space, the actor's style is pretty good, but when it comes to the Water Moon Cave, it becomes normal. In the same period, the handsome guys and beauties in the Legend of Sword and Fairy are not only pleasing to the eye, but also very good at makeup.

Although the content of the TV series is mainly talked about, it is still not possible to pay attention to style at all.

Lin Youde agreed, "Okay."
Chapter completed!