Zhang Xiaolong said: "The only way is to win by quantity. We send more fruits to make users feel that the investment return ratio of Quxin is too low. Only in this way can we grab this group of users."

"Mr. Zhang, what you said is larger, how big is it?" asked the new financial director Ma Liangwen.

The reason why it is new is that the former financial director Li Hairong took the blame for Lashou.com. After all, he proposed to acquire Lashou.com.

Zhang Xiaolong said: "At least 3-5 times the scale."

This is the experience gained in the group buying model last year. When one party gives back 3-5 times the other party’s feedback for the same activity, most users will give up low-reward projects.

However, this is just a rough idea, because the complexity and difficulty of the project itself determines the cost of giving up by users. The more difficult the gameplay, the easier it is for users to give up. The simpler the user will use both. Obviously, fruit forests are of a very simple type.

3-5 times is actually just a considerable multiple, but Zhang Xiaolong is unwilling to say more.

Ma Liangwen's face changed slightly and she said, "Mr. Zhang, according to my estimate, Quxin's investment in this fruit forest is at least 100 million yuan a month. If we invest 3-5 times, then it will be a few billion yuan a year."

"Billions?" Everyone present was also shocked. Although Teng Xun monopolized social networking and most of the gaming fields, she also invested in many unprofitable projects, especially the losses of Lashou.com, which resulted in a net profit of only 6 billion last year.

Just making a traffic-driven game for WeChat requires such a huge price, and the cost is too high.

Zeng Xiangdong, the head of QQ business, said: "If this is the case, it is better to let QQ do this project directly, and the traffic of QQ is enough to cover all netizens."

Zhang Xiaolong said: "Mr. Zeng, the problem is that Quxin and QQ are not competitors. According to our questionnaire, most users can accept that there are two social software on their mobile phones, and QQ will definitely exist. The remaining position is the competition between Quxin and WeChat.

Moreover, based on the QQ user base, the cost of doing the fruit forest project will become higher."

Zeng Xiangdong frowned, but he didn't know what to say for the time being. If Fruit Forest is just an online game like the Happy Farm, then QQ can just copy it directly, and compete for user time. With Teng Xun's size, it is still easy to win.

But the problem is that offline fruit gifts involve, which requires a lot of money to be invested. QQ is larger. If you copy it directly, and you need more than Quxin to get users, the cost will be terrible.

How many kilograms of fruits are given to hundreds of millions of users across the country every month? Teng Xun can't stand it.

Ma Huateng suddenly asked, "Can they bear the funds with Quxin?"

Zhang Xiaolong nodded and said, "Yes, based on the consumption of 100 million per month, even if considering that the users will become more in the future, Quxin's previous two financings can fully support half a year. During this time, Quxin can launch financing again. This time, Quxin's number of users exceeded 100 million, which has a great impact on the market. It is not difficult to raise money."

A South African newspaper industry person suddenly asked: "Can you take WeChat out to raise funds separately?"

"No." Ma Huateng vetoed directly, and the others looked at each other and didn't say anything again.

Quxin is a new company, and financing is a normal phenomenon, especially now that the data has risen sharply, and capitals of all parties are expected to wish to give money.

But WeChat is backed by Teng Xun. If you still take out financing alone at this time, it is to tell the market that even Teng Xun can't suppress Quxin. In this way, not only will Teng Xun's stock fall, but WeChat financing will not have any results.

South African newspapers said: "Then you can also expand the stock market and raise funds for tens of billions."

Ma Huateng didn't say anything. Liu Chiping thought for a while and said, "It's true, but this cannot solve the fundamental problem. Now it's not just a matter of money, but even if we follow us and do it, will we definitely win the final victory?"

Liu Chiping also focused on Happy Farm back then. This game does not involve offline. After its popularity, Teng Xun also launched his own QQ farm, but with the help of QQ, it took nearly half a year to absorb the other party's traffic.

And the current opponent is not the "five-minute" company in the past. The traffic of Quxin+Toutiao is more intimidating than that of mobile QQ.

Nowadays, Teng Xun expands in various fields in the need to protect his social status monopoly. If he invests too much money in this game, if he succeeds, he will probably tie with Quxin. If he fails, he will be a waste of golden time.

Zhang Xiaolong said: "If you do it, you may not win, but if you don't, you will definitely lose."

"Is there no other way?" Liu Chiping also frowned.

Although he knew the threat of Quxin, it was too exaggerated to give WeChat a project of 300% or even more of the company's profit every year. And if he could guarantee that WeChat would win the mobile field, it would be fine, all the expenses would be worth it.

But Quxin already has the advantage of starting the game. After entering the game, I still don’t know what the situation will be like.

The previous losses of Lashou.com have hurt Teng Xun. This time it was another bigger investment. Moreover, the acquisition of Lashou.com had a real return. If it could win part of the group buying market, it would not be a loss no matter how much money it was spent. This time, it was just spending money with the other party.

Zhang Xiaolong shook his head and said, "There is no other way. If we don't do anything, Quxin's Fruit Forest project is enough to attract most smartphone users. By that time, it will be too late. And according to the current spread rate of fruit forests, this time will not be too late."

Although last year's like mode was also free, users still needed to eat in a restaurant, which ruled out many people who are not interested in eating out or are relatively lazy.

However, this time the fruit was delivered directly to the door, and the fruit was more accepting and selective. Anyone always had the fruit they like to eat. It is hard to imagine which user would refuse to deliver the fruit to the door.

Half a month has passed since the launch of Fruit Forest, Quxin's user base is still growing significantly, but it is not as explosive as the initial data. But if you let it go, a few months will be enough to add tens of millions of users.
Chapter completed!