In the online car-hailing industry, the cost of entry is actually lower than group buying. The only trouble is that it is too close to government departments and has policy risks.

In the original history, from 2011, in Yanjing, dozens of entrepreneurs have actually been born in the online car-hailing industry. In 2012, hundreds of schools of thought have emerged, but the development has been very slow. In addition to the uncertain policy reasons, various parties dare not invest excessively, when the online car-hailing platform develops, it always conflicts with some local people.

Needless to say, the first batch of people who directly tried the waters of civilian vehicles were basically dead. They didn’t live until a year. The finances of such companies were either paid by the Traffic Management Bureau or on the way to pay the ticket. Moreover, the penalty was very heavy every time. Domestic laws strictly control the commercial use of civilian vehicles. At the same time, insurance is also a difficult problem. It would be fine if there is no problem, but a car accident would be a mess.

Even the "taxi online taxi ride platform" that seems to be abide by the rules has been curbed too much when it develops. The simplest point is to move the cake of the traditional taxi-hailing business, and the beneficiaries of this business are generally some influential people in the local area.

This is a slow game process. Only when government departments accept this new business model will online car-hailing experience a big explosion.

But now developing slowly does not mean that there is no need to develop. In fact, this time is the most important time. Only by laying a solid foundation in 12 years can you quickly accept funds and move towards the road of rapid expansion during the future development.

Of course, there is another important reason, that is, Toutiao is currently too famous. Once it enters the online car-hailing field, it will immediately put the entire industry in front of capital, which may cause capital from all parties to enter the online car-hailing field prematurely, and this will cause too much butterfly effect.

The best way is to support a team, so that it can slowly develop without paying attention to capital from all parties, form a certain scale, form a team with practical experience, and then introduce strong capital to develop when the time is ripe.

Zhang Bo asked: "Mr. Zhou, when will the Didi start business?"

Zhou Yujie said: "After the New Year, the office building has been rented in Yanjing, right near the Capital Airport, so it will be easier for you to carry out your work.

I will give you 2 million yuan first. This money is not much. It is mainly used to explore the business model of online car-hailing. You don’t have to consider profit issues, but don’t spend too much money to rob the market. Now is not the time."

"I understand." Zhang Bo nodded, not allowing excessive money to be spent, and wanted to seize the market. This is actually a balance problem. Moreover, if DiDi is larger, it will definitely face various problems of contact with the government, which tests the ability of the entire team.

Zhou Yujie took out a business card and handed it to Zhang Bo and said, "This is Wang Gang's business card. He is the head of the ground promotion team I found for Di Di. I have arranged for him to go to Yanjing.

Wang Gang used to work in Meituan for a year, and later came to Today's Selection. He is very experienced in offline operations. You are good at online operations. You are responsible for the online team in Yanjing. You will definitely cooperate well with him in the future."

After taking the business card, Zhang Bo smiled and said, "Mr. Zhou, Didi's team has already gone to Yanjing. How can I go home alone for the New Year? I will set off back to Yanjing in the afternoon and try to understand the market before the New Year."

"Okay." Zhou Yujie said with a smile.

...

Afterwards, Zhou Yujie called Lin Youde, and the two sides introduced each other that, unless something big happens in the future, Zhou Yujie would not be able to pay attention to Didi all the time. Zhang Bo needs to report some things like Lin Youde in daily life.

Because the relationship between Didi and Toutiao needs to be kept confidential, Zhang Bo did not stay at Toutiao's headquarters for a long time.

After Zhang Bo left, Lin Youde said: "Uber has had a major incident in France recently, and I don't know what the online car-hailing industry in our country will develop."

After Uber was founded in the United States in 2009, it was also miserable because the laws in many continents of the United States were different. Facing these legal issues alone, Uber, the founding team, was exhausted.

After hitting several nails, Uber's team decided to go abroad first and conquer some European countries that are prone to accept new things.

After entering France, the development went smoothly, and users found it very convenient, and private car owners could also make some pocket money, but the result was that the taxi group suffered heavy losses. As a result, a taxi driver strike almost paralyzed the traffic in Paris, and taxi drivers and online car-hailing drivers also had conflicts.

The impact of this incident is that global capital is indifferent to the online ride-hailing market, and the same is true in China.

Zhou Yujie smiled and shook his head and said, "Don't worry too much. Uber's ambitions are too great. The United States has not yet developed well and wants to go to Europe. They are actually worried that there will be local online ride-hailing companies in Europe, but they still expand too quickly.

This is much better in our country, and there will definitely be a lot of trouble in the early stage, but as long as we solve it step by step, the method can be copied to other cities across the country, because our country's laws, language and people are basically the same, unlike the United States and Europe."

"That depends on whether Zhang Lei and Wang Gang can grow up." Lin Youde said.

"Don't worry too much. As long as today's preferred product is done, even if DiDi doesn't get up, it's impossible that we have no results at all. We still have a chance." Zhou Yujie said with a smile.

Although DiDi in later generations succeeded under Zhang Bo's leadership, there were too many factors that changed, especially in this life, Teng Xun could not stand on DiDi's side.

In other words, Toutiao has no prophetic advantage in the online ride-hailing market. At most, it is to know that this market will explode one or two years in advance.

If Didi can achieve certain results, then Toutiao will fully support its development. If not, then it can only use the Today's Preferred platform to develop.

This is a double insurance set by Zhou Yujie for himself. He uses Baidu's funds to develop Today's Preferential. Even if the payment market is forced to give up part of it, as long as Today's Preferential is well developed, it may also drive the online car-hailing business. If it really doesn't work, then Baidu will bring in. After all, for Baidu, one or two years is far from enough to cultivate his payment user habits, especially when the giants are burning money, it is not surprising that the payment battlefield will last for ten years.

Lin Youde smiled and said, "It seems that online car-hailing will also have a money-burning war in the future."

"That's of course, but when we do online car-hailing, it doesn't mean we use all our money. At that time, as long as we achieve results and attract venture capital, we can get the right to vote." Zhou Yujie nodded and said.

Online car-hailing is the most important link in the mobile Internet payment ecosystem, and it complements the takeaway platform.

Because the frequency of online car-hailing may not be as frequent as takeaway, but the coverage is the widest, many people will refuse to use takeaway for various reasons. However, for online car-hailing, almost everyone needs everything except those who drive frequently.

Establishing your own ecological chain is the most important layout of Toutiao, but Toutiao cannot form its own ecological chain like Teng Xun, who has invested in the platforms of major rising stars.

Because later generations of Teng Xun monopolized the traffic of the mobile Internet, and with its own funds + resources, it can have stable means to control these subsidiaries.

Monopolized traffic is the fundamental thing, and Toutiao naturally does not have this possibility. If you don’t do it yourself and invest in future DiDi by investing in shares, then Chen Wei will most likely turn around and surrender to Tengxun.

Just like Meituan defected to Tengxun for traffic in 2014, Alibaba could only be furious but had no choice but to do anything about it.
Chapter completed!