143 Takeaway market with the highest barriers
In 10 years, Teng Xun's QQ has monopolized mobile and PC terminals. It is possible to get a share of the pie in the social market, but it is impossible to defeat Teng Xun.
It is very difficult to transfer social links. Even if you can form a new social link with the network that comes with your mobile phone, you cannot break the QQ social links, because dual social links can coexist among users.
In this process, Teng Xun could not sit still and wait for death. As long as he copied the same pattern, no one would be his opponent, even Alibaidu would be the same.
Quxin has been able to get to this day because it is actually the creativity in the rise of WeChat in the later generations, and the assistance of big data analysis, both are indispensable. But even so, it can only gain advantages in the short term. Without revolutionary innovation, the Internet industry is actually still competing for resources in the end.
But as long as the battlefield is pulled from online to offline, it will be completely different. Companies like Tengxun have a offline operation ability that is 108,000 miles away from Meituan.
However, excessive consumption of Moments will also harm some users. However, if you can obtain a large number of new users, the two will be the least. The balance here needs to be well mastered, and you need to return to normal immediately at appropriate times.
After discussing the company's business issues with Lin Youde, at noon, Zhou Yujie found a flyer from the drawer and ordered two nearby Shaxian snacks.
An hour later, the deliveryman delivered two portions of food, and Zhou Yujie and Lin Youde had been waiting for a long time.
"You're hungry." Zhou Yujie smiled and said, "We need to change our tastes when eating in the cafeteria every day."
"Shaxian actually tastes pretty good, and I like to eat it very much, but this takeaway has been waiting for too long." Lin Youde said: "I still have many flyers from nearby restaurants in my office. I will change my taste occasionally, but I usually call it earlier."
"Don't you think this model is troublesome?" Zhou Yujie glanced at Lin Youde and said with a chuckling.
"Please, does Mr. Zhou want to build a takeaway platform?" Combined with the fact that the user information of Meituan and other group buying websites just collected, and the boss Zhou Yujie has always said that "solving user troubles" was about talking about it, Lin Youde immediately understood.
"Actually, group buying is not interesting." Zhou Yujie shook his head and said: "The fundamental reason for group buying is so attractive is that the threshold is low. However, last year, more than 6,000 group buying platforms were established in China. There is no large technical barrier in this industry. It is entirely a matter of spending money to cultivate user habits.
Of course, I don’t deny that if one of the companies monopolizes in the end, it will definitely make money, but there are too many competitors in the market at present, and it’s too late for us to enter.
But takeaway is different. In this industry, the technical barriers are actually higher, and the market demand is far greater than group buying. At present, there is no national-level takeaway platform on the market. The access to takeaway is far greater than group buying. Moreover, if the takeaway is successful, it can enter the group buying field in reverse."
Ten years later, four large-scale money-burning wars broke out in the Internet field. The first was the group buying war. From last year to now, the number of participants has reached thousands of group buying platforms, and it has never stopped. Various cities have experienced fever subsidies every day.
The more powerful ones are the two companies, Lashou.com and Wowotun. Each of them has a market value of up to 1 billion US dollars, but even so, they cannot defeat others, because as long as there is capital behind it, anyone can enter this market. It was not until the group buying crisis broke out in the second half of this year and the capital retreated behind it, which gave Meituan the opportunity to monopolize.
Another takeaway war took place a few years later, but there were actually only three participants: Baidu takeaway, Ele.me, and Meituan.
The fundamental reason for the huge difference in quantity is that the difficulty of access to takeaway is far greater than that of group buying. Group buying only requires communicating with users and merchants, forming a platform, and then spending money desperately on advertising.
Takeout also requires hiring delivery guys, electric car [the company needs to bear the initial responsibility], mobile phones, maps, and best route calculations.
The most complex one is the map and route algorithm. The reason why Meituan and Ele.me in later generations was able to form a monopoly is that the most powerful weapon is actually the most accurate route algorithm, which minimizes the cost.
Even Didi, a giant that monopolizes online car-hailing, has tried to enter takeaway, but the algorithm barriers block it outside because the algorithm complexity of takeaway is far greater than that of online car-hailing.
Lin Youde thought for a while and said, "Many young people like to order takeout. The traditional method is flyers, but this is very inconvenient.
At the hotel, many small-scale employees cannot afford to serve food delivery.
If we can form a platform to link merchants and users, this is indeed a very large market, but it involves a lot of recruitment and investment, and the funding requirements will be very high."
"It is easier to form barriers by high capital and technology requirements. The result is that there are few competitors on the market, which is also an additional benefit." Zhou Yujie wrote three words on the paper next to him and handed them to Lin Youde, saying:
"This is a food delivery platform established in 2008. It was established by several college students in Shanghai. It has recently received an angel round financing from Jinshajiang Venture Capital. You can study their operating model, which is very reference.
In addition, we inform the headhunter company to directly poach people from this company, whether it is the management or their takeaways, especially some experienced takeaways. We need experienced talents in this area."
"Okay, I understand." Lin Youde nodded and said.
After throwing the lunch box into the trash can, Zhou Yujie said: "You can arrange it first, build the team first, and call Zhong Guangwei and Zhang Yidong together in the afternoon for a small meeting."
"Okay." Lin Youde agreed and stood up and left.
...
After a sleep on the leather sofa, Zhou Yujie realized that he had overslept. It was already 3 o'clock, but the advantage of being a boss is that everyone has to wait for you, and working hours are meaningless.
After Lin Youde, Zhong Guangwei and Zhang Yidong came in, Zhou Yujie directly asked Zhang Yidong: "Old Zhang, how is it sold in Europe and the United States?"
"Mr. Zhou, this is the sales situation in the past month." Zhang Yidong had already made preparations. All the information was summarized on a table, and he explained: "[Temple Escape] is $9.9 on Apple's mobile phone. According to Apple's backend, from the launch to today, there have been a total of 36,000 downloads. If the dividends on the Apple platform are deducted, we have almost $250,000 in pre-tax profits."
"Yes, it's $250,000 in the first month." Zhou Yujie was immediately delighted. Although he had known that the profit of [Temple Escape] would not be low, now the data has come out and there is still a surprise.
Although the valuation of 250,000 US dollars is just a drop in the bucket compared to Quxin's 250 million US dollars, this is real cash, and Quxin's valuation is actually false. The 50 million US dollars on Quxin's account can only be used for Quxin's own social business. Even if it is the parent company, the accounts must be separated, and at most it can occupy points in traffic or data.
Chapter completed!