"I am still very confident about the quality of this game, let alone, we have AppTreasures and Toutiao. As long as we promote it with all our strength, when this game has a certain user base, as long as the quality is acceptable, it will spread to the outside and to users whose business under our Toutiao company cannot reach. This is what I value the most." Zhou Yujie said with a smile.

Toutiao's current major businesses have attracted traffic to each other, forming a closed loop. In theory, any software can expand outward to drive the other two software, but even if it only expands one, it will cost enough money.

At present, the expansion funds of Toutiao and AppTrea come from the former Double Eleven trademark fees, but this money is also limited. [Temple Escape] has just begun in the foreign market, and it will take at least a few months to recover enough funds. However, in the mobile Internet era, several months cannot be wasted.

The richest Quxin also has to face Teng Xun, who has the largest capital flow when expanding, and head-on encounters will not work. Cooperation with group buying websites can indeed take the lead, but Teng Xun who reacts can also copy directly. Not to mention whether Teng Xun can do it well, but there is a possibility.

But [Temple Escape] is unique. In the more than ten years of the global mobile game era, there are only a handful of games that can be called hot products, and even fewer games can cooperate with traffic. Although Teng Xun was the world's largest game company in later generations, it was not that the game was creative, but because of its huge traffic, Zhou Yujie thought about it with his feet that Teng Xun could not make a game comparable to [Temple Escape].

As for whether Teng Xun will use the "copy" of this special skill again, it is really hard to say, but [Temple Escape] is not an ordinary small game. It will take some time to develop it. Moreover, Teng Xun cannot copy everything in the early stage. When he really finds out, it may be a long time later.

Time is extremely important in the mobile Internet era. As long as [Temple Escape] occupy the market, even if latecomers have Teng Xun's full support, they may not be able to do anything to the market occupants unless the user experience has qualitative improvement.

"If the game can attract traffic, this is also a very good idea." Lin Youde nodded and said.

Zhou Yujie said: "This is just an isolated case, don't think too much."

If you want to use the game to attract traffic, you must first be a hit, and it is best to be a stand-alone game. Because of the characteristics of online games, users are destined to value their time in the game. If you ask him to do other things to resurrect, it is a waste of life. Moreover, the money-making ability of online games is rare. Few companies dare to spend money without making money and tossing other things. At most, they only dare to add some brand names or logos to online games and charge some sponsorship fees.

But stand-alone games are different. In the domestic environment, you can’t make much money. It is the most appropriate to use them to attract traffic. In the future, you will also pay attention to methods. While attracting traffic, try not to affect the experience of Quxin users.

When the traffic provided by [Temple Escape] can bottleneck in the traffic provided by Quxin, this function will be immediately cancelled to ensure the privacy of the circle of friends. For users, some early advertisements may affect the experience, but the two are the least. As long as you can get a large number of new users, a small amount of negative impact is still cost-effective. In the later stage, the circle of friends will return to normal, and the bad memories of netizens will disappear.

This is also a last resort strategy in the face of Teng Xun's attack. If Quxin wants to gain an advantage, he must take the lead and attract users first, and then leave them with high-quality service.

Although Zhang Yidong didn't know what his circle of friends was, he also knew it was related to Quxin. Although he was responsible for the game business during this period, he was also very concerned about other departments. Naturally, he knew that Quxin is the company's largest business department. Using domestic game traffic that cannot make much money to attract Quxin is definitely a strategic consideration.

After Lin Youde and Zhou Yujie had almost discussed it, he still said the question he had always wanted to ask: "Mr. Zhou, the preliminary development of [Temple Escape] has been completed. If there are no major problems in the game, there are not many technicians required to maintain the game. There are more and more people in our game department, and the Human Resources Department is still recruiting. Are you planning to develop new projects?"

"There are indeed new projects." Zhou Yujie smiled.

Since the Chinese New Year, Toutiao has never stopped recruiting. In addition to bringing funds, Sequoia Capital's investment in Quxin has also brought some talents who are very good at social software maintenance and development. Lin Youde also took the opportunity to let Sequoia Capital introduce talents who are good at data analysis and game development.

The reason why Ali and Baidu are not allowed to introduce them is because they are afraid that the person they brought is in Cao's camp and the hearts are in Han. The people introduced by Sequoia Capital have been investigated by third parties and only then will they use it after third-party investigations.

With the current user scale of Toutiao, it has attracted the attention of industry insiders. Although it is not optimistic about monetization channels, investment institutions like Sequoia Capital have also shown great interest.

At the same time, the homepage of different news from different users must not be hidden from some big companies, but the logic may not be known for the time being, and even if you know it, you may not take it seriously. The rise of Toutiao in later generations shows that the giants at that time had long lost interest in the content industry, but Zhou Yujie still hopes to be more cautious.

Quxin introduced Baidu and Alibaba because it requires capital and traffic. However, Toutiao and the big data behind it are the core competitiveness of the entire company. In order to develop, some subsidiaries can introduce any capital, but Toutiao will not choose to raise funds until it becomes a real giant.

Anyway, bat doesn't pay attention to the content industry, and even Sequoia Capital is just curious. I'm afraid that it's just trying to invest in Toutiao. They may also be optimistic about Zhou Yujie's entire team.

In addition to the person introduced by Sequoia Capital, Toutiao Company also contacted several headhunting companies and began to poach in famous domestic game companies to expand its game business departments.

"What game? Or mobile game?" Zhang Yidong asked.

"This game is called [puzzle and dragon], and the Chinese name is [Zhilong Mystery City]." Zhou Yujie took out a simple document from the drawer of his desk. This is the information he made based on his memory in his spare time.

In later generations, [Zhilong Mystery City] released an elimination smart game in February 2012. This is the first game in human history with an annual revenue of more than US$1 billion. The rules are simple. In the original history, this game was developed by four people and took three months to make it.

In terms of popularity, [Smart Maze] is not as good as birds and zombies, but it has much stronger money-making ability.

After it was launched, it triggered the Japanese and American game markets. However, this game is not well-known in China. There are many games that imitate it alone, including [Reversal of the Three Kingdoms] and [Tower of Gods and Demons].

[Reversal of the Three Kingdoms] has basically absorbed all the core gameplay of [Smart Mystery City], and most of the data are basically the same. Introducing the concept of the Three Kingdoms into the game is also very consistent with the tastes and hobbies of domestic players. After this game was launched, it achieved an amazing result of over 30,000 daily downloads, a cumulative download volume of over 32 million, and a monthly turnover of up to 10 million.

Nowadays, the games developed by Zhou Yujie's own company are naturally controlled by the domestic market. With all his application treasures, Toutiao and other traffic engines, [Reversal of the Three Kingdoms] will inevitably have better results in China than before.

This game is different from [Temple Escape], it is really used to make money.
Chapter completed!