[The previous chapter was blocked. It seems that not only can I not be involved in politics, pornography, gangs, but also treasury,]

[A brief introduction to the previous chapter content: 360 pushed some penguins' history]

These days, it can be said that Teng Xun's senior management has been very busy.

The two-choice outbreak last year seemed to be very powerful, but in the face of high-latitude suppression, Teng Xun was also under great pressure. He finally gave up on his investigation, but the online public opinion was still overwhelming. After spending a huge price to suppress the hot searches, coupled with the passage of time, things finally passed.

According to the existing plan, Fujitsu will continue to sue 360 ​​slowly within the rules in court, and on the other hand, it will continue to promote computer managers with QQ in business to occupy 360's territory.

This plan is planned to be implemented gradually after 2011. However, an enemy who has been ignored by Teng Xun suddenly appeared. A small company launched a chat software called [Quxin] on mobile phones. The software has simple functions and gradually spread out and expanded the market with the address book inside the mobile phone as a social link. Although it developed rapidly in the early stage, compared with the market share of mobile phone QQ, it is a drop in the bucket.

However, just as we were preparing for the Chinese New Year, Quxin suddenly launched a service called "Shake", which directly detonated the entire Internet and the real world. In many places, people can see many people shaking their phones while walking and chatting.

Caught off guard, Tengxun launched the internal social software WeChat. However, the backend data showed that the full promotion was developed rapidly, but the user retention rate was not high, and the number of users using the shake function was not large. It is obvious that although WeChat copied the entire Quxin function, Quxin already had the advantage of first-mover attack in terms of shake.

The conclusion of Tengxun's internal analysis is that Quxin has obtained a group of users who are willing to use shake in the mobile Internet in advance because of the first launch. Because of the existence of this group of users, Quxin's users are more likely to shake the appropriate matching users when using shake. Because there are few such users, new users feel bored after playing for a while, so they lose user stickiness.

Based on this conclusion, Tengxun attached more importance to it, because similar business cases have also happened. The Weibo was launched by Sina. After its popularity, Gotoxun also launched his own QQ Weibo. However, because of Sina's first-mover advantage and Sina's cooperation with many celebrities first, the stars attracted a large number of fans. In this case, even if Tengxun's QQ ended up attracting traffic, it would not be able to steal Sina's users.

After this failure, Tengxun realized that celebrities are also a kind of traffic, so he started an entertainment investment plan.

But in the Weibo field, it doesn’t matter if Teng Xun fails, because it is someone else’s battlefield, but in the social field, if someone else takes the lead, that is a fatal threat, although the current opponent is still very small.

But Tengxun will not let go of any potential threats, because in the history of technology companies, there are countless giants who have been killed by a company in a garage.

And just as Teng Xun was about to drain the flow with all his might, Teng Xun was at the forefront again.

Xiao Liting, head of the Public Relations Department of Shenhai City, Tengxun Company Headquarters and Public Relations Department, is holding the latest meeting. Now on the Internet, Tengxun has once again topped the hot search list. Except for several software and websites under Tengxun that block this article, others such as Weibo, Baidu News Ranking, NetEase, etc. are using this article to attract traffic.

When a news article that is enough to arouse the interest of countless netizens appears, no giant will give up this opportunity to increase the stickiness of its users or retain new users.

Although the emergency department has begun to use emergency plans to suppress hot searches, there are so many communication media circles on the Internet that they still need to wait for a while to completely suppress the news. Only after the news popularity drops a little, there is a possibility of suppressing it, because there is obviously a driving force behind this article.

Attack is a point, and defense is a line. No matter how strong Fujixun is, he will be forced to be at a loss in a short period of time.

"Mr. Ma, we have sent a lawyer's letter to 360 and the author of this article, accusing them of slandering our company. On the Internet, we have already contacted Sina. As long as the price is negotiated, it will suppress the hot searches." Xiao Liting's steady report: "Baidu is also in contact. As long as these two companies win, the popularity of this matter will soon drop."

"Although this matter cannot compare to the 3Q war, it still needs to be resolved as quickly as possible. Regardless of the cost, I don't want the people above to pay attention to this." Ma Huateng said with a slightly frown.

Being desperately "complained" by netizens is not important to Teng Xun. What Teng Xun is most afraid of is the pressure from the top. As long as it can quickly suppress things, plus Teng Xun's relationship network, the people above will be left alone even if they know it. But after a long time, different departments will intervene in this matter. No matter how powerful Teng Xun's PR is, it will not be able to cover everyone.

Zhang Xiaolong said from the side: "This time 360 ​​made a big deal. It was obviously trying to mess up the water and put pressure on us again so that we could distract us from the layout on the computer manager, and then 360 can also be prepared to go public with peace of mind.

But what I worry most is that 360 has too many users. Once this article is released, the advertising effect will probably increase the number of downloads of Quxin, which will be a very troublesome thing for us."

Currently, Tengxun WeChat and Quxin are in the race stage. Quxin is ahead by relying on the advantage of the starter, but lacks funds and traffic. Although it can raise funds + obtain venture capital sources, these can't compare with Tengxun's traffic. Even if Baidu financing is successful, it is impossible to really give a massive amount of traffic. At most, it is a little discount on prices and arrangements.

Quxin first sends but has weak endurance. WeChat is one step late but has strong physical strength. In theory, WeChat can catch up sooner or later, but the problem is that the length of the track is also limited. If the other party reaches the finish line, it will be completely late. What worries Zhang Xiaolong and Teng Xun even more is that no one knows where the finish line is.

Teng Xun sent someone to Shanghu to acquire the other party, but was directly rejected. The intervention of large venture capital institutions such as Baidu Alibaba and Sequoia Capital also made Zhang Xiaolong know that a crisis had already formed.

He had such concerns a year ago, and he was worried that other Internet giants would use their address books on their mobile phones to form new social links, thus threatening Tengxun. But what he didn't expect was that a new entrepreneur did this.

"Then what do you think?" Ma Huateng looked at Zhang Xiaolong and asked. As one of Tengxun's vice presidents, Zhang Xiaolong's strongest thing lies in the development of creative products or services. In the past two years, QQ Email defeated NetEase Email in one fell swoop and became the number one in the mailbox industry. Zhang Xiaolong played a crucial role in the several revisions of QQ Email and the drifting bottle business.

Zhang Xiaolong said: "I have been studying the rise of Quxin for a while. Their services are mainly about socializing strangers, from the beginning to the drifting bottle, people nearby to the nearest shake, with clear goals and divided groups who are willing to know strangers through social software and then become their first batch of users.

We cannot gain an advantage in attracting traffic because Quxin has mastered a large number of these users. If you want these users to come to our WeChat, unless you move them as a whole, it will be difficult for us to shake or people nearby to achieve a decisive victory."

"This is impossible." Ma Huateng shook his head and said. As an investor in domestic social software, he naturally knew how high the cost of letting users transfer social links was. This is also Teng Xun's moat.
Chapter completed!