"Why should we also develop a similar game? We can also learn Quxin's rankings and friends' resurrection function?" said a thin man with glasses. These people are all marketing professionals from Tencent. You can see at a glance that Quxin's "jump" can achieve current results. The main reason is the rankings and friends' consent to resurrection function.

"The rankings are OK, but similar games are not. Otherwise, wouldn't they just plagiarized directly?" Zhang Xiaolong hesitated for a moment, but refused.

Some senior executives may not care about reputation and integrity, and directly copy some classic games or software on the market, but Zhang Xiaolong is different. He positioned himself as a product manager, not a marketer. QQ email won the first place in the industry in his hands, but Zhang Xiaolong was not satisfied with this because QQ email was not invented by him, and the rise of QQ email, the big tree behind Teng Xun may be more effective than him.

As an enterprising man, he hopes to develop a new path that no one has ever developed.

This time, he keenly discovered a potential crisis for Teng Xun and put forward his own ideas. Although many people disagree, he still got the opportunity he wanted. Mr. Ma also supported him very much and made a social software specifically for the mobile Internet market - WeChat.

But just as he was about to show his skills, a software that was the same as his hazy version of the creative version appeared on the market. This software called Quxin is more advanced and more competitive, and some of the functions in it are simply a magical one for him.

When Quxin was first released, the group building function it carried by itself made the entire WeChat development team discuss for a long time. Everyone can build a group at will. This is very convenient and everyone recognizes it. However, after the group is built, everyone can invite strangers to join the group, which is incredible.

After a few days of discussion, Zhang Xiaolong realized that this method was correct. Because QQ does not have this function, if you want to develop social software under the current monopoly of Teng Xun, you can only choose things that QQ does not have, and don’t care whether the things are good or not...

The QQ group already exists and is one of the core components of QQ. Therefore, even if Teng Xun discovers the benefits of Quxin creating a group at will, it is impossible to change QQ. This is to find the weakness of QQ. As a large company with a huge system, Teng Xun cannot cut the fat on his body because there are too many people involved.

The people nearby launched by Quxin later made Zhang Xiaolong’s eyes lit up. He used his geographical location, and then used a special data algorithm, combined with the people who were closest to him, and this "jump" mini game, which further stimulated user stickiness and attracted new users through the rankings. Zhang Xiaolong had to admit that this competitor has a very far-sighted vision of mobile social networking.

The WeChat that Zhang Xiaolong wanted to launch was to rely on his own business methods and product innovation to gain the market. However, the emergence of Quxin's two functions, group building and searching nearby people, completely paused his thinking. No matter what, he could not think of any better ideas to promote his WeChat. He had to admit that if WeChat was launched, these two functions would have to be copied, otherwise, his side would have no advantage at all.

The function of "imitating" the competitor is already his limit. After all, the service function is not a plagiarism, but if the other party's game is "openly" copied, it will confirm the "plagiarism"!

The man with glasses wanted to say something, but at this moment another bald man said: "Although Quxin's success this time was based on jumping, the core was still the relationship chain formed by rankings and seeking the resurrection of friends. Even if we develop other games in the future, we just need to use these two functions. There is no need to imitate this jump."

"Yes, I will communicate with the game department to let them create similar upgraded mini games. This should not be a big problem." Zhang Xiaolong glanced at the bald man with great praise. As for a mini game, Teng Xun's game department is currently ranked in China, so it should not be difficult to develop such mini games.

The bald man continued: "Mr. Zhang, I think the biggest problem with our WeChat is how to carry out the first step of development, rather than considering how to compete with Quxin for the market."

"This is very good." Zhang Xiaolong took a sip of coffee to relieve the sleepiness caused by staying up late, and then said: "The first step in social software is the most difficult. Without old users, you can't keep new users, but if you can't keep new users, you can't have old users.

If it was half a year ago, I wouldn't be in a hurry and would just look for opportunities in the market slowly. But now there are MiTao and QuXin on the market. To be honest, I don't care about MiTao, but this QuXin, I heard that the number of registered people is close to one million, and the specific number of active people is estimated to be around 100,000. They have taken the first step, and the subsequent development will be rapidly superimposed. Now we have no chance to wait any longer. We must immediately cultivate a group of most basic users."

Zhang Xiaolong was also very worried about this, which was also the reason why he couldn't sleep well during this period. It was really an unsolvable problem.

"Perhaps, we can learn the development process of Quxin!" another haired woman suggested.

"I have considered the development process of Quxin, but it is difficult for us to do this. You know the current situation of WeChat, and the funds are not allowed." Zhang Xiaolong shook his head and rejected. He had also studied the development history of Quxin. Zhou Yujie used the slogan of making friends with strangers in the early days, allowing hundreds of college students to promote in major forums, post bars and even QQ groups, achieving the first step of fame.

The second is to use the recommendations of AppTrea and its own News APP to promote Quxin.

The third is the random group creation and the functions of nearby people, especially the latter, which are significantly more powerful than those of nearby people in QQ, and many people like it very much.

Zhang Xiaolong had already found out about these news, and it was not a big secret.

But it was difficult for Zhang Xiaolong to do this, mainly because of the cost issue. Tengxun is not short of money, but WeChat is currently just a test project, but there is no such fund to buy huge traffic, and even internal traffic is not enough, because many people inside Tengxun oppose making new social software.

"Quxin seems to have used very advanced data algorithms to match users. Our matching ability is indeed not as good as that, but we can invite real people." said the haired woman.

"Real person? Do you know that you are doing this, it's okay in the early stage, but how many people will be needed in the later stage?" Zhang Xiaolong asked with a frown.

"That's also something that will happen in the future, at least not something we need to consider now." The haired woman said: "As long as we can open up the market, there will be more group resources in the future, and there will naturally be other solutions in the future."
Chapter completed!