Chapter 087 Transformers (Part 2)
In addition to Tejiali, there is another large-scale company called Bandai. The most popular product sold in the RB toy market last year was the Mobile Suit Gundam model developed by Bandai.
That's right, it's the famous Gundam!
Most of RB's animation industry is adapted from comics. But Gundam happens to be an exception.
There is a small animation production company in Tokyo called Sunrise. Because it cannot afford enough funds to purchase the copyright of comic adaptation, it decided to develop its own original animation.
Due to lack of funds, Risheng Company found a partner to conduct joint planning. This partner is Bandai Company. The condition for his investment to participate in the planning was to take away the copyright of the peripheral derivatives of the Gundam project.
So after Gundam's cartoons became popular all over RB, Bandai Company made a big profit. Last year, Gundam's toy models sold in RB, which is the most typical case of cartoons driving the sales of peripheral toys.
As a professional in the toy industry, Ding Wushou cannot be unaware of such important news in the industry.
But everyone and every company have their own comfort zone. Kaida Group has always been OEM for foreign companies. Although this model has a thin profit, its advantage lies in stability and low risk.
Therefore, the Ding family naturally had no great intentions and stepped out of their original comfort zone to meet unpredictable risks and challenges.
If Ding Wushou had not known Zhou Yang early and witnessed him quickly becoming a sensible figure in the Hong Kong business world from an outsider who had just arrived in Hong Kong, he would not have agreed so readily to cooperate with Zhou Yang today.
Zhou Yang’s reputation is still very high now!
This is not only the gossip news that he appeared in Hong Kong newspapers before, and the triangular scandal between him and the Miss Hong Kong champion and runner-up were talked about by the general public, but Zhou Yang's name is also very famous in the upper-class Hong Kong circle.
The Xu family, Bao family and Li family, who have had close contact with Zhou Yang recently, are all wealthy families in Hong Kong. In addition, he has a very good relationship with the domestic SAR government and is backed by a world-renowned financial giant like Merrill Lynch. Therefore, in the eyes of others, Zhou Yang has now become a big Buddha that cannot be underestimated.
"Brother Wu Shou, my future focus will definitely be on Merrill Lynch Bank. I am lazy occasionally and stay away for a while, and my boss won't mind. But if I spend a lot of energy outside doing my own private work, it would be too ungrateful.
So after our new company was established, we can only rely on you to worry." Zhou Yang immediately started to throw the burden after Ding Wushou got involved.
"Ayang, let alone I still have a lot of things in Kaida Group, even if I really have free time, I will still be disgusted with how the new company should develop in the future?"
Ding Wushou saw Zhou Yang's expression of asking you all, and said with some amusement.
"Brother Wu Shou, don't be humble. You guys who are used to being bosses are not easy to build the framework of a small company. Before, Brother Jinggan only spent half a month to make Qionglou Real Estate look very well!" Zhou Yang immediately gave an example.
"Haha, you're waiting for me here! Xu Jinggan is an old real estate business, so he is naturally familiar with it. But I listen to your opinion, our company's focus will be on animation production, and I know nothing about this field," Ding Wushou shook his head and said.
"Gundam's success story is definitely the object that our Transformers project needs to learn. Therefore, when designing animation images, we must consider the issue of later toy production.
You must never have a beautiful image in the cartoon, but the cost is very high after having a ready-made toy model, which will seriously affect the later toy sales.
In addition to considering the production cost, the fun of the toy design itself is also very important. The Transformers toy I envisioned is to attract children with the practical functions of folding and deformation.
Therefore, the safest way is to design the Transformers toy model first, and then design the animation image to ensure that the two can reach a high degree of similarity. Only in this way can children develop the highest sense of substitution when they watch the cartoon and play with toys.
I don’t know whether the local toy design level in Hong Kong can achieve the kind of ‘deformation’ effect I want. If it really doesn’t work, we will go to RB to find an outsourcing design team.
According to the current exchange rate between the Japanese yen and Hong Kong dollars, we should be able to find a very excellent design team for spending 2.5 million Hong Kong dollars, or 100 million yen." Zhou Yang analyzed carefully.
"Didn't this spend too much? After all, we only have HK$5 million in total. After removing the funds for daily operations, the remaining funds for cartoon production may not be enough!" Ding Wushou said with a frown. He felt that Zhou Yang was a little radical.
"If you can find a suitable team in Hong Kong, it will be better, but the design requirements must not be reduced. If the toys are not novel enough in the future and lead to poor sales, then we will save this little money on the design fee, and we will undoubtedly lose the watermelon and pick up sesame seeds!" Zhou Yang said calmly.
His quotation was not just a random thing, but he sent someone to consult the toy design costs on RB.
Of course, these early expenses were not paid by Zhou Yang himself, but were cleverly counted in the market research costs of the asset management plan.
"Our Transformers is not a short, flat and fast project. I hope to be able to save the essence. In fact, the remaining millions of funds are not reserved for the production of Transformers cartoons.
I have also prepared another project that is less difficult to get started, but the plan has not been fully thought about, so let me keep it aside today." Zhou Yang continued.
As the saying goes, you should not have the intention to harm others, and you should be careful. Before even signing the contract, Zhou Yang readily revealed all his plans for Transformers to Ding Wushou without reservation, which seemed a little careless.
But after he first saw the Dai cloning series robots, he already realized that his so-called "transformation" creativity was actually not something new.
From the products of Tejiali Company, he could already see some shadow of Transformers. This made Zhou Yang feel very stressed. He didn't know whether his plan to intercept Hasbro in advance could achieve the success he deserved.
Will Hasbro continue to launch its own Transformers in the future according to its original trajectory? If that happens, the IP of the transformer robot will lose its uniqueness and its value may be greatly reduced.
It is these huge uncertainties that make the Transformers not so important in Zhou Yang's eyes. What he really hopes for is a pig named Peppa.
Chapter completed!