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Chapter 1243 The promotion of Berkeley

No matter what this person exchanges for, we can contact him first according to the address and contact information he left behind. On the one hand, we can confirm that his identity is himself, and on the other hand, we can also take this opportunity to promote this matter.

This is the idea proposed by Zhou Ming at an emergency meeting of Soubao when the first player to meet the redemption standards appeared in the farm game.

Zhou Ming's idea was also approved by Zhang Yun, and he also thought it was a memorable moment. They took this opportunity to promote him, which could also inspire the enthusiasm of other players and let them understand that the farm rewards can really be fulfilled. They would be more willing to devote their energy to playing the game, and in order to invite the rewards, they would also attract their relatives and friends to play more.

In addition to Zhang Yun, other treasure searchers have also expressed their opinions. They believe that not only should we contact this number one player, but we should also give him a special reward so that we can have better publicity effects.

People with a little vision only see the situation of Sobao meetings, and everyone in the company is very energetic to express their opinions, and they are actively considering the company, rather than simply working to earn money. The boss is also willing to accept the opinions of employees. If you have any questions, you can get them to the meeting for discussion as soon as possible. You can see that the company will definitely become a climate.

After some discussion and summarizing everyone's opinions, Zhou Ming finally agreed to use this number one player to promote it.

The incident later was basically nothing unexpected. The number one player applied to Soubao for specialties. According to the contact information he left behind, Zhang Yun personally called him. On the one hand, he confirmed that the contact information was correct, and on the other hand, he also expressed his gratitude to Soubao and said that he would give him a greater number one reward. Of course, in addition to this, Zhang Yun politely hoped to provide him with a simple visit.

According to Zhang Yun's investigation, the number one player is a student, and he accepted Zhang Yun's interview invitation very happily.

In the end, Sobao's public relations staff personally brought the exchanged goods and rewards from the number one player to his house, and conducted a brief photo interview with him. Not only did he announce it on the entire server, but more importantly, he also spread the news to TV. This made the people who were already somewhat doubtful that Sobao would really win the rewards suddenly understand that they were serious.

On the second day of the press release about the rewards of the number one player, the popularity of the farm's game increased sharply more than doubled.

This undoubtedly made Zhang Yun ecstatic because the farm's account and Sobao are interconnected, so the increase in game popularity also means the increase in Sobao users.

Of course, Zhang Yun also understands that not everyone is willing to spend money like the number one player. Therefore, Zhang Yun also reiterated that the redemption rewards for farm games are not only those for free. If you can't wait, you can also choose to redeem coupons and purchase corresponding products at Sobao Mall at a discount. Or for the convenience of everyone, you can also use game coupons in the game for discount purchases, which is the same.

As the news was announced, Zhang Yun quickly received feedback, so he quickly reported to Zhou Ming.

"Mr. Zhou Ming is so incredible!" Zhang Yun was very surprised. "After we reiterated the news of the coupon, we could actually receive tens of thousands of orders!"

Zhou Ming was not surprised by this result, because Zhou Ming knew that although the majority of the game's free party was involved, as long as there were some people who were willing to spend money, it would be enough, let alone be able to afford electricity in this era.

Those who are brains are all people with avant-garde thoughts who have a few dollars in their pockets.

"Maybe some people satisfy their vanity, who knows? In short, why not a product with obvious discounts?"

Zhou Ming answered casually, and he continued to ask: "What about the supply here in Jingchu? With the current situation, we must let more products be launched as soon as possible to enrich our products. Only by constantly updating can we maintain popularity."

There is no doubt that Zhou Ming is not satisfied with the status quo. Zhou Ming still wants to continue to expand the scale and introduce more types of goods.

Zhang Yun told Zhou Ming that at present, all specialty products in Jingchu Province are preparing to go online step by step. Some people from other provinces even saw the business opportunities of the game and took the initiative to call us and said that they hope to cooperate with Sobao.

Zhou Ming thought about this situation and said: "As long as Sobao has done the corresponding quality supervision, it will be fine. As for the game push to bind, a certain threshold needs to be set."

This is also a must. After all, Sobao's company is not big now, and there are not so many resources to sample and test every product you want to go online. In addition, the constraints on logistics channels and the original game promotion was just a cooperation with the Jingchu Provincial Government. These reasons are destined to not be too many products that are accepted.

Zhang Yun expressed his understanding, and he would do this level well.

Just as the layout of Sobao was being arranged step by step, Morgan's farm game on the other side also broke into the land of China.

In fact, what Zhou Ming didn't know was that Morgan's farm games entered China far longer than they got the registration number from the General Administration. On the day when the farm games were blooming in the United States, Piero had already instructed Berkeley to secretly use the game to enter China for operation.

He is just taking the abacus of filing and operating while operating. Now, the supervision in many aspects of China is seriously lagging behind, let alone emerging industries like the Internet. Even in the United States, there are many "black household" games that "illegal operation" -- let alone in China.

It is precisely this reason that gives Berkeley the opportunity to operate on two-line lines. It can even be said that their farm game registration number can be downloaded so quickly, which has a lot to do with their game actually being operated.

Berkeley was so eager to enter the Chinese market, without preliminary research, and even without a clear promotion plan. Fortunately, with Piero's support, Berkeley immediately found outdoor media from all over the country to promote farm games.

This is a very traditional and direct promotion method, but it has no effect. After all, China is far less than the world's largest in informatization level in the United States, and the popularity of computers is not high. Therefore, the audience of such outdoor advertising does not necessarily have computers.

Watching the days passed, and there were only a few hundred users of Berkeley’s farm games, this made Berkeley’s president feel very frustrated and even panic.

Although before he came to China, Piero told him not to be afraid of spending money. As long as the game can be promoted, he would spend as much money as possible, but the president of Berkeley dared not take Piero's money like this. Especially now, this kind of outdoor advertisement for seizing the line can be said that the high cost of spending every day makes him feel uncomfortable. He dared not to spend so much money, but the game has not been promoted yet. What will he bear with Piero?

Like anger.

In panic, the president racked his brains to think of many ways, but the number of game users was still only a thousand people until this day.

This is more than a week after Berkeley's farm game entered the Chinese market. The president has felt a little desperate about promoting the game. Even in his routine report with Piero yesterday, he could already feel the boss's suppressed anger.

The president was very desperate, but it seemed that the goddess of luck favored him. When he was helpless, his assistant accidentally discovered it on a forum and gave him a chance.

"Boss, look here, they seem to be discussing about farm games." His assistant opened the forum website and pointed it out to him. It turned out that several netizens were discussing farm games.

Netizen a: Do you know? This farm game is the most popular game in the United States now. I heard that it has entered the country now. Have you played it?

Netizen b: Could it be that farm you are talking about? Is there anything fun about that watering game?

Netizen c: You don’t understand this, right? That’s just a pirated version. What good games can these people in China make? The truly fun games still have to be viewed in the United States. Just look at hundreds of thousands of Americans who like to play.

Netizen d: That’s right! The information in the United States is so developed, they think good things must be good!

...

The President looked at the information on the forum and felt a little confused. He didn't understand what they were talking about, what watering games and what genuine pirated versions were.

It was not until his assistant explained to him that he realized that Sobao had already launched the farm game in China.

"If this is the case, they don't seem to be optimistic about this game." The president said in embarrassment.

His assistant told him that it was not necessarily the case: "President, you may not understand the situation here. People here look down on their own country's things, but if you say this is an American game, they will feel very powerful, even if they are the same thing."

After an explanation from his assistant, the president realized: "It seems that we have been getting the wrong direction and we shouldn't do any bullshit outdoor advertising anymore. We should promote it online from the very beginning, especially these forums. We are obviously engaged in the Internet, so why did we even forget this?"

The president then immediately held a company meeting, immediately stopped the placement of outdoor advertisements, and concentrated resources to promote them through online forums.

I have to say that this president still has two tricks and can see through the situation at once. It is obvious that due to the insufficient development level of China, the distribution of netizens is too scattered. Traditional advertising is not only expensive, but also difficult to achieve corresponding results. On the contrary, it is better to promote it online directly and directly promote it to netizens. This not only costs low, but also achieves the best results.

He divided the promotion into two aspects: the first is that he asked employees to pretend that netizens posted online. If they didn’t know how to hire Chinese people to post online, they would praise their game that came from the United States to "study abroad".

On the other hand, he also decided to contact the operators of the forum to help them advertise.
Chapter completed!
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