Chapter 610: Two percent
On Tuesday, September 10, the entire coastal area was shrouded under a gray sky. The wind and rain were storms outside the house, and the raindrops as big as beans hit the windows, as if countless evil ghosts were knocking on the windows outside.
In the corridor of Donghai TV, someone walked quickly, just like a drum beat that matched the heavy rain outside the house.
Deputy Director Li Maoyu was happy with a document in his hand, as if he had won a five million prize. He hurried to the door of the Director's office, calmed down his excitement a little, and then gently knocked on the door of the Director's office.
"Leader, good news, the ratings of our station just came out, and the ratings of the program that sings the female voice are very bad!"
As soon as he entered the door, Li Maoyu couldn't wait to report the good news to Director Huang Xiangsheng immediately stood up, but he still couldn't believe it and confirmed it again. He didn't breathe a sigh of relief until Li Maoyu told him again with certainty.
For Huang Xiangsheng, what he feared most was that Liu Renpu saved his land with a phenomenon-level program and had the capital to continue to fight against him. Although he was not optimistic about the female voice of the duet, what if?
After all, on the day of the competition, Huang Xiangsheng secretly found someone to go to the scene. The crowded scene made Huang Xiangsheng doubt his previous judgment. In addition, on Sunday night, Huang Xiangsheng also secretly watched the show. Even though he had a great prejudice against Liu Renpu, it is undeniable that Liu Renpu is still very skilled. At least the editing of this show is very good.
It is precisely for these reasons that Huang Xiangsheng spent the day in a hurry. He even thought of a solution with good ratings, but now that the real ratings are coming out, he is almost laughing.
"Notify the whole Taiwan to hold a meeting right away." Huang Xiangsheng waved his hand and issued an order. He was full of confidence, seeing what Liu Renpu had to say now.
As the office director notified the meeting, after about an hour, all the senior executives of the TV station arrived at the conference room.
Here, Director Huang Xiangsheng first said, "I want to inform you about a message today. The ratings of programs on various channels have just come out last week. I hope everyone will listen carefully."
When Liu Renpu heard this, his heart suddenly skipped a beat and had a very bad premonition.
Huang Xiangsheng then handed the documents to the office director and asked him to inform him one by one. There was no problem in front of him until he finally read the "Singing Female Voice" program, but the office director suddenly stopped.
Everyone was confused, and Huang Xiangsheng looked at Liu Renpu with a smile and asked, "Comrade Liu Renpu, if I remember correctly, the program of singing female voice was carefully created by you, right? Then what kind of ratings do you think he should get?"
Liu Renpu shook his head and said he didn't know. Huang Xiangsheng continued, "Not 2% of it, this is already a very bad rating. I think even if I play a TV series in this time period, it is higher than this. Just like the Liu Luoguo last night, the ratings exceeded 8%.
Liu Renpu was cursing in his heart. It was late at night at 11 o'clock. It was already very good to have two percentage points in this period of time. I'm afraid that it would not exceed one percent of his variety show in this period of time, let alone "sing female voices" without any promotion.
As for Liu Luoguo? Is there such a comparison? Who doesn’t
I know that Liu Luoguo is a TV series that has become popular across the country recently. When it was first broadcast, the highest ratings were approaching 20 percentage points. Although the popularity of the replay has dropped, there are still many viewers who have made two or three shots!
But no matter how indignant Liu Renpu was, he had no choice. After all, the ratings were here, and these things were also what he had expected before.
Seeing Liu Renpuna defeating the rooster, Huang Xiangsheng and Li Maoyu were both very happy. This was the effect they wanted.
But they would not let Liu Renpu go lightly. Huang Xiangsheng was still worried about face, but Li Maoyu started to mock him, "Editor Liu, it seems that you are not suitable for talent shows. The previous Karaoke competition was like this, and the current female singing is still like this. I heard that for this show, you edited it for three days and three nights, but this is the case? It seems that you have finished your life!"
Li Maoyu's words were very critical and heartbreaking. Liu Renpu gritted his teeth. He was very angry but had no choice.
Seeing that Li Maoyu was getting more and more excessive, Huang Xiangsheng stood up and stopped pretending, "Comrade Li Maoyu, you see that Comrade Liu Renpu is already in pain and blames himself. It's better to be united."
Huang Xiangsheng then said to Liu Renpu, "You also know that in order to launch satellite TV, the Taiwan is optimizing resource allocation for the sake of satellite TV's plan. Some programs that do not meet the standards should be given up. "
How could Liu Renpu not understand what Huang Xiangsheng meant? But what else could he do now?
After the meeting, Liu Renpu immediately left the TV station to find Zhou Ming and told Zhou Ming all about it.
When they heard this news, both Zhou Ming and Su Han, Yu Shengrong and Li Qingyuan were shocked.
"This is impossible! The show was so popular that day, and there were no seats in line. How could it be that the ratings were only a little bit? This ratings were too passive, right?" Li Qingyuan immediately expressed his unacceptance.
Su Han expressed her thoughts, "There should be no problem with the ratings. After all, the data is not subjective enough. If you make trouble on the data, it will be easy for those who are interested to find it. If they weren't crazy, they wouldn't have done this."
Liu Renpu nodded with a wry smile, and he also agreed with Su Han's opinion, "I have checked it, the data is fine."
"Actually, it is reasonable to think about this situation carefully. After all, our time is really too tight. Many aspects of the program are not enough to improve, and there is no time to invite some distinctive folk singers to participate in the competition."
Su Han analyzed it little by little and said, "In addition, the promotion and broadcast time are also a big problem. The program itself does not broadcast any advertisements. In addition, the broadcast time is at 11 o'clock on Sunday night. Most viewers have to go to work and school the next day. So without knowing a program, they will certainly not stay on the TV until so late."
Listening to Su Han's analysis of the reasons made Yu Shengrong, Li Qingyuan, Liu Renpu and others very desperate. They couldn't imagine these reasons, but these reasons could not change them.
"So will we give up on the program that is not easy for us to create?" Liu Renpu asked.
In fact, Liu Renpu's words were also what others wanted to ask, yes! Are they going to give up now? They finally created such a program, and this program is obviously very promising, so they invited three major port cities for this.
Superstar, it’s too unwilling to give up like this.
But if you don’t give up... it will be less than two percentage points in ratings, so how can you keep it?
After thinking about it, Yu Shengrong and Liu Renpu and others became more and more pessimistic. In the end, they all looked at Zhou Ming, hoping that Zhou Ming would come up with a good idea.
"Actually, I don't think it's too pessimistic, right?"
Zhou Ming did not disappoint them, and said to them, "After all, the mass base of singing female voices is very good. I think it's only a matter of time for him to become popular as long as we don't have any problems with our operation. In fact, it was broadcast on the first day, not only did there be no publicity in advance, but the broadcast time was still at 11 o'clock on Sunday night. If it became a big hit all of a sudden, then there would be a problem."
What Zhou Ming said is Yu Shengrong and Liu Renpu, but the question is how to reverse the current situation.
"You always want to reverse the current situation, but in fact the situation does not need to be reversed." Zhou Ming said, "Do you still remember the newspaper yesterday? All the entertainment news is covering the news of singing the female voice, and they are reporting on the Chaina group."
Regarding Zhou Ming's words, whether Yu Shengrong, Li Qingyuan or Liu Renpu, their faces were full of doubts, and they had no idea what Zhou Ming was going to say.
Zhou Ming also satisfied them and said directly, "My idea is very simple, just use news to bring out the program!"
Zhou Ming then told them his own ideas, how to explore interesting stories about the show if news was released.
In fact, such a method is called creating hot spots in the words of later generations, artificially creating a series of news, and then using these news to focus everyone's attention on hot spots.
However, most of the hot spots in later generations were bought for money or deliberately created by posing for photos. But now "singing female voices" itself is a hot spot, and everything does not need to be edited out. Whether it is the "on-site fight" of three Hong Kong superstars, the deeds of the Chaina group, and the very personality of the rock girl, they are all very good at making the audience feel like they are.
"Now we can focus on starting from the three aspects of the personality girl and Chaina combination and the three Hong Kong superstars, and arrange exclusive interviews with them separately, and find ways to spread their affairs out."
Zhou Ming then said, "Rock girls should emphasize the current liberation of girls and the fashion trends of young people; the Chaina combination can be discussed separately, among which Jinchai's touching deeds would rather fall on the stage than realize the persistence of dreams. Nana's courage to act and her straightforward and refreshing personality was favored by the judges."
Zhou Ming then said, "There are also the most important relationship between the three judges on the stage. Why do they quarrel on the spot? It's just that the contestants have different judgments, but they still involve others. After all, due to the accidental arrest of the entertainment tycoon in the Hong Kong City entertainment industry, the entire Hong Kong City entertainment industry has been reshuffled. Are these Hong Kong City superstars also competing with each other? They can all imagine as much as possible."
After listening to Zhou Ming's words, Yu Shengrong and Liu Renpu were both stunned.
If they hadn't all known Zhou Ming, they would have thought that Zhou Ming was from a gossip magazine. This public opinion was built so well. These things are the favorites of the people who are watching melons.
Chapter completed!