Chapter 608 Watching the program from a commercial perspective
Liu Renpu is worthy of being the most outstanding producer of Donghai TV. After Zhou Ming's guidance, he suddenly realized that he had gone the wrong way in the past. He only thought that talent shows were about looking for good singers and those with strong strength, but he forgot that so-called talent shows, he was essentially just a variety show.
So since it is a variety show, the strength of the contestants is not the only element that needs to be considered. The key is how to catch the audience's attention and prevent the audience from changing the channels.
After figuring this out, Liu Renpu, who was originally very resistant to Zhou Ming's supervision work, suddenly felt very glad that Zhou Ming was here, or it was fortunate that Zhou Ming was here. If he continued according to Liu Renpu's own ideas, this show would probably follow the footsteps of the last family karaoke competition again.
After leaving Zhou Ming, Liu Renpu immediately adjusted the program and began to focus on exploring the contestants' personalities and deepening the interaction between judges and some contestants.
With Liu Renpu's adjustment, the situation where the contestants who were originally cold singing the comments of the judges suddenly became active.
Su Han lay down at the window and looked down with a pair of wonderful eyes, marveling: "Zhou Ming, I didn't expect that business thinking can actually do a show! I used to think that if I weren't a person who specialized in media, I wouldn't understand it at all!"
Zhou Ming smiled and told her: "That's the truth! You want me to go down to dispatch, command and adjust the camera position, or arrange the color on site, etc. I definitely don't understand this. I still need professionals from the TV station, but if it is just planning the program plan and providing ideas, we are still good at this."
"We just need to regard the program as a product. Then the next thing we need to do is to capture the characteristics of the product for the audience to see." Zhou Ming continued, "Put it in mind, we are also audiences. I don't understand what artistic you want to tell me. For me, I care more about whether the content elements of the program are rich enough and whether there is any interesting thing."
"It's just that the program elements can't come. We need to have some understanding of the current pop culture."
Zhou Ming then mentioned two points: "Sympathy with the weak and the liberation of independent thoughts is the current cultural characteristics. Needless to say, sympathy with the weak is very useful at any time. Xiaohan, think about it, a little girl who has just undergone surgery and would rather risk her life to come to participate in a competition or meet a celebrity idol can be touching."
"And Nana, her character is liberating enough, because if an ordinary person encounters her situation, he will definitely be afraid of retreating, but she dares to face the difficulties and argue for a friend and a big star he just met. Her courage is very eye-catching."
Zhou Ming finally concluded: "So just two people, they represent some groups very well, the courage and actions used to fight against fate, and they are also very inspiring."
Zhou Ming said and smiled bitterly: "To be honest, if I want me to be them and if I am seriously ill now, I may not dare to do that when I stand in Nana's position."
Su Han blinked across the street: "But in fact, Zhou Ming, you do better than them!"
Zhou Ming shook his head. No one knew him better than himself. If he hadn't been reborn this time, he might not have seen many truths, or he was actually over fifty or sixty years old. If he couldn't even see through these truths, it would be really helpless.
Su Han did not engage in this issue more. She held her cheeks with her hands: "Zhou Ming, I think your words just now inspired me. You said that since the concept of doing media is the same as business, why can't we do media by ourselves? Relying on others is not a long-term solution after all."
Su Han's words made Zhou Ming's eyes lit up, but it was reasonable.
The moment I saw Su Han relying on his own ideas without relying on others, this is rare, because most people are afraid of difficulties and have simple ideas that it is better to buy or rent than to buy. Now that we have a cooperative TV station, why do we have to work hard to do the media by ourselves?
Indeed, from a business perspective, this can save costs to the greatest extent and is also the choice of most people.
This choice cannot be said to be wrong, but some things have and don’t have them are two completely different concepts. Small entrepreneurs and big entrepreneurs have no vision on the same plane from the beginning. For big entrepreneurs, if there is nothing, they will always be in a state of passive choice, which will fall into a bottleneck when the company develops to a certain extent.
This is true. Generally, entrepreneurs with vision will lay all the foundations step by step from the beginning, rather than simply relying on others to enrich themselves.
You should know that others' belong to others. If someone else is unhappy one day, he will have no place to cry.
A young girl like Su Han has such a vision, and she is at the time when the Doll Laughing Group is booming. This is enough to show her ability.
As for reason, this kind of self-reliance on one's own nature and temper is Su Han's usual personality.
Zhou Ming clearly remembers that before Su Han opened a small restaurant in the factory, she could just hire someone directly, but she insisted on learning to cook. What happened later proved that her persistence was right. Due to the entanglement of the factory security department, the chef invited ran away. If Su Han hadn't learned to cook by herself, the restaurant would have to close down.
Since then, Su Han's persistence has been until now.
Obviously, if it weren't for Su Han's personality, she wouldn't be able to subdue people like Li Qingyuan. She would have been undermined or broken up by others, instead of becoming the real-life doll laughing queen.
"If you think Zhou Ming is not good, then forget it. Anyway, I just had a sudden idea." Su Han said suddenly.
Zhou Ming smiled bitterly, but the queen of the doll laughing drink and food empire was a little bit, she was too accommodating herself! She could even reach the point of obedience, just like now, seeing that she had not made any noise and thought she was not happy, she could give up her ideas immediately.
Zhou Ming reached out and rubbed her little head: "Your idea is very good, why should you give up?"
Su Han giggled and rubbed Zhou Ming like a kitten. Zhou Ming then said to her: "You can plan now, but it's still too early to do it if it really happens, right?"
Su Han nodded and said, "Yes, the media industry has not officially opened up yet, but we can conduct a simple pilot program from magazines first. However, I can feel that the country has the intention of gradually relaxing public opinion control when attending a meeting in the Great Hall. I think this is an opportunity, at least we can try the waters first."
Zhou Ming scratched his head with a smile: "I forgot that Xiaohan, you are still the youngest representative."
Then Zhou Ming changed his mind: "The youngest and most beautiful comrade, let's go back and get sleepy together?"
Su Han gave Zhou Ming a angrily glance, which was playful and cute. But then, she nodded shyly again, charming and beautiful.
...
Zhou Ming and the youngest and most beautiful representative comrades are in the ***, while Liu Renpu is rushing to adjust the direction of the program and is actively discovering suitable programs from all contestants.
However, success and failure are superstars. Originally, this time, Zhang Rong, Fang Mei and Liu Minghua were invited to be judges to use the star effect to drive the ratings, but it was precisely because the three superstars were in charge that almost all of the fans who came to participate in the competition were their fanatical fans.
It’s not that all the fans of the stars can’t sing, but most of them are mediocre. Occasionally, a few of them have good singing skills, but their expression is average. Simply put, it’s like listening to singers singing in a bar. You can feel that they sing well, but they don’t continue to understand their desires.
In fact, this is normal. After all, if everyone is like Nana and Jinchai, they are either impulsive or have touching stories, then these things will become mediocre and no longer need them.
Finally, after four o'clock in the afternoon, Liu Renpu's eyes lit up after a girl with yellow hair dyed in bell-bottomed pants. She knew that this was what she was waiting for.
This time, Zhou Ming didn't even need to issue instructions, so Liu Renpu first made the three stars attack.
Liu Minghua directly accused the girl of not having a normal look in her dress, but Fang Mei quickly retorted, saying that this is what the girl should look like. She said that this is the girl's personality, and that she was her own attitude of pursuing cháo style, and she was very supportive. But Liu Minghua still objected. He said that his personality was still beautiful rather than sensational, and Fang Mei directly said that he was an old antique.
The quarrel between the two stars was a sweet potato for the audience. Even the fans of Andy Lau and Sister Mei had to slap them, and in the end Zhang Rong had to come out to save the scene.
Zhang Rong directly avoided the focus of their argument and started from the girl's singing skills and analyzed it little by little.
Finally, with Fang Mei's insistence, Liu Minghua compromised, and the girl was promoted. Fang Mei's fans at the scene were so excited that they all wanted to firecrackers. [m.]
However, these fans did not know that this scene was actually carried out under the control of Zhou Ming and Liu Renpu.
The first day of the competition ended like this. The audience watched the judges argue several times, and they enjoyed eating melons. Zhou Ming also saw several contestants who were more suitable for the performance of the program, but for Liu Renpu, the suffering had just begun.
After all, this show is not live broadcast, but recorded broadcast, which means that when he returns to the competition today, he still needs to edit and cut off unnecessary parts. In addition, some post-production will be carried out.
This took Liu Renpu's life. You must know that today was a full ten hours of shooting! It was filmed at the same time by several cameras, and the materials themselves were terrible. It was a huge problem to pick out the materials you needed in one camera. This is not like movies and board records, let alone cooperating with other cameras. There is no way to take advantage of it, so you can only compare and cut them over and over again.
Liu Renpu didn't dare to hand over the belt to the others in the Taiwan area to do it, so he could only do it himself, which made him want to die.
Chapter completed!