Chapter Five Hundred and Eighth Good Ads Bad Ads
Shi Fugui wants to revenge on the damn Zhou Ming and Huanyu Company!
That's right, he just counted all his bad luck today on Zhou Ming, believing that if Zhou Ming hadn't refused his advertising plan for Huanyu Company, he wouldn't have been unlucky, and what would have happened next, so everything was caused by Zhou Ming!
He just thought about it, but he also understood that this thing was impossible for him to do so alone. Although he had always fantasized about being an advertising tycoon in the mainland, after yesterday even a driver dared to press him to the ground and beat him, he also understood that he was still nothing. Those people gave him face and called him teacher, and if he didn't give face, a small minion could bully him casually.
However, Shi Fugui quickly received a call, and a media industry association wanted to ask him to give a lecture.
As an "advertising tycoon", this is just a very common thing. After all, he is famous and it is normal for someone to invite a lecture. But now Shi Fugui sounds like God gave him an opportunity to retaliate against Zhou Ming and Huanyu Company!
Damn Zhou Ming, you dare to treat me like that, and I will let you know the consequences of bullying me Steve!
Shi Fugui shouted and swore in his heart, and then he immediately set out to the hotel. The organizer rented the hotel's multimedia conference room. When he arrived here, the association had not come yet, and he said that he would come first to prepare.
In fact, Shi Fugui is not just coming first, he even asked for the lecture time today. For him, he couldn't stand the lecture for a week or even half a month. If he had a grudge, he had to avenge him on the spot. What should he stay for so long? Do he relax?
It was three o'clock in the afternoon and the lecture officially began. Shi Fugui walked into the multimedia conference room amid the applause of thousands of people.
"Hello everyone, my name is Steve. I am an advertising master, so you can call me Teacher Shi."
Shi Fugui began with a humorous start: "The topic I want to talk to you today is advertising art. I believe that I don't need to say much about advertising. Everyone must know that it is a means of publicity for industrial and commercial enterprises to promote their own products or provide services, and to disseminate product or service information to consumers or users through advertising media through advertising media."
Shi Fugui suddenly changed his mind as he spoke: "But please remember that advertising is not just advertising, there are two other words behind him, that is art!"
"What is art? Please take out your own paper and pen to write it out. That is, you must have beautiful pictures that give people enjoyment or touching, or bring people some deep thought, which can be called art. And in my opinion, compared to simple advertising, if there is no artistic leadership, then advertising will lose its original value!"
"Of course, in order to give everyone a deeper understanding, I have brought you two excellent examples."
Shi Fugui raised a finger first: "First of all, the first one was an advertisement I encountered while on a business trip in another place not long ago. The advertisement had no content, just just a random actor, and then repeatedly emphasized the name of his company in the advertisement."
Shi Fugui then took out a CD that had been prepared long ago: "Let's look at the second one. This is the advertisement I took for Xingke Group before. You can compare it."
As Shi Fugui said that, he handed the advertisement to the staff on site and asked him to play it. It soon appeared on the big screen of the multimedia.
Shi Fugui's advertisement appeared.
The overall time of this advertisement is only three minutes, which is not long. When the advertisement was finished, the warmest applause immediately echoed, and everyone immediately started talking about Shi Fugui's advertisement.
"It's worthy of being the work of Teacher Steve! You see, this advertisement is so artistic! It perfectly shows the whole process of a newborn life born from the mother's belly. It's beautiful, and how is such a shot handled? It can be displayed like this? And I think this is not a simple animation production, it's very similar to 3D animation production technology!"
"3d animation production technology? I know that it is the most advanced film and television technology in the United States, and it is highly confidential. Didn't I expect that Teacher Steve has already applied it to advertising? It is really a romantic figure at the forefront of media fashion, but then again, I'm afraid that only Teacher Steve has this ability and truly uses this advanced technology."
"The actor is also amazing. I know that actor. He is a very famous movie star in Hong Kong City and has also starred in Hollywood movies. It is also amazing to invite such people to participate..."
Shi Fugui smiled proudly. This was the result he wanted to see, but of course this place alone was not enough.
So Shi Fugui added another fire: "So you might as well compare the differences between the two advertisements I just now."
As he said this, the following people were immediately brought up a rhythm and discussed it with great interest.
"It goes without saying that of course, Teacher Shi's advertisement is even more awesome! I repeatedly say my name, please allow me to laugh for a while. How stupid is this kind of advertisement that I can only think of? What is the difference between this and the migrant workers who hold signs on the roadside and other work? I think that kind of garbage has no qualifications to compare with Teacher Shi's advertisements at all, which is an insult to Teacher Shi's works!"
"Is this an advertisement for a labor company? Because it needs to be displayed to migrant workers with no educational level, it is necessary to make it like this?"
"These two advertisements perfectly interpret what the difference is. Teacher Shi, this is a perfect work of art, and there are all stinky fish and rotten shrimps over there..."
After hearing what Shi Fugui said below, the smile on his face became brighter and his heart became more proud.
What about Zhou Minghuanyu Company? They are only worthy of being the negative textbook in their lectures!
I just want to publicly whip them! Let everyone see the rags they photographed, and it is best to make them a joke through the advertising media circle!
This is Shi Fugui's revenge!
Now seeing that things are going very smoothly, the reactions of these people attending the lecture today are what they want most. When today's lecture is over, these people will go back and tell others what they are today. If they pass on word of mouth, not only will the advertisement be ruined, but the reputation of Zhou Ming will be ruined and his purpose will be achieved.
The more Shi Fugui thought about it, the happier he became. Everything was in his plan. He wanted to teach the young man well through this matter. Advertising tycoons like himself could not offend anyway!
Shi Fugui thought it was so good, but then the door of the multimedia conference room was suddenly opened. A secretary hurried in and whispered to the president. The president then got up and said to everyone: "Stop it. Just now, we received an advertising disc from Binhai. I hope our association comrades
We can help promote, let’s take a look together now.”
It was normal for any emergencies to occur in the lecture. After all, in such an association, these people are all bigwigs in the advertising and media industries in Nanjiang. There are some emergencies in their daily lives. It is normal for them to go on stage to speak temporarily. Shi Fugui has encountered such a situation before.
That's right, Shi Fugui didn't care at first, just a little unhappy, but then he widened his eyes.
What? An advertising disc delivered urgently from Binhai?
These keywords gave Shi Fugui a very bad premonition. He wanted the president not to interfere in his lectures, but he didn't know how to speak at all, so he finally let the president release the disc.
"What is Universal Company...What is Universal Company..."
When these few sentences in the advertisement were asked, Shi Fugui immediately became gritted because this was Zhou Ming's advertisement.
Didn’t expect Zhou Ming, you guy, to be so terrified? Let me tell you, I won’t admit defeat so easily!
Shi Fugui shouted in his heart, but he was about to speak next, but the audience actively discussed it, but he almost vomited blood.
"This ad is so amazing! I never thought that the ad can do this? You can ask questions."
"Maybe it sounds like the way to ask a question repeatedly is silly, but in fact it is a good brainwashing of potential customers, because after reading this advertisement, we won't remember anything else, but we will only remember the four words "Huanyu Company". As long as we do this, it will be amazing!"
"This is definitely done by the advertising master. After all, only those people understand the true meaning of advertising. The so-called commercial advertising is to leave an impression on customers in the shortest time!"
"I think the most important thing is that this advertisement is easy to understand. Although Teacher Shi's advertisement was beautiful just now, after reading the entire advertisement, he didn't know what his advertisement was about. Unlike this advertisement, everyone knows that it is Huanyu Company, and some people even want to verify Huanyu Company after reading the advertisement, which achieves their marketing goals."
"There is also the budget issue. Steve's advertisement is good, but the 3D animation is too expensive. It is obvious that the advertisement costs less. It seems that Steve still has a gap."
"Why do I feel that the example that Teacher Shi just gave is this advertisement? This advertisement is so good. Does he still look down on such advertisements?"
These words reached Shi Fugui's ears, making him want to take out a machete and slash the big pig's hooves in front of him!
But he couldn't do this. On the contrary, he had to give an explanation immediately. The president tilted his head and looked at Shi Fugui, wanting to wait for his statement.
So Shi Fugui made up his mind and said, "That's right! The example I just gave is this advertisement. What I want you to say is that this advertisement is very excellent and the planning of this advertisement is very excellent. He decided to be the top in the country and even in the world, so he can come up with such a direct and targeted advertisement!"
Shi Fugui said loudly, but his heart was bleeding, and he was so depressed that he was so depressed: What's going on? He obviously wanted to criticize Zhou Ming and his advertisement, but why did he even praise him in the end?
Shi Fugui was helpless. After all, the following people liked this advertisement so much. If he criticized it randomly, wouldn’t it be the previous turnaround again? So he had to choose to support Zhou Ming.
:.:
Chapter completed!