Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 461 Beluko ??Phenomenon

In the backstage of Lima Courtyard, Zhou Ming looked at the countless surprised expressions in the audience and breathed a sigh of relief, because judging from these expressions, today's press conference was obviously very successful.m.

Originally, in Zhou Ming's plan, he hoped that today's press conference would create a very amazing atmosphere for Beluco. After all, no matter how Beluco defeated Chryler before, the popularity of the pyramid scheme model forced Louis Group and Chanel to take the initiative to cooperate with them, but these are some secrets that only people in the industry know. For ordinary people, they still only recognize brands such as LV, Givenchy and Chanel.

As for the current pyramid scheme sales, as Chanel and the others criticized before, there is indeed a problem of insufficient efficiency and insufficient stamina.

In addition, even if it is a pyramid scheme, a well-known brand will be more competitive than a miscellaneous brand I have never heard of. For example, Amway, although it has become a joke, it is still acceptable to say that Amway's things are still better than those three-no products.

How to create brand exposure is also a science, because after all, Beluco is just a small company that has just stepped out of the brink of bankruptcy. It is impossible for big companies like Louis Group and Chanel to spend a lot of advertising on TV and outdoors. All he has to do is rely on small or even zero costs to promote as much as possible. In the end, Zhou Mingsi thought about it and could only use this press conference.

It is precisely for this reason that Zhou Ming invited Chanel and Louis and the others to bring them to the public with the goal of attracting attention.

They must have refused this, but Xiaozhi, who could not withstand Zhou Ming's emotions and reasoned, analyzed the interests. Of course, it was actually all kinds of coercion and inducement, and finally invited them to attend this press conference to highlight the Beluko ​​Company with their fame.

Zhou Ming thought so, but he was always a little nervous before the beginning, but the final result was obviously better than he expected.

After this press conference, I believe many people will know the brand Beluco.

Zhou Ming was very confident about this, but Zhou Ming's idea was still very conservative at this time. He did not expect that the impact of this press conference was much greater than what he thought.

Originally, many media were interested in this press conference on big brands such as Louis Group and Chanel. Therefore, although many media came to the scene, they did not take the press seriously, and there was also a situation where the deputy editor-in-chief of the Fashion Bulletin brought new people to gain knowledge.

It can be said that people only regard the press conference as a very ordinary news like a formality. It is so ordinary that more than ten similar news can be found in every issue of fashion magazines or news weekly. Even if super wealthy families such as Louis Group and Chanel join, you should know that every wealthy family will control many companies. God knows if this is another toy for them? Just like Chryler before, it was super hot a week ago, and he gave up without saying that he gave up?

However, this time when Chanel himself, the young shopkeeper of Louis Group and the head of Hermes Saint Laurent came on stage, even the stupidest person could feel the difference.

You should know that Bona had such a great momentum in establishing Chryler Company, but in the end, only one manager came to these companies.

"Quick! Connect the scene immediately. I will see the situation where this press conference can be broadcast on TV within five minutes!"

This was called out without hesitation after learning about the situation at the press conference.

The director and the technician were very surprised to hear that the channel editor wanted to cut off the current program and switch to live broadcast temporarily. They looked back at the editor-in-chief with an incredible look on their faces.

Because although the channel editor has this power, generally speaking, you will ask the senior executives of the TV station for this kind of thing first, but now the editor-in-chief has made a decision directly, which cannot help but surprise them.

This editor-in-chief is not unaware of how much pressure he will bear in this way, but he also knows that he cannot miss this news. With his own sense of news, he can foresee the importance of this news, so he cannot delay for a minute.

Later, the facts proved that the editor-in-chief's premonition was very accurate. His decision directly caused the channel's ratings to rise by more than five percentage points during the live broadcast, which is very amazing. You should know that even Paris Fashion Week only made their ratings rise by six percentage points.

This seems to be similar, but you should know that the show is a program on which fashion channels rely on! Now a live broadcast of a press conference is only five percentage points, which is already very scary.

After a few minutes of live broadcast on the Fashion Channel, the National TV Comprehensive Channel and other TV stations also started broadcasting the press conference. Of course, not all TV stations brought live broadcast equipment, and many TV stations could only purchase live broadcast signals from a limited number of TV stations such as the State TV station, which helped the TV station generate revenue.

As the saying goes, the press conference helps the TV station generate revenue. These live broadcast signals from the TV station also made the name of the Beiruco company spread throughout France.

Perhaps not everyone has the opportunity to see the live broadcast, but the following afternoon and the next day, newspapers and magazine reports really made almost everyone know Beluco's name.

"Hey! Do you know Beluco's clothing? That's an emerging brand that makes Louis Group and Chanel willing to support it strongly. I'm looking forward to his clothing, especially when I heard that his price is more exciting!"

"Oh damn, I actually forgot that this is Beluco. I invited the designer Angeles company at a previous fashion show. I still remember their splicing design, which was so cool! And the killer's not too cold clothing design is said to be their company. From that moment on, I knew it must be a very amazing brand, although it is not that famous now."

"Oh my God I must buy Beruco's clothes, which are cheap and so cool. It would be too embarrassing if I hadn't had such clothing!"

"What makes me most incredible is their press conference, which is the still-lived legend Chanel, and the legendary descendant Louis. These people should be the focus of the protagonists wherever they go, but now they have become the supporting roles of Beluco. This is really incredible, so I believe that Beluco who can operate this way must be very powerful!"

Everyone in the streets and alleys of France was talking about it, and the focus was on Beluco's press conference. Whether on campus or in various companies, it seemed that no one knew that Beluco could no longer keep up with the trend.

After receiving market feedback from Mori and other dealers, Zhou Ming smiled and said: "It seems that we no longer need to worry that Beluco's clothes can't be sold out, but we should worry that they will be sold out."

When Jordano heard Zhou Ming say this, he widened his eyes. Of course, he did not have any doubts about Zhou Ming's words, but Zhou Ming's attitude.

For Jordano, since he knew that Beluco clothing became popular in less than one day, he was very worried about the goods. Although Beluco clothing has good production capacity and has stocked up a lot before, no matter how much goods it can't withstand the collective consumption of France!

As expected, since this morning, Jordano has been receiving calls from dealers from various places, urging him to ship the goods as soon as possible, but the clothes in the warehouse had been empty as early as yesterday. Now he is anxious to pull his hair in the face of those calls urging goods.

It was in this situation that Jordano felt that he was almost in a hurry. He couldn't believe how Zhou Ming could still be so calm. Wouldn't he be afraid that the out-of-stock market would be patience and eventually smash his signature? Or there are other small clothing companies that imitate products flowing into the market and impacting the authentic products, which is also very bad.

Of course, Zhou Ming could understand Jordano's current mood, so he patted Jordano on the shoulder and said, "Don't worry, the current situation is indeed a headache, but no matter how bad it is, can it be worse than before?"

Just a simple rhetorical question made Jordano suddenly understand.

Yes! They were collectively banned by Louis Group and the others before, and the company was on the verge of bankruptcy. Isn't that bad? Since they have passed that level now, why are the situation so good that I am still worried?

"But now the whole country is urging goods, and our warehouse is empty. What should I do?" Jordano asked.

Zhou Ming shook his head and said to him: "What you should not be considering now is this issue, but you should consider how to take this opportunity to investigate the potential consumption situation in various places, summarize all the data, re-demarcate different regions, and re-plan the logistics of each region, instead of blindly increasing production. You must remember that we are going to truly make Beluco a brand!"

Jordano was shocked because Zhou Ming's vision was really ahead of the curve. When he was still considering how to deal with the current supply shortage, Zhou Ming had to take the opportunity to standardize the entire process.

Jordanno understood that Zhou Ming’s concerns were not redundant. The current supply shortage was actually the same as the previous pyramid scheme model. It was a phenomenon. It was a trend brought about by the press conference and would not last long. When people’s freshness passed, everything would still return to the right track. If you don’t integrate resources at this time and just blindly increase production, then what should you do when this trend passes and the extra goods are over?

In fact, any businessman can understand such a thing, but in the face of the current trend, Zhou Ming is probably the only one who can remain so calm.

Thinking of this, Jordano raised his chest and said, "Mr. Zhou Ming, I am so lucky to be by your side! Please rest assured that I will definitely make Beruco the best brand in the mid- and low-end market in France. I will never let you down!"

Zhou Ming smiled slightly: "I don't doubt this."
Chapter completed!
Prev Index    Favorite Next