A gift reward from [Rocket] suddenly ascended to heaven triggered the popularity of Qiao Nai's live broadcast room on the spot.

[Rocket]: One of the largest gifts provided by the Douyu Live Platform to viewers, with a unit price of 500 soft girl coins.

Received gifts and support less than half an hour after registering to open the live broadcast room, which was a bit beyond Qiao Nai's expectations, not to mention that his first time was broken by [Rockets].

You should know that Qiao Nai was also an active audience who liked to watch live broadcasts "while" "in his lifetime", so relatively speaking, he is quite familiar with the rules of various industries:

After all, the live broadcast of game partitions is a type with far more popularity than economic benefits. It often has a large number of active audiences and popularity, but to be honest, gift rewards?

Sorry, there are not many.

Not to mention comparing with the appearance area next door, sometimes even niche projects such as outdoor live broadcasts are not as good as those of niche projects!

The same popularity, for example, when there are 10,000 viewers, the average gift income of anchors in the appearance area can be almost stable in the 4-digit range;

Haven’t you seen a certain female anchor in the beauty area who meets a generous boss at every turn, and takes thousands of gifts to support him;

When I put it in the game area, I won’t say anything about rockets and planes. If I want the audience to apply for a 6 yuan card, I have to ask my grandfather to sue my grandmother. I have thousands of words and thank you very much, but I almost kowtow!

This is not an isolated case, but an objective fact that is common to Douyu Live Broadcasting Platform. A relatively mature "Heartstone" and "League of Legends" game anchor, whose daily gift reward income is likely to last 5 or 6 hours of live broadcast, which is only 7,800 yuan.

In terms of conversion, maybe the hourly wages of white-collar workers in offices in first-tier cities are not as high as those in offices!

The reason is simple to put it bluntly. After all, most of the audiences who usually watch live game broadcasts are players who are interested in this game, and the current national conditions of China are... Most of the game players are "otaku".

He is a group of users with relatively less economical wealth. Not to mention his second brother, many of them are worried about the Huabei bills next month, so they naturally don’t have much ability to reward and support them.

Therefore, when Qiao Nai started the live broadcast, he was ready to make zero income in a short period of time. Anyway, for him, the "feeling of existence" benefits brought by the audience have enough value.

But this sudden ascension to heaven was completely beyond Qiao Nai's expectations!

One of the most expensive gifts on the Douyu platform, with the delivery of [Rocket], its accompanying special effects also take effect in Qiao Nai's live broadcast room:

"All live broadcast rooms in the entire League of Legends division will be announced through special effects banners. The [Rocket] gift reward will be opened, and the fast channel will be opened to attract viewers to Qiao Nai's live broadcast room in the form of gift treasure chests!"

The results were immediately achieved, almost the moment when Qiao Nai gave her the reward of [Rocket], a huge number of notifications of "user xxx enters the live broadcast room" began to be continuously released in the live broadcast assistant!

What is a huge amount?

In simple comparison, Qiao Nai started the live broadcast from the official streaming to nearly half an hour, the user messages prompted by the assistant were only a dozen or so spots.

Because Qiao Nai's live broadcast content is eye-catching enough, it has a very high audience conversion rate. There are at least 6 or 7 living viewers in the live broadcast room.

However, this [Rocket] went to the sky, and the number of users who flocked from various League of Legends partition rooms into Qiao Nai's live broadcast room in just 5 seconds!

This is the power brought by money, the most intuitive and naked popularity!

Especially these Douyu users who were attracted to Qiao Nai's live broadcast room to grab treasure chests, when they noticed the title of the live broadcast room and the content in the picture, they were immediately shocked like the first group of viewers who accidentally entered the live broadcast room:

"[Douyu User 5201]: Passing by and grab the treasure chest, look at the meaning of this title, can the heroes choose to be the king alone? The anchor is a little too loud!"

"[Douyu User 69964126]: Wow, Bud's mid laner, this is a bit non-mainstream!"

"It's not really a barrage vote, right?"

"Wait, look at the number of followers... the anchors only have 6 followers?!"

"New anchor!"

"Wow, this new anchor is very generous. I want to stay and see for two minutes to see if I have that strength!"

"It means I'm here to pick up garbage and grab treasure chests. I just happened to watch the live broadcast on both sides. If I lose this game, I still have a chance to get a big red envelope of 8888!"

A huge number of new viewers were diverted into the live broadcast room by the treasure chest included in the Rockets. Of course, in fact, most of the people here are "inflated" popularity. They will leave immediately after grabbing the small gifts included in the treasure chest.

The only way to "intercept" the next part of users is that Qiao Nai's live broadcast content is high enough to allow them to become interested in the live broadcast that occasionally glances at it in just a few minutes!

This method is easier said than done.

After all, there is less than a minute, and the live broadcast content cannot be arranged in advance. On average, if one or two people can click to follow the 10 viewers who are being diverted into the live broadcast room, it is a very high conversion rate.

However, when it comes to Qiao Nai, his goal is to be slightly wider:

“Convert only one or two?”

"No! I am a dead man with a cheat. This unexpected wave of [Rocket] must be used well!"

With the "arrogant" title set in advance in the live broadcast room, Qiao Nai has brought a lot of innate bonus points.

Choose any heroes and go to the king alone. This kind of live broadcast is enough to attract attention.

Of course, there is an important premise, that is, as the anchor, Qiao Nai must achieve his promise!

No matter what, the audience likes to watch anchors play the wind. After all, it is better to massacre and crush them all the way than to spend most of the time watching the show on black and white screens.

Distracted by the popularity of the live broadcast room, Qiao Nai also cleared her throat at the right time, and opened her mouth to attract the attention of passers-by who entered the live broadcast room for the sake of the Rocket Chest:

"Well! Dear viewers!"

"This live broadcast room has just started broadcasting. As you have seen, heroes are selected by barrage, and the anchor personally operates the single-row. If you lose the game, you will immediately draw 8888 cash red envelopes in the live broadcast room!"

"Not to mention anything else, in this game, the anchor will use mid laner Bad to complete the super god killing!"

"If you don't believe it, please stay in the live broadcast room for a few minutes!"

"If you don't do it, let's play something fresh. The anchor turns on the camera and performs handstand push-ups for you!"

Another fg stands high, and the effect needs to be said to instantly attract the attention of most viewers!

...
Chapter completed!