In the afternoon of the same day, Ideal Group and Qingning Company proposed.

Qingning Company is naturally led by Dongfang Shuai himself, while Deputy General Hu You was present. There were not many team members, and the company's employees were very strict in suits and tie. However, Dongfang Shuai, as the main speaker, wore a Tang suit, which was a bit too handsome and overdescendant, looked even more outstanding.

After Chairman Liu participated in the meeting in the morning, he always felt that it was inappropriate to endorse Xie Tianfeng. As a result, he asked about his secret skills and several young people, and expressed great recognition. He simply stopped participating in the project and found a reason to go to the city for a meeting.

As the company's speaker, Dongfang Shuai was the beginning of the story:

"I know that everyone here is concerned about data. In fact, there are data, but it is just young people who like fashion, music, and sports. So data is not all. In addition to young people, we are actually our target groups in the early stage and are also important tools for our brand fermentation.

I believe that everyone has heard a legendary story more than ten years ago, about a young man selling stones, planting willow trees and selling pear baskets, and selling advertisements for orchards next to the railway to Coke Coke. Please see this picture. This is the largest advertisement that Coke Coke has ever launched in China. The planner is me, and I am the legendary young man.

Creating legends for brands is my usual style, so we are ready to create a new legend for m365.

This new legend is to make m365 a household name, not just young people, not just netizens, even if the people who don’t go online today, we should let them know that our m365 is just like the mobile phones in previous years. Although most of them can’t afford it, they still have the dream of a mobile phone.

Therefore, we positioned m365 to find a new world. Because for most of the World Wide Web is a brand new world, what does this brand new world look like? Everyone is actually very curious, and 2000 also indicates the beginning of a new world, so we made a pun, through the launch of m365 and the understanding and desire for a new world, we created the concept of a new network world of m365.

Slogans and positioning are the foundation, but the key is how to form a sensational effect. This is what everyone cares about the most.

Please see: We will arrange several small black houses in some large squares in Longdu, Hucheng and Lingzhou in about ten days before the website is launched. There are only the words "Ideal m365" outside the black house, and then there is no other explanation and it will not be open to the public.

A week before the website was launched, in addition to m365, the words "discovering a new world" also appeared one by one. As for what new world is discovered, the situation inside the house will not be explained.

Three days before the website was launched, the dark room turned into a transparent room. From outside, there was a computer and a beauty in the room, and then the beauty surfed the Internet in the room.

Beauty will leave some clues on our website, like riddles. Whoever can crack these clues will be our lucky customer of m365 and will win our ultimate prize.

Thematic activities to discover a new world are also launched at the same time, and netizens will use these 365 clues to achieve their goal in the new world, which is to go to m365 and give you one million activities.

The clues are published every day, and the time is three days before the website is online to about one month after it is online. These clues are extremely hidden and complicated, and there are even some offline dark rooms to cooperate. That is to say, you must go online and mobilize a lot of people to crack these 365 clues. Then, after that, we will give our million-dollar prize.

One event lasts for a month, and takes care of the young people in major cities and the social effect of giving you one million, allowing more people to learn about the event offline and then become netizens.

As for discovering a new world, in addition to giving you a million, it will also cooperate with computer promotions and the latest World Wide Web computer sales, and even hide some clues. As for our clue settings, it is best to form disputes, divide them into various factions, and then hold their own opinions. Of course, it is necessary to cooperate with the state TV station to make a special program, and then report netizens before and after our website is launched, it is also necessary to make a special topic.

After the website is online, our small black room has become a neon-shining house. Especially at night, in addition to winning the grand prize with clues, you can register on the website every day, and then the beauty teaches you to surf the Internet. There are twenty people in each city and every square every day, and a lucky netizen has about twenty minutes. Then let the beauty take you to discover a new world.

If the number of people who sign up for the website is insufficient, you can also hold offline events, such as lucky users who buy computers, and get the opportunity to live in the same room with beautiful women to learn computers."

The audience was silent for a few minutes, and Vice President Yang said:

"Similar to the suspense marketing of another company, but your plan is both online and offline, and the creativity is good. But I have been wondering, without this activity that gives netizens a million, will there be a lot of gimmicks? Or is the form greater than the content?"

"If you don't give one million, you can actually have other content, such as giving one hundred Wanwei Network computers and ten cities, each city will give one or more ten units. However, it is more gimmick and more attractive without giving one million."

An ideal executive, who is actually the general manager of m365, is named Yang Jie, still raised an interesting question:

"What does that little black room have to do with the New World, and how should we explain this little black room?"

"For most of us at present, the World Wide Web is a small black room. We don't know how many secrets there are, and everyone has countless curiosities. When we can finally understand this small black room, it is naturally transparent and colorful. In fact, it is also a process for everyone to understand the World Wide Web, and it is also a symbol of the small black room.

This kind of metaphor and symbol can tell some stories, but it is necessary to make the story of the small black room more interesting, so you can put some gifts in some small black rooms. This is a small problem and does not affect the overall strategy. The main reason is that we open the small black room of the World Wide Web, which actually opens up an ideal new world, enters a new field, and represents a new beginning.

365 clues, m365 website, let people not only remember the name of this website, but also achieve an ideal number of visits in a month's online launch period. This is our m365 and discover a new world.

Everyone knows that the 72-hour online survival in September was an event of 8848, which was also planned by me and caused a great sensation.

But that was only 72 hours. Our discovery of a new world in the dark room will last for more than a month. I believe it will have a more sensational effect than the 72-hour network survival. Our ideal m365 will definitely have more than 8848”.

Vice President Yang nodded, "Many of your ideas and metaphors are very interesting, and the previous cases are also very convincing.

Discovering a new world is really interesting, and your view on the Internet new world has refreshed me, and I feel that the cost is controllable, let’s take a look at the quote.”

After the Dongfang Shuai team left, Vice President Yang, Long Yi, Long Da and others began to vote.

"The first four companies are basically selling advertising resources, which can be basically ignored. In fact, the two companies today have given us a lot of surprises. Whether it is Cui Ning's company or Qingning company, they all have their own highlights, and the quotations are basically the same. One focuses on celebrities, advertising, endorsements and suspense, and the other puts forward the viewpoint of the new world, using a small black room to represent the current understanding of the people of the World Wide Web. I think it is a very appropriate statement, so everyone votes and thinks Xie Tianfeng's plan is good, raise his hand."

Among the participants, there were eighteen people, including Long Yi and Long Da, and nine people raised their hands, including Long Yi and Long Da.

"I think the plan for the dark room is good, raise my hand." Eight people, including Vice President Yang, raised their hands.

"President Yang Jie, why don't you raise your hand?" Vice President Yang asked his company, Yang Jie, the general manager of the website.

"Mr. Yang, I have been thinking that the plans of these two companies, some parties, as well as the customers they serve, their previous experience, etc., even make it difficult for me to choose. I was wondering whether the plans of the two companies could be combined into one, including celebrities and advertisements, and small black houses. In this way, the influence would be greater.

However, from the perspective of implementation, I think Xie Tianfeng's plan is easier to implement. After all, we are very busy before and after the website is launched, and the plan of the small black room is very experienced. I believe that there will be strong attention in various cities, but I am worried that we will not be busy and lose sight of each other."

"You can find a third-party company for execution. This offer is included in this quotation, I'm not worried," said Vice President Yang:

"I have been repeating these two slogans, and the true interaction between m365 and discovering a new world, the next sentence is always smoother. What do you think?"

"Brother Yang, you said this because the next sentence did not add m365, which is unfair to true interaction m365. If you add m365 and read it again, true interaction m365, m365 discover a new world, which is actually easy to say.

The key is the previous sentence, m365 can also be placed in front, which is the true interaction between m365. In the next sentence, we discover a new world m365, just like our brand name is redundant, which means it is best not to add a brand name. This way, for the memory of the brand, it is better not to have true interaction. You can try to read it several times."

The person who spoke was Long Yi, and only he and Long Daneng called Brother Yang directly on any occasion. So in the eyes of the employees, the speeches of these two young men were also very important.

Vice President Yang read it several times in his mind, nodded and said:

"Longyi's statement also makes sense, but it should be more important to add m365 to us. At this stage, we should strengthen this brand instead of just strengthening the advertising context."

"Mr. Yang, I actually have one more thing to say," said Long Da, who rarely spoke:

"No matter what slogan or brand name it is, it is for our website service. Xie Tianfeng's image is in the sky and the image of the small black room is on the ground. Although Brother Cui Ning and I are also good friends, I also supported Brother Cui Ning's plan just now, but I think the implementation of the brand is very important. This implementation and the story of the small black room are told very well.

However, I remember Brother Cui Ning repeatedly told us a fact that our real netizens are likely not to pay attention to this event. When it was implemented, they attracted not real netizens, but just some migrant workers or people who could not access the Internet.

These people may not buy computers at home or go to Internet cafes in the next three years. They are just watching the fun. I am very worried about this. After all, our website must survive first, and it will be less than three years later.
Chapter completed!