A class is not only a patriotic education, but also a re-popularization of brand marketing common sense, as well as a process of sorting out and understanding creativity.

The participants naturally benefited a lot, especially the creativity of Naobeijin. Before hearing Cui Ning's creativity, almost all employees also thought about functions, functions and how to convince consumers and increase trust. After all, what else can health care products say without talking about functions? All products on the market must be magical to focus on the target customers and then tear apart the gap in the market.

However, Cui Ning's theory breaks out of the product and function itself, starts from the large market demand and consumption scenarios, and thinks about problems from the perspective of human nature and society, which makes the employees present suddenly realize it. From then on, they have more thought about creativity, and are no longer led by the company, but are at the forefront of planning.

As for how much everyone understands and gains, it depends on everyone's talent and hard work and attentiveness. The brand consulting industry is an industry with low entry conditions but never reaching the peak.

Instead of despising "sales" and not being misled by so-called modern theory is the first lesson for all employees, because whether it is a university class or from every company and peers, they have raised "marketing" high and put "doing business" and sales incredibly basic. Cui Ning used a lesson, using history and decades of facts to plant a seed in everyone's heart. The so-called modern management and brand are nothing more than the word "human heart".

More importantly, Cui Ning conveys the ability to "think independently" to everyone, and never be bound by the so-called "theorists and authority", but to discover the truth in every detail of life, and then use his heart and wisdom to light up the creative sun.

As for the origin of the strategy of "gifting gifts", Cui Ning told everyone without hesitation that it comes from life and does not give gifts. Then he had a conversation with an elder, and then the concept of "gift gift products" was born, and then he was given to (actually sold to) Naobeijin.

"If Naobeijin occupied this market, it would have a share of at least one billion yuan per year, and if a series of products were released, there would be more," Cui Ning said:

"But other health care products will follow up, such as mature gift-giving products, donkey-hide gelatin, American ginseng, etc. Gift packaging can also quickly gain market recognition, so this market will soon turn from a social phenomenon into a commercial war."

"But in fact, many products are not suitable for the positioning of gifts, so we need to be creative from other perspectives. But I still think that creativity really requires talent," said Wang Ruolan of the Media Department:

"For example, products like Coco Cola and Phoenix Cola can also focus on the concept of gift giving during the Spring Festival, but I think channel capabilities, brand influence, employee quality, and service capabilities are all important, so our traditional business, including some traditional products, is destined to not compete with big brands."

Cui Ning nodded:

"What I said makes sense, and it makes sense. No matter how you tell a story, you can sell your habits to a sky-high price of ten yuan per pound. You can't sell some brands of canned watermelon juice. This has to talk about an essential issue, which is the original intention and purpose of the company.

Our traditional business and business in Long Kingdom are nothing more than supporting a family and living a peaceful life. However, the scale and competitiveness pursued by modern Western enterprises are completely different, so the business models are completely different.

However, once a watermelon planting has a super large scale, including deep processing, cold chain transportation, and building its own watermelon base, as well as local governments want to build a watermelon brand, it will reach another level, which is scale, branding and capital intervention, and a professional team is required to plan and lead.

What I often say is that many companies do not lack Zhang Fei, especially entrepreneurial teams. Zhang Fei, Guan Yu and Zhao Yun are not lacking, but what they often lack is Zhuge Liang, so they treat Zhang Fei as Zhuge Liang. Once the company reaches a certain scale and fights in modern business, it is very terrifying.

Some time ago, there was a company called Qingning Company. After the Spring Festival, it poached our employees and our customers. The company in Anhou used Zhang Fei as Zhuge Liang. Now everyone can see the results clearly.

Of course, there is another hidden problem in Wang Ruolan's problem, which is the upgrade of traditional products and how to adapt to modern life. This is why our catering companies cannot beat Western Kendji because they really have no standardization and lack experience in management talents and chain management. This is a fact, and we must admit the gap.

But we people in Long are very good at learning, so we must have confidence in the market. I believe that many of our traditional industries will definitely have new ideas and inventions to build some brand new brands.”

Ji Ziyu nodded repeatedly when he heard this and said:

"There is really such an industry. We met such a company in Lingnan, a traditional herbal tea making company. The registered address is Hongdao Enterprise. They made the traditional herbal tea that costs a few cents and dollars sold on the street into cans. After countless failures, the product is no longer a problem and are looking for partners.

They have to have some business dealings with our family, including providing traditional herbs and important plants in some products, so I think we can also talk to them about cooperation. After all, your ideas will definitely be of great help to their company.”

Cui Ning bowed his fists:

"Look, as you chat, there is another intentional customer, just hand it over to Manager Su, and show them the previous cases, and then you can meet in Longdu or Lingzhou, and Hong Kong Island is also OK."

"I'll arrange it first," said Ji Ziyu. "They are modern enterprises, but the brand they purchased is called Huanglaoji, which is a century-old brand. Then they produce canned herbal tea, which is very delicious, is scientifically processed and not bitter, but it still has the effect of removing fire, which is healthier than the so-called Coke."

It is a happy thing to hold meetings for employees, and it is even more a happy thing to see everyone grow.

After the meeting, Xiang Yuzhen happened to come to find Cui Ning, so Cui Ning, Xiang Yuzhen, Wanxinglong, Ji Ziyu, Long Yi, and Long Da gathered together for the first time. Then Long Yi and Long Da must come with Sister Su, so Su Ruoqing was added and several people had dinner together.

In Longdu, when it is still cold and warm, the best way for friends to gather is to eat hot pot, and it is a charcoal and copper pot. This company called Donglaishun has a history of nearly a hundred years. It is located in Xindong'an. There have been many countries.

Home.

collar.

The guide invited the heads of state of other countries, including countless celebrities in the store, which shows the charm of traditional cuisine.

"It is said that the hot pot was invented by Genghis Khan," said Wan Xinglong. "But recently I have also learned Cui Ning's skepticism and have a skeptical attitude towards it."

"Underground cultural relics prove that there was hot pot in the Zhou Dynasty," Cui Ning said, "That is the tripod vessel. In the Warring States Period, there were many records in the Song Dynasty, including paintings. In the recipe of Lin Hong's "Shanjia Qing Gong" by the Southern Song Dynasty, there were introductions of eating hot pot with his friends. It can only be said that Genghis Khan was too great. Maybe he brought the hot pot to the whole world, so everyone thinks that nomadic people invented the hot pot in the Yuan Dynasty."

"Brother Cui Ning, you are really a super computer," Long Yi said. "Actually, I want to learn some business knowledge from you. After all, after we and Long Da became an adult, in addition to investing, we must also have our own business, including thinking about creating our own brand."

"Come to play when you have time." Cui Ning warmly invited "You look at Yuzhen. Recently, you have come to the company to read information and can also give me some advice."

Xiang Yuzhen snorted and said in a pretense of anger:

"Hmph, I didn't tell me about the company's training. I have lost a good opportunity to learn. I will tell me separately the next day."

"Actually, there are videos," Cui Ning said. "Because I will recruit new employees, I don't need to repeat them again, so I asked Xu Tiantian to record the video. You can ask her for a video information."

"That's almost the same," Xiang Yuzhen said, "But the company has a lot of things recently, and I feel a little hot. Is it okay to eat hot pot?"

Ji Ziyu smiled, put a box of drinks on the table, and said:

"Cui Ning, this is what I'm talking about Huang Laoji. You see, the packaging is also good. Herbal tea is a hot tea itself. I have a box in my car and I asked the driver to bring it up just now. Xiang Yuzhen, you can drink more. This product is good for preventing fire."

Cui Ning's eyes lit up. He opened a can for Xiang Yuzhen, handed it to her, and said:

"From the perspective of planning and creativity, Huang Laoji is a perfect match for hot pot, including watching football and summer barbecue. This product is more interesting than Coke."

"The taste is also good, there is no obvious medicinal smell, but a faint fragrance," Xiang Yuzhen said, "Where can I sell it? I can always keep some in summer."

Long Yi also opened it for Su Ruoqing, handed it to Sister Su, and then had a can with Long Dayi, nodding his head when he drank:

"It tastes really good, and it is said that it is not good to drink too much Coke. This is our national treasure. If it is planned, this product will be very powerful."

"Then it depends on Mr. Cui to think of more ways. The boss and I have a good relationship," said Ji Ziyu. "And the formulas used are all top-notch, and the quality is absolutely fine."

"There will definitely be a market for this taste and the saying of removing the fire," Su Ruoqing also tasted a few sips and said, "I eat sour plum soup and freshly squeezed juice and other things in hot pot, which may not be as good as the quality of this product. I looked at the recipe and dared not say that I could not say that I could get rid of the fire, but there is still some reason to prevent it from getting angry."

"You have all forgotten, what Mr. Cui just said, don't worry about the function itself, you must jump out and think," said Wan Xinglong. "But I believe that Cui Ning must have his wonderful ideas."

Cui Ning also tasted this product and nodded:

"This is not *, so the planning ideas may be different. Let's talk about it when we meet the company. The task now is to have a meal. I said it was hungry for an afternoon, mutton, fat beef, thirsty, shrimp slippery."

"The beautiful girl wants to eat vegetables, Chinese cabbage, spinach, lotus root..."

"You can bring some potatoes, sweet potatoes, green bamboo shoots, mushrooms and fungus, Yu Zhen sister, it is said that this is healthier."

"You can bring some wide powder, konjac, magnolia slices and bean sprouts. Longda and I like it."

"Yam, leeks, oysters and black beans, must-order for a married man."
Chapter completed!