The commercial of Phoenix Coke has been basically decided, and the shooting location is also set at Qin Daihe, which is not far from the dragon.

I was waiting for the time of the superstar Chen Long's schedule. Because of the cost issue, neither Wan Xinglong nor Cui Ning thought it was a problem. With the communication from the middleman, it was claimed to be a million-dollar endorsement fee. In fact, Chen Long only symbolically charged a part of it.

Cui Ning, on the other hand, was the entrepreneur who attended the secret meeting of entrepreneurs at the beginning of the year. The entrepreneur he met, Zhang Zhengyu, who took the lead in invention of the handheld computer pda, was about to go public.

Zhang Zhengyu has three main partners, all of whom have been friends for many years, namely Executive Vice President Sun Tao, Vice President Fan Kun and Partner Zhao Ming.

Sun Tao, vice president of the Standing Committee, is from Northeast China and graduated from the Department of Economics and Management of Longdu University. During his time at school, he served as a cadre of the department, college, student union and Youth League Committee. He graduated in 1991 and received a bachelor's degree in economics.

From 1991 to 1998, he worked at Sida Group under the Ministry of Civil Affairs of Longguo. He served as deputy manager of the advertising department, general manager of Sida Advertising Company, and vice president of Sida Group. At that time, he began to cooperate with Zhang Zhengyu.

In 1995, he and Longdu Youth Daily jointly founded "Longdu Youth Daily Computer Time Weekly" and achieved great success.

In 1997, he founded the Life Express direct marketing company and founded the Gaoshang Community Direct Investment Magazine of "Life Express", which is one of the earliest DM magazines in Longguo.

Sun Tao has super keen business tentacles and first-class speech skills.

Vice President Fan Kun is a young student who graduated in the late 1980s. He went from looking for solutions to social injustice through his career to working in business through his career, and could not stand the atmosphere within the system.

In 1987, Fan Kun graduated from the mechanical manufacturing department of the Aircraft Manufacturing Department of Longdu University of Aeronautics and Astronautics and Astronautics and chose to work in his hometown of Jicheng Automobile Factory in Dongshan Province.

At that time, many high-ranking officials from Dongshan Province and Jicheng went out of this factory. Fan Kun once hoped that he could start his personal career in this "Whampoa Military Academy" in Dongshan's political arena.

In early 1989, Fan Kun chose to leave this state-owned factory, gave up his dream of becoming a political student, and began a new journey.

Just then, private enterprises sprung up like mushrooms after a rain, and Beihang's senior brothers Zhang Zhengyu and Sun Tao founded a company called Sida.

So Fan Kun joined Sida and, as the head of Sida Jicheng branch, opened up the Jicheng market. He has been working hard until now.

Fan Kun is a marketing expert and a person who can't rub the sand in his eyes.

Partner Zhao Ming is also a marketing background and is mainly responsible for managing agents and channels.

After introducing each other, Zhang Zhengyu made his thoughts and questions:

"Our products realize continuous input and Lenovo input, which have some unique functions that other handheld computers do not have at all. So the first step is to name the product and then accurately position it."

Sun Tao, Fan Kun and Zhao Ming, after all, don’t know much about Cui Ning. Seeing that Cui Ning is just a young man with a poor appearance, he has the intention of temptation.

"Mr. Cui, we know that Naobeijin is your planner. It is very successful as a gift. Nowadays, many people give Naobeijin when they see their mother-in-law. Do you think our products are suitable for the gift market? Is there a way out?" Sun Tao asked.

Cui Ning felt the magnetic field of the four people silently, felt the magnetic field and huge energy that symbiotically existed between the four people, and couldn't help but nod in secret, and then said:

"The gift market can only be used as a supplement to the momentum of the enterprise, or a natural reaction after the product opens the market. Otherwise, it is unwise to have natural shortcomings in such a product when making gifts, strategies, momentum and concepts."

Sun Tao continued to ask, "What do you mean, you can't use the gift market as the main strategy, so you must go to the personal consumer goods market, right?"

Cui Ning nodded:

"The price of the product does not depend on the production cost, but on the purchasing power of consumers or the characteristics of the industry. As an electronic product, our price is around 2,000, which is targeted at mobile phones and pagers. This price is not a problem, so there is absolutely no problem in the personal consumer goods market."

Fan Kun responded: "But the pager and mobile phone market is a very mature market and it is easy to communicate with consumers. Our PDA handheld computers are a new product in the fields of personal consumer goods and electronic markets. The cost of market education is terrible. Once it fails, it will become a martyr."

Cui Ning said, "Yes, positioning is important. A good positioning will save a lot of education costs and communication costs."

"Then how do you think the product should be positioned? After all, dealers also hope that our products have unique selling points, otherwise it will be difficult to attract investment in a new category."

Cui Ning nodded slightly:

"The positioning is a handheld computer. Now the price of computers is tens of thousands. Our small computers are priced at more than 2,000 yuan, which is not a problem."

"Peer computers sound good, but in fact, our functions are far worse than real computers, and there will be a huge gap in consumer psychology," said Sun Tao. "And computers are now office tools, and our products are personal consumer products, but they are not an industry."

Zhang Zhengyu touched his chin and interrupted:

"Cui is a real master of brand marketing. Don't hide your weaknesses. Just just talk about your ideas. Let's listen carefully."

Cui Ning let out a long sigh and laughed:

"Actually, I said just now that we should treat ourselves and pagers and mobile phones as the same type of products. They are really not computers, but we can't say that we are not computers. After all, they are small computers on their own, so..." After a brief pause, he continued:

"So, we must first clarify the target population in our positioning and advertising, that is, who are our users, generally speaking, entrepreneurs and business people. As long as they use our products, our personal consumer market will be activated.

Therefore, our product positioning is for business people, and the use scenarios are also for business and high-end occasions. So I suggest that product positioning is for business king, which means that it is the king of the business industry. It is even higher than that of people using pagers and mobile phones, which means that ordinary people use pagers, a few people have mobile phones, and successful people use business king.

The function of the King of Business is definitely a big selling point, so the first thing is functional education, such as handwriting, continuous input, click query, large-capacity business card, recent use, etc. First, explain the function clearly, don’t be afraid to become a martyr, because there is no leader in this market, and we Hengjiweiye is very likely to become a leader.”

"Mr. Business King, I agree with this positioning. Mr. Sun, Mr. Fan, Mr. Zhao, are you three?" Zhang Zhengyu asked.

"I also agree with positioning business," said Sun Tao. "But positioning is a business product that is more high-end than mobile phones, which is worth discussing."

"Scarcity is precious, and there is no title for the high positioning," Fan Kun said, "The key is how to express this positioning?"

"I think the top personal electronic products in the business market are good, but don't be too niche, it must be popularized," said Zhao Ming.

"Marketing strategy, what about your ideas, Mr. Cui?" Zhang Zhengyu continued to ask.

"Function, user experience is paramount," Cui Ning said, "so I suggest that long advertisements are placed, which are more than one minute, and it is difficult to do brand advertisements for more than ten seconds and thirty seconds. You must dare to be the first in the world. Also, find characters that business people like, and the beautiful and cute little girl as the protagonist of the TV advertisement, and then you can match the image of an entrepreneur."

"Our products have high profits, so I don't worry about the cost of advertising. The main reason is that the product upgrades quickly, so we have to consider different versions of advertising and spokespersons," said Zhang Zhengyu.

"Well, this is easy to say." Cui Ning thought about it for a while. "Then in the next few years, will our competitors be international brands? After all, electronic products, their industrial chain advantages, channel advantages, and brand advantages will be more obvious."

"International brands are the main competitors, but domestic entrepreneurial companies are not ruled out. After all, it is not impossible to make a simple product. And it is worse than what we do. You can also make low-end handheld computers with lower profits, but there is also a market," said Sun Tao.

"Then I suggest that when learning Jiebao, compete with yourself, and when high-end products are successful, don't let go of the low-end market. Once the market rises, the sales and profits of electronic products are extremely considerable. Why give up the market to others?" Cui Ning asked.

"It is not good for the brand at the same time to do high-end and low-end, and it is easy to create illusions for consumers, that is, the product is not of high gold content and is easy to manufacture," said Fan Kun.

Cui Ning shook his head gently, "Who said that we should use a brand to do high-end and low-end? Once this market is booming, price wars are inevitable. Moreover, many of the so-called innovations are also pseudo-innovations. So we must learn to self-fission and compete for ourselves. At that time, we must establish two different companies, or even three different companies, use different brands to capture the high-end and low-end all in one go. At that time, the top two and top three in the market are us, and the competitors will not have any chance."

Zhang Zhengyu and the other four looked at me, I looked at you, or Zhang Zhengyu said:

"Mr. Cui, are you serious?"

Cui Ning is very confident:

"Of course, if you make this market profitable and make competitors profitable, it's better to play with yourself. At that time, the four here can even set up four companies, all experts, what's wrong with it? If we don't do this, there will also be low-end products, right?"

Zhang Zhengyu nodded: "This is for sure, but your way of thinking is too jumpy, beyond ordinary planning ideas. This is indeed possible, but it is necessary to solve some problems."

"The only thing you solve is that the joint efforts of several people, I believe this. Otherwise, once another brand appears, it will inevitably cause damage to the bones and even the great mountains and rivers will be destroyed. But competing with ourselves is equivalent to a few brothers acting together for the people of the whole country, and the final winners are all doing it. This way of thinking has established the competitive barriers from the beginning, and others can't easily get in."

"Wouldn't you want to develop different products?" Fan Kun had some questions.

"To be precise, it is to learn mobile phones, turn on different abrasive tools, and do different interface optimizations. Others are common sense issues," Cui Ning said. "If this industry really explodes, we will play it ourselves in the next five years, and it will be fine to spend tens of billions and tens of billions every year.

If we only work in high-end, or one company and one brand, our market share may be 90% at the beginning, but it may only be 50% after one or two years, or even lower. The key is to face huge competition, you can only survive by cutting off your arms. If you give up the high-end, you will have no profits, and if you give up the low-end, you will live a very painful life.

But once two or even three brands are us, our market share will always be 90%. The key is that the biggest voices in the market are us, whether it is international brands or other brands, there will be no chance."

Zhang Zhengyu knocked on the table, "I have to think about this. In addition, the spokesperson for the first edition of the advertisement, please recommend it quickly. At that time, we will see it with our own eyes, not just the photos."

"Mr. Zhang, don't worry about this. I recommend the beauty of Longguo Drama Academy to you. It must be the kind that is amazing and in line with our product temperament," said Cui Ning.

"Advertising scripts, advertising slogans?" Sun Tao asked.

"This is a job. Even if there are scripts, there will be some sudden inspiration on site and fine-tuning based on the model's temperament.

However, it is necessary for beauty to add products and function demonstrations. Several bosses here can propose several special functions for advertising.
Chapter completed!