The first week of "Memory Fragments" finally received 11.753 million US dollars, which made it ranked second in the weekly box office rankings. Zhou Shangjun continued to be the fourth week of "Memory Fragments" with a box office of 18.86 million, but its screening theaters were 2,647, while "Memory Fragments" had only 521. Another dark horse in the history of movie box office was born, from the launch of Flame Movie, which is its third best-selling movie this year, and it is also all three.

Flame's vision naturally made the media and movie fans praise it; what made professionals and film companies pay more attention and sigh is the promotional technique of "Memory Fragments". Flame Movie accurately grasps the selling points of the movie, understands the market psychology of ordinary audiences, and a series of progressive viral marketing, coupled with an award of "The Best Sundance Script", successfully aroused the interest and curiosity of movie fans. This is a classic movie promotion case.

Now everyone believes that the entire promotional plan of "The Legend of Ghost" is Shen Qiyang's idea. In the latest issue of the Wall Street Journal's "The Magic of Movie Viral Marketing", analysts believe that the Internet plays an increasingly important role in publicity and is a main battlefield in the future. Speaking of the current situation, he said: "The ones that use viral marketing best now are Shen Qiyang and his flame company, "Singing and Dance", "When Happiness Comes Knocking", and the current "Memory Fragments", which he has played perfectly. However, the Lion Gate Company, which lost Shen Qiyang, has been doing nothing after "The Legend of Ghost".

During the premiere of "Memory Fragments", Lionsgate had four top movies screened on the big screen. The highest-ranked movie was "Between Neighbors", which had only 65 theaters. It received a box office of 204,000 this week, ranking 30th with a total box office of 296,000; the 41st was "Urbania", which had a box office of 40 theaters and a box office of 108,000; the two movies screened in the first week were "Once Upon a Life" with 15 theaters and 37,000 yuan; and the 10 theaters and "Stars" with a box office of 7,000 US dollars.

This is the usual fisherman's net-style operation strategy of Lion Gate. It buys many cheap, low-cost movies without any publicity costs. It arranges more than a dozen or twenty theaters to test the waters for a week. If it doesn't work, it will be removed. For example, "Once Upon a Life" and "Stars" will not be screened in the second week; if there is a profit, just like "Ghost Record", then continue to screen and increase the number of theaters depending on the situation. But they have not found a treasure for a long time.

On the phone, Wang Yang heard the voice of his old acquaintance Jon Philtimer. After congratulating the success of "Memory Fragments", the Lionsgate Ceo sighed repeatedly: "Yang, I have to say that I regret it again. I should have snatched you from the beginning. It's a pity! We lost a "Ghost Record"." He laughed again and said: "But fortunately, Sundance Film Festival once a year. I won't make this mistake again next year. Which one do you buy, which one I buy." Wang Yang smiled and responded to him: "Jon, be careful, I will buy bad movies first, and I will buy what I really want to buy after I spend all your money."

Although it is a box office dark horse, "Memory Fragments" cannot copy the miracle of "Ghost Records". It is a high-scoring masterpiece, but it has great limitations. It is affected by the promotional effect and is not even a horror film. This part of the fans who "love to use their brains and think" are limited, so even if you eat all the cakes in the market, it will be that big.

Besides, ordinary viral marketing is never as good as ***-style viral marketing, but people are not so easy to be deceived. "Ghost Record" is the first time and may be the last time.

However, despite this, the box office potential of "Memory Fragments" is not only 10 million. In the second week of release, its number of theaters will increase to 1,564. Analysts of Flame Films evaluated that the movie's North American box office can receive about 50 million, which is enough to recover the entire cost. The places where money can be made are overseas screens, DVDs and other peripherals. Compared with the cost of purchasing films, the company will eventually get a net profit return of 3-5 times.

Among all the *** film companies, the current Flame Movie is undoubtedly the most glorious one. Its crazy investment methods are even more surprising. It acquires Blue Sky Studio for 100 million, and invests in the production of Mr. Hughes, which is 60 million... The Wall Street Journal calls it "crazy!"

But Mark Slunt believes that this is not a healthy way. Big production and big investment have its advantages and the disadvantages of "high risk and slow recovery of funds". Although Lionsgate seems to be mediocre, it is indeed making money and has low risk. This is a correct long-term operation strategy. However, he knows that he does not have the ability to eliminate the "crazy" character of the young boss, and maybe even "mrs.boss" Jessica.

So he did not dissuade big investment too much, but he insisted that the company learn from the Lions Gate, spend tens of millions of dollars every year to cast nets by fishermen, and buy more cheap movies, tens of thousands of yuan, hundreds of thousands of yuan. Even if the box office is not good, he can tap potential in DVDs, videotape rentals, etc.

Wang Yang nodded in agreement. He understood that the reason why Lions Gate Company was able to go from an unknown small company to a giant in the *** film company was based on this trick. But his idea was to register and establish a subsidiary called "flames-man", just like the relationship between "20th Century Fox" and "Fox Searchlight", which specializes in the business of purchasing and distributing films; while the company's own movies were distributed by "Flame Movies", maintaining the image of the company only producing fine products.

In the second week of "Memory Fragments", the Flames Movie paid 50 million to set up Flames-man. While Wang Yang was busy doing the final color tuning of "Juno" with Vale Fist, there was also a big thing in the United States, that is, the four-year presidential election date began.

But Wang Yang did not go to the *** station to perform the ***. He was very happy to see Bill Clinton about to leave the stage. However, he didn't like this in this term, George Bush of the Republican Party or Albert Gore of the *** Party.

It is strange that George Bush's open-minded image is like a *** party, while Albert Gore's rigid image is like a Republican. This is a change made by the Republican Party. In order to return to the White House, George Bush's program proposal has moved closer to the middle position. Commitments such as social security system and health care plans are the focus of the speech. In addition to "rebuilding military power", he and Albert Gore's speech are almost exactly the same.

The Republican and the *** Party contacted Wang Yang very early, hoping to get his vote and public support, which would mean that he would get more Chinese votes, but he refused. If he had to make a choice, Wang Yang would vote for Albert Gore. Fortunately, it was his *** if he could not really impress him. Since neither of those two people could really impress him, he simply did not ask about political affairs and did not talk about the election on his blog.

When the screening week ended from November 3 to 9, "Memory Fragments" in the second week received 17.621 million box office, continuing to rank second; the post-production work of "Juno" was also completed, and the 120-minute release version was officially released. In addition to the Golden Globes jury, there is also the MPAA responsible for grading review. Due to a lot of swearing and sensitive content, "Juno" got the level of pg-13, and the parents were specially tutored.

After resting for a few days at the empty home, he lay under the sycamore tree in the back garden reading, sleeping, and playing basketball every day. But soon, Wang Yang began to be busy with the promotional work of "Juno".

As early as a few days after Halloween, Jessica went to Salt Lake City to start filming "Singing and Dance 3". The film invested 35 million yuan, and the cast and staff were all the original cast of the second part. The reason why the project was established in August was started in November was because Wang Yang wrote the script very early. As soon as the company confirmed and signed the contract, Sarah Sugarman got the script and could start creating the storyboard; the starring actors could also start thinking and practicing.

The promotional cost of "Juno" is 30 million, which is 5 million more than "When Happiness Comes Knocks", but the promotional method is similar. Hard broadcasts include playing trailers on TV, city outdoor posters, LED advertisements, etc.; while soft broadcast projects include TV talk shows, winning magic weapons that cost a small amount, and viral marketing.

How to create a viral marketing for "Juno"? She is not a real person and has no autobiography; this kind of movie cannot be played with mystery. Wang Yang and the staff of the company's distribution department discussed it for a long time, but he didn't have a good idea, but he thought this was similar to "When Happiness Comes Knocking the Door", which makes everyone interested in the story, and even more interested in "Juno". How can we make everyone fall in love with Juno? Voluntarily spread her and then spread it?

One day I saw a blog post about "Zhu Piao astronomy is circulating and is loved and spontaneously spread by young people, that is viral marketing.

Zhu Piao Tianyi has an additional column called "Juno Said" in it, which has two different choices. One is Juno's specific situational jokes, such as asking her to step on the road to what she would say, or her unique and funny insights on certain things; the other choice is an irrelevant joke. The first "Juno Said" is written by Wang Yang based on Juno's personality traits, combined with some future sitcoms in his mind, as well as materials that inspired creations by him and Natalie.

The second one, "Zhu Piao Astronomy Network forums, message boards, chat rooms, etc., pretending to be ordinary netizens and forwarding these jokes in large quantities. Of course, it is necessary to talk about "Juno" by chance, expressing his expectations for this movie and creating an atmosphere that needs the herd effect.

Of course, everyone loves to watch funny jokes. Looking at these novel and interesting "Zhu Piao Astronomy scholars spontaneously forwarded them, "Zhu Piao Astronomy traffic is also increasing continuously, and more and more young people are becoming eager to see this movie about the theme of a girl's pregnancy. What kind of story will happen after a person like Juno gets pregnant? What interesting words will she say? Don't forget that "Juno" is a magical work. Has he disappointed? Think about "Singing and Dance" + "When Happiness Comes Knock on the Door", maybe that is "Juno".

Before the movie was released, there was a vivid and intuitive Juno in the hearts of the fans. It was not the Novalli who had previously guessed like "Sweetheart" that they had, instead, their doubts became: Natalie Portman played a role like Juno well? You should know that her previous screen image was very cold; but in reality, she was a good girl, and she would blush when talking about her boyfriend. She played a "bad girl" like Juno? Will she blush in the movie?

But thinking about Will Smith and "When Happiness Comes Knocking the Door", fans think they can be restless, and Shen Qiyang shouldn't make such a mistake, right? He interviewed thousands of girls for Juno's candidate, unless he is really obsessed with Natalie, and filming this movie is also to get to know his goddess. There is another possibility, that is, Natalie can play Juno.

When the Fire Movie released the premiere trailer for "Juno", the doubts of the fans were immediately dispelled. In this 2-minute trailer, Natalie's expression and tone of speaking were all full of bandits. Seeing her holding a pipe in her mouth, she swaggered to say to Pauli, "I'm pregnant." Where is her always cold and charming? But the fans still retain half of her opinions. After all, a wonderful trailer does not represent a wonderful movie. How is Natalie acting and how is "Juno"? It will only be known when it is released.

"Damn it, why haven't you come on December 22!"
Chapter completed!