Chapter 526 The female market is the most important

A new poster of Takuya Kimura was posted in front of Matsumoto Kiyoshi Drug Store.

On the poster, Takuya Kimura is holding a new beauty device in his hand, which is the new product of Puppy Electric: a microcurrent face slimming device.

For those ladies who love beauty in later generations, the face slimming device is almost a beauty device that everyone has. The simple one is a physical face slimming device with a handle and two rollers, while the more complicated one is the so-called microcurrent face slimming device.

When Li Weidong asked Takuya Kimura to shoot an advertisement, because many products had not yet been developed, he only made the outer shell of the product as an emergency response.

This includes this microcurrent face slimming device.

Now that the research and development of the microcurrent face-slimming device has been completed and put into production, the advertisements shot that year will naturally be released.

When an advertising poster showing Kimura Takuya holding a microcurrent face-slimming device appeared at the entrance of a drug store, Obasan who was passing by would involuntarily walk into the drug store to learn about this new product.

The salesman in the drug store holds a microcurrent face slimming device in his hand and keeps selling it to customers.

"Guest, this microcurrent face slimming device uses the most advanced technology. The microcurrent contained in it can stimulate the growth of collagen and elastic fibers, making the skin more elastic.

Under the action of microcurrent massage, the contours of the face will be tightened and the lines of the face will be improved. If used for a long time, it can resist the sagging of facial skin and have an anti-wrinkle effect."

After some introduction, Obasan suddenly had the desire to buy.

Realizing that Obasan was interested in buying it, the salesman immediately said: "This new product has just been launched and there are not many available. If you like it, please buy it as soon as possible."

"How much does this face slimmer cost?" Obasan asked.

"15,000 yen." the salesman replied.

"It's so expensive!" Obasan hesitated. Such a small thing costs 15,000 yen, which is indeed a bit beyond Obasan's budget.

"Guest, beauty is priceless! Spending 15,000 yen to become more youthful and beautiful is definitely a good deal!" the salesman said with a smile.

One sentence hits the mark!

For women, the importance of beauty is self-evident. If you can become beautiful, then 15,000 yen is really nothing.

After pondering for a moment, Obasan still couldn't resist the temptation to become more beautiful, so he bought a micro-current face slimmer.

…

After the microcurrent face-slimming device was launched on the market, it became an instant hit.

Not to mention anything else, just the word "face slimming" is enough to interest Japanese obasans.

Regarding the aesthetics of women in East Asia, people generally prefer small faces. Japanese people are even more ashamed of big faces and proud of small faces.

The general aesthetic concept in Japan is to like girls with petite bodies and petite faces, which are considered very cute. If you add white skin and bumpy skin, it would be even better. Japanese people often use the word "small face"

", to praise women,

But it is a pity that most Japanese people actually have the gene for big faces. When walking on the street, ordinary amateurs will basically look very big.

This is caused by national genes. The face shape of the Japanese nation is characterized by a relatively obvious mandible, which makes the face look square, which is what we often call a square face.

Therefore, many Japanese people undergo plastic surgery, and the first step is to trim their chin to turn their square face into an oval face.

We are a nation with big faces, but aesthetically we prefer smaller faces. Therefore, products with face-slimming effects will definitely have a huge market in Japan!

From this point of view, a new type of face slimmer is indeed very suitable for the Japanese market.

Face-slimming devices also have a certain effect on facial swelling or facial muscle relaxation.

Many people feel that their face has become enlarged when they wake up. In fact, it is because metabolism slows down during sleep, blood circulation is poor, and there is edema on the face. Generally, rubbing it with hands can reduce swelling.

The massage effect of a specialized face-slimming device is definitely stronger than that of hand kneading, so the face-slimming device can eliminate facial edema, making people think that the face-slimming device really has a face-slimming effect.

As for improving facial sagging, it is easier to understand. The process of using a face slimmer is actually a process of exercising facial muscles and promoting metabolism. The newly grown skin will definitely be tighter than the original old skin.

The face-slimming device can only do so much. If the masseter muscle is hypertrophic, or the bones are naturally long and boxy, the face-slimming device will definitely not be able to do half a dime.

As for the so-called microcurrent, it is basically a gimmick.

In daily life, static electricity is everywhere. Rubbing a sweater on your face is probably stronger than this microcurrent.

But what should be publicized is that by adding such a micro-current gimmick, the price can be increased several times.

Moreover, developed countries like Japan originally advocate high technology. If a product does not add some technological gimmicks, it would be embarrassing to sell it in Japan.

Historically, the microcurrent face-slimming device was originally invented by the Japanese and became popular in the entire Japanese market immediately after its launch. Therefore, this product is absolutely in line with the positioning of the Japanese market.

What's more, there is also the publicity and blessing of Kimura Takuya.

In 1997, the most popular star in Japan was still Takuya Kimura, and the most popular TV series in Japan was "Century of Love" starring Takuya Kimura.

"Love Century", "Tokyo Love Story" and "Long Vacation" have become the three major love classics in Japanese dramas. In "Love Century", the pairing of Kimura Takuya and Matsu Takako is also known as Japan's best on-screen partnership.

.

This is another top hit drama in the history of Japanese dramas. With this drama, Kimura Takuya also won the Best Actor Award at the Japanese Drama Academy Awards for the second time.

For this type of love movie, the audience of women is definitely higher than that of men, especially Obasan, who loves this kind of handsome men and beautiful women the most.

Therefore, Takuya Kimura once again consolidated the status of the Obasan killer with the movie "Love Century".

With Takuya Kimura as an endorser, even ordinary products can have relatively good sales, not to mention products like microcurrent face slimming devices that were originally born for the Japanese market.

As a result, once the microcurrent face-slimming device was launched, it became the best-selling beauty device in the Japanese market.

Li Weidong also made a lot of money.

The production cost of a microcurrent face-slimming device is only a few dozen yuan, but the price in the Japanese market is as high as 15,000 yen.

Although the Japanese yen at that time had depreciated significantly compared to its peak, the retail price of 15,000 yen was still equivalent to US$100, which was about 840 when converted into RMB.

Excluding tariffs, transportation costs, Japanese dealer profits, etc., Li Weidong can still make a profit of 400 yuan for every microcurrent face slimming device sold.

In the female consumer market, price has never been the most sensitive factor. Female consumers are most interested in beauty and body shaping. As long as it can achieve these two effects, a slightly more expensive product is acceptable.

Therefore, in the market of cosmetics and beauty equipment, high-priced, ineffective, or even high-priced ineffective products abound. Many products only need a prominent gimmick to become a hit.

It was also for this reason that Li Weidong originally chose to use beauty equipment as a breakthrough point to enter the Japanese market.

Making beauty equipment does not require a certain amount of word-of-mouth accumulation like traditional home appliances. As long as there is a publicity gimmick and certain effects, it can become a hit.

More importantly, the profit of beauty equipment is much higher than that of traditional home appliances. By selling beauty equipment, you can quickly accumulate funds and lay the foundation for entering traditional home appliances in the future.

…

Kimura Takuya successfully popularized the microcurrent face-slimming device, and when "Century of Love" closed with a high average ratings of 30.6%, the storm of the Asian financial crisis also spread to Japan.

The hidden dangers caused by the bursting of the real estate bubble caused widespread damage to Japanese financial institutions and triggered a financial crisis in Japan.

In particular, the fraud at Yamaichi Securities has also made investors realize that Japanese banks and securities institutions are not trustworthy at all. Who knows how many debt problems they have hidden!

Moreover, there were many investment channels in the world at that time, such as hedge funds that were harvesting wealth in Asia, and the booming Internet industry in the United States. There was no need for capital to stay in Japan, which had debt risks and was still unprofitable.

As a result, there has been a large-scale flight of capital. These capitals are not only foreign capital, but also Japanese capital.

Development over the past four decades has made Japan the richest country in the world, with per capita GDP even 1.5 times that of the United States. In the process, Japan has also accumulated a large amount of wealth.

Now that this wealth has begun to escape Japan, the impact on the Japanese economy is immediate.

Japan's financial system only began to experience thunderstorms in November. However, in 1997, Japan's GDP fell by 10%. This means that the debt crisis in just two months caused Japan to lose 10%.

of GDP.

Consumption accounts for more than 60% of Japan's GDP, and the rest is exports and government expenditures. Investment basically has no effect.

Throughout 1997, the yen has been depreciating, which is beneficial to Japan's exports; and the government investment budget was set last year and will not change.

There are no problems with exports and government spending, so this 10% GDP loss obviously comes from consumption.

From the data analysis, after the outbreak of the Asian financial crisis, the Japanese people's consumption dropped significantly, which most directly led to Japan's "lost thirty years."

The Japanese government also understands this truth very well, so successive Japanese prime ministers have proposed some policies to stimulate consumption, even using means that can induce inflation.

But it is a pity that neither the "Koizumi New Economy" nor the "Abe's Three Arrows" ultimately failed to stimulate Japan's consumer market.

…

At Yamada Electric Headquarters, Special Manager Kuwano looked at the financial report in his hand with a livid expression.

Kuwano is the executive director of Yamada Electric. In the Japanese corporate system, the executive position is second only to the president.

In the past two months, Yamada Denki's sales have been very bad. Statistics found that almost all stores are in a state of loss.

The weakness of the consumer market has the greatest impact on the traditional home appliance industry.

Food, textiles, etc. are all necessities of life. However, this is not the case with home appliances.

Japan is already a developed country, and the domestic home appliance market is basically saturated. For Japanese families, the home appliances they should buy have already been bought. Japanese people buy home appliances not for purchase, but for replacement.

This is like many people nowadays changing their mobile phones. In fact, their mobile phones can still be used, but the new mobile phones have higher configuration and better performance, so they change to a new one.

If you are wealthy, you can buy a new mobile phone every year, but when you are tight, you probably won’t buy a new mobile phone every year.

The same is true for the Japanese. They originally planned to replace their home appliances with new ones, but when the Asian financial crisis hit them, they stopped replacing them and continued to use the old ones. If the appliances were replaced, they were repaired.

People stopped buying new home appliances, which caused Yamada Denki's sales to plummet, and a large number of stores suffered losses.

In the conference room, Special Agent Kuwaye put down the report in his hand.

"Sales in the past two months have dropped completely off a cliff. How can I explain such data to the board of directors?" Special Agent Kuwano looked at his subordinates, and finally his eyes fell on Section Chief Kobayashi.
To be continued...