"Mr. Li, there are two things I need to report to you." James Bond continued: "The first thing is that the retro sneakers we just launched are selling very well!"

James Bond introduced Li Weidong to the situation in the United States and told Li Weidong that thanks to Johnny Depp's help, retro shoes could become popular in Los Angeles.

Then James Bond continued: "The main problem I am facing now is that the shoes are almost sold out. At the current sales rate, all 2,000 pairs of shoes will be sold out in less than a week."

"Then continue to order! If 2,000 pairs are not enough to sell, order 20,000 pairs." Li Weidong said.

"I have already placed an order, but it will take time to place an order. From production to transportation, it will take at least two months. This is too long."

James Bond sighed lightly and continued: "Mr. Li, you may not know much about trendy products. The sales of trendy products actually have a lot to do with the popularity. Once the popularity passes, then this trendy product will

Products will also quickly become unavailable.

Maintaining the supply of products at all times is an important way to maintain the popularity of trendy products. Once out of stock, consumers may remain enthusiastic for a short period of time, but over time, consumers will lose patience and give up on the product.

.

Based on my understanding of the American fashion circle, two months is really too long, and consumers can’t wait that long! We are not a big brand after all, and two months is enough for consumers to forget about our retro products.

shoe!"

"I see." Li Weidong pondered for a moment and said, "Then I will immediately arrange for the factory to produce a batch overnight, and then send it to you by air. In this way, you can receive the goods in about ten days.

"

"Air freight? Is the cost too high? Our shoes are not expensive. If we use air freight, we will definitely lose money." James Bond said.

"This batch of air freight is to help you solve your urgent need. Let's get through these two months first. When the shoes shipped by sea arrive in two months, won't the problem be solved?" Li Weidong said.

"Mr. Li, I don't agree with this method! Even if we sell 300 pairs of shoes a day, we will need 18,000 pairs of shoes in two months. If we transport it by air, it is not cost-effective at all! We will have to sell these 18,000 pairs of shoes at a loss."

James Bond spoke.

"So I suggest you choose the limited sales model!" Li Weidong replied immediately.

"Limited sale?" James Bond was startled.

Li Weidong explained: "For example, we only sell 50 pairs of shoes a day, 20 pairs in the morning and 30 pairs in the afternoon, and each person can only buy one pair. In this case, we only need 3,000 pairs of shoes in two months."

Using this method can whet the appetite of consumers and prevent them from losing interest in the product. It can also create a rush-buying model to keep the popularity of shoes.

In addition, you can also get a reservation coupon, such as a $20 coupon, which only costs $5. When the shoes arrive two months later, you can use the $20 coupon to offset part of it.

Shoes.

Of course, this kind of coupon also needs to be sold in limited quantities. The reason why the discount is a discount is because the discount is only for a specific group of people. If there is no limit, it will not be rare, and consumers will not care about discounts.

.”

When it comes to trendy products, Li Weidong knows nothing about it, but when it comes to marketing methods, Li Weidong doesn't give in to anyone.

The big sports brands of later generations often used hunger marketing when selling sneakers. Of course, Li Weidong also wanted to try it out.

James Bond is also a smart man, and he immediately understood Li Weidong's sales thinking.

"Mr. Li, you are really a genius!" James Bond couldn't help but praise.

Li Weidong asked: "What is the second thing?"

"It's good news. Nike is willing to launch a joint version of sports shoes with us." James Bond replied.

"Can a giant like Nike value a small brand like ours?" Li Weidong asked subconsciously.

So James Bond explained to Li Weidong Nike's effective co-branded shoe strategy.

After listening to James Bond's introduction, Li Weidong immediately understood the routine.

"No wonder Nike has a turnover of 40 billion US dollars a year. This routine is so perfect!" Li Weidong sighed in his heart.

Then he said, "Profitability is secondary to cooperating with Nike to produce co-branded shoes. The key is to enhance our brand influence! I think this is a once-in-a-lifetime opportunity. We can take advantage of this increase in influence to quickly

Expand branches!”

"Mr. Li, what do you mean, we want to open a branch?" James Bond paused and asked tentatively; "What about the deal agreement I signed before?"

"Since you have opened a branch, it means you have won!" Li Weidong continued: "From now on, you are already a shareholder of Feiyue Sports! After a while, I will go to the United States and we will sign a share transfer agreement.

.”

"Thank you, Mr. Li, I'm so grateful. I'm so moved that I'm about to cry. I really don't know what to say!" James Bond's tone was suddenly full of excitement.

After giving the horse grass, it's time to let the horse run hard.

So Li Weidong continued: "James, before I go to the United States, I hope you can find the address of the new store."

"No problem, I will definitely choose the most suitable store location for the new store!" James Bond said gratefully.

Now that he has shares, it is equivalent to his own business. No need for Li Weidong to say more, James Bond will go all out.
Chapter completed!