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Chapter 469(2/2)

However, the express delivery industry in foreign countries is not as developed as in China. In the eyes of foreigners, it is even more convenient to have products delivered to your door with just a phone call than using Amazon.

Therefore, in countries such as the United States and Japan, even many young people under the age of thirty are widely using TV shopping. This is reflected in many American and Japanese dramas, or Japanese animations.

TV shopping in China developed relatively late. It was not until 1992 that China had its first TV shopping program.

At that time, there were no dedicated TV shopping channels, so TV shopping programs were broadcast on local stations. Powerful companies could even broadcast TV shopping programs on provincial-level TV channels.

The advertisements of TV shopping programs are relatively long, and the cost of placing TV shopping programs directly on ordinary TV channels will be relatively high.

It is precisely because it is too expensive to place TV shopping ads. At that time, the products advertised on domestic TV shopping were all low-cost, high-profit, and deceptive.

Because if you don’t launch this kind of product, you won’t be able to recover the cost of advertising at all.

Over time, Chinese people have come to feel that what is sold in TV shopping is definitely not good.

In 1995, TV shopping in China had just emerged, and people were not wary of TV shopping.

In that era without the Internet, TV channels had the highest authority in information dissemination, which also made TV shopping in the most profitable era.

Any product, paired with an exaggerated advertisement, can be a big hit on TV shopping.

More importantly, at this time, there was no strict supervision of TV shopping programs in ****. TV shopping could maximize the publicity effect, including the use of false publicity.

Historically, Haci's Five Elements Acupuncture successfully entered thousands of households through TV shopping advertisements.

Since there are successful cases, there is no need for Li Weidong to give free play and directly copy the strategy of Haci's Five Elements Acupuncture and follow the TV shopping route!
Chapter completed!
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