"It's a lottery. The first prize is a 500-yuan microwave oven coupon. If the customer uses the coupon to buy a microwave oven, the price will be 500 yuan cheaper. But the time limit is only two weeks. After two weeks, it will be useless.

Yes." The sales manager explained.

"Oh, it turns out it's a lottery. It's an old-fashioned marketing routine. It's no big deal! I guess I need to clean up the inventory!" Zhang Zhijie relaxed his vigilance.

But the sales manager asked: "Director, should we also follow the example of Puppy Electric and hold a promotional event?"

"No need." Zhang Zhijie shook his head: "This kind of promotion is short-term and cannot be carried out forever. A microwave oven is five hundred yuan cheaper. Even a small electrical appliance manufacturer with a big business can't afford it!"

Zhang Zhijie apparently did not realize that the production cost of Puppy Electric is much lower than that of Jufeng Electric because Puppy Electric has mastered the core production technology of microwave ovens.

Zhang Zhijie is very prestigious in the Jufeng Factory. When the Jufeng Factory was not doing well, it was Zhang Zhijie who fought against everyone's opinions and took on the microwave oven project, which ultimately made the Jufeng Factory survive.

However, Zhang Zhijie also had the common characteristics of entrepreneurs of that era. Although he had a courageous and enterprising spirit, he only focused on production and sales, not product research and development.

When you find a good project that can make money, no matter whether you understand it or not, make the product first, put it into production and sales as quickly as possible, and make money.

This kind of business strategy can generate a lot of money in the short term, but there is no long-term plan at all. The ability of enterprises to resist risks is extremely low, and they will fall into trouble at the slightest sign of trouble.

If you are in the service industry, this kind of short-term business strategy of trying to catch rabbits is okay. However, if you are in the product industry, without long-term planning, the company will not be able to do it in the long term.

The reactions of other microwave oven manufacturers were similar to Zhang Zhijie's. They believed that the promotion of Puppy Electric was only a short-term event. Almost no one could realize that the first shot of Puppy Electric's price war had been fired.

If the price is directly reduced by 500 yuan, other microwave oven manufacturers may react immediately and respond. After all, if the price is directly reduced by 500 yuan, any fool can smell the smell of a price war.

However, under Zhong Yemao's planning, Puppy Electric used a lottery to give away coupons to start a price war. Other companies did not react immediately. They knew that this was an ordinary product promotion. Most of them

There was no response from microwave oven companies. Only a few microwave oven brands followed the example of Puppy Electric and conducted some promotional activities.

Two months have passed, and the promotional activities of Puppy Electric Appliances show no signs of stopping.

…

The sales of Jufeng microwave ovens have dropped sharply. This month, no dealers have requested goods, and the products produced are all backlogged in the warehouse.

Zhang Zhijie realized something was wrong, so he invited several dealers to have dinner. The answer he got was that the microwave oven market was overall weak, and the sales of other brands had also dropped significantly.

Zhang Zhijie felt something was wrong, so he decided to go to the market to take a look in person.

Zhang Zhijie disguised himself as a customer and walked to the counter of the microwave oven. He looked at the prices of microwave ovens posted by various brands and began to compare them involuntarily.

"Do you want to buy a microwave oven?" The salesperson came up.

"Which microwave oven is the cheapest?" Zhang Zhijie asked.

"Puppies are the cheapest," the salesperson replied.

Zhang Zhijie was slightly stunned. He looked at the price of the puppy microwave oven, and then said, "The retail prices are posted here. Aren't the microwave ovens over there two or three hundred yuan cheaper than the puppy microwave ovens?"

The salesperson immediately explained: "There is a lottery for the puppy microwave oven, and the first prize is a 500 yuan coupon! So the selling price has to be reduced by 500 yuan. After this 500 yuan discount, the puppy microwave oven is the cheapest.

."

The salesperson said, took out a scratch-off ticket, and then asked: "Do you want to give it a try? It's free to try!"

Zhang Zhijie waved his hand: "Forget it, I am not very lucky. I will definitely not win the first prize!"

"Don't worry, you will definitely win. If you don't, I will give you 500 yuan!" the salesperson said confidently.

Zhang Zhijie was slightly stunned and showed a puzzled expression.

The salesperson smiled mysteriously, and then said: "Actually, these lottery tickets contain first prizes."

"How did you know?" Zhang Zhijie asked puzzledly.

"I have scratched more than a hundred of them, and they are all first prizes." The salesperson continued: "I guess the manufacturer just printed this kind of lottery ticket! If you want to buy a microwave oven, just scratch a lottery ticket.

, guaranteed to also be the first prize! If you don’t want to scratch the prize, I can get a scratched first prize lottery ticket and give it to you! Anyway, this thing is useless when it expires and is invalid!"

As the salesperson spoke, he actually took out a thick stack of scratched lottery tickets.

Zhang Zhijie looked at the stack of lottery tickets in surprise, and then said, "When will this lottery expire?"

"Who knows!" The salesman shook his head and continued: "Anyway, the manufacturer has not said it will stop, so it will continue. But looking at the momentum, the manufacturer does not want to stop this activity! After all, since the lottery was launched, other

Only a few microwave ovens of the brand were sold, and almost all customers sold microwave ovens of the Puppy brand!"

An uneasy feeling arose in Zhang Zhijie's heart, and he asked: "In that case, wouldn't buying a puppy microwave oven be 500 yuan cheaper? Is there any point in the lottery?"

"I don't know either! Let me tell you, the manufacturer might as well just cut the price by 500 yuan, why bother with this promotion? To put it bluntly, isn't this taking off your pants and farting!" the salesperson said.

said.

However, Zhang Zhijie suddenly realized the problem.

"No, this is not a promotion! This is clearly a price war!"
Chapter completed!