Chapter 414 Bald head endorses hair dryer

Teacher Ge walked into the room, showing a tired expression, and said to the camera, "I'm really tired after a day of filming! Fortunately, I have it."

After speaking, Teacher Ge patted the massage seat next to him.

"Stuck!" the director immediately shouted, and Teacher Ge also returned to his normal expression.

"This is passed!" The director continued: "Teacher Ge, in the next shot, you are leaning on the massage chair and showing an expression of enjoyment. What we focus on is your expression."

"No lines?" Teacher Ge asked.

"There are no lines in this section. In the next section, when you get up from the massage chair, there is a line. It's just three words. It's so comfortable!" the director said.

For an actor of Mr. Ge's level, it's not easy to shoot a commercial. All the shots were shot in one go, and all the shots needed by the director were shot in a matter of seconds.

Li Weidong stepped forward and said with a smile: "Thank you for your hard work, Teacher Ge!"

"What's so hard about this? I spent most of the whole time doing massage." Teacher Ge paused and then said: "Not to mention, lying on this massage chair and pressing it for a while is really comfortable. If

If no one disturbs me, I can probably get some sleep."

Li Weidong immediately said: "Since Teacher Ge likes it, I will take a few of the latest models with me when I leave. When I am tired from filming, I will massage them."

"You don't need several machines, just one is enough." Teacher Ge said.

"By the way, bring one to Mr. Ge too! Mr. Ge is an old artist, so he has to pay attention to his health." Li Weidong replied.

"Okay, I won't be polite." Teacher Ge replied.

Li Weidong then said: "Mr. Ge, next there are advertisements for soymilk machines and microwave ovens. The soymilk machine I brought this time is also a new model and is more convenient to use. You can also take a few back and we will be in the studio then.

You can also drink hot soy milk.”

"Then thank you, Mr. Li." Teacher Ge did not refuse.

Li Weidong then said: "Teacher Ge, actually I have another unkind request."

"Mr. Li, please speak." Teacher Ge said.

"I know you are going to Cannes, France to attend the film festival. I want to send someone to go with you and send you a documentary." Li Weidong said.

Teacher Ge's expression suddenly looked a little nervous, and he asked in a low voice: "How did you know that I was going to Cannes?"

"Isn't Director Zhang going to take "Alive" to the Cannes exhibition? You are the male protagonist, so you will definitely go," Li Weidong said.

"Where did you get this news?" Teacher Ge's expression became more nervous.

"This is not a major military matter, there is no need to keep it secret!" Li Weidong said subconsciously.

"Of course we have to keep it a secret. This time we go to Cannes to participate in the exhibition, the superiors have not approved it yet. If the news gets out and the superiors find out, we will definitely not be able to go!" Teacher Ge said with a serious face.

"There's another thing! That's Director Zhang's film. Will it be approved to go abroad to participate in a film festival?" Li Weidong asked.

Teacher Ge explained in a low voice: "The subject matter of this movie is relatively sensitive. Director Zhang deleted a lot of plots, but they are still not mentioned above. However, Director Zhang is very confident in this movie. He feels that it is the best he has ever made.

The best movie, so he plans to exhibit it at the Cannes Film Festival."

"That's it!" Li Weidong nodded.

At this time in his previous life, Li Weidong was still working in Japan. At that time, he saw news in Japan that Mr. Ge had won the best actor award at Cannes for his wonderful performance in "Alive".

Naturally, the Japanese media will not report on the fact that "Alive" cannot be released in China, so Li Weidong doesn't know about it either.

At that time, "To Live" was going to be exhibited in Cannes, and it was still a secret. Director Zhang did not report to the relevant departments before going to Cannes to participate in the exhibition. Except for a few creative staff and starring actors of the film, no one else knew that "To Live" was going to be exhibited.

Going to Cannes to exhibit.

If this matter is leaked, it is estimated that the matter of participating in the exhibition will also become censored.

Even though Li Weidong didn't know much about the dirty things in the Chinese film industry, he could guess a lot.

So Li Weidong immediately said: "Teacher Ge, I can't tell you the source of the news, but don't worry, I will definitely keep your trip to Cannes a secret.

In fact, I want to make a documentary for you, and the main thing is not to film you. Our staff will bring our company's products with them, and I will bother you to use our products by the way."

"I understand, you are asking me to advertise to you by the way." Teacher Ge nodded: "Okay, I will discuss it with Director Zhang, there should be no problem, but you have to pay for it yourself. We don't have it this time

Excess funds.”

"Mr. Ge, it's no problem for me to pay for your expenses in Cannes!" Li Weidong said with a smile.

"Really? Mr. Li, can you sponsor us?" Teacher Ge was obviously serious.

"You really lack sponsorship!" Li Weidong was slightly startled.

Teacher Ge nodded: "Que, if this movie can be released, there will definitely be someone willing to sponsor it, but this movie can't be released, so the sponsorship issue is stuck here!"

"Can Director Zhang really be so famous and can't find sponsors? It seems that these days, landlords don't have enough food left!" Li Weidong stole Teacher Ge's lines.

Then Li Weidong thought about it. It wouldn't cost much for a crew to go to France for a few days, and Li Weidong could still afford it. But if he could take this opportunity to get acquainted with Director Zhang, it would definitely be a good deal.

So Li Weidong continued: "Teacher Ge, how about this? If Director Zhang has time, let's have a meal together and discuss sponsorship matters."

As soon as he heard that Li Weidong was willing to provide sponsorship, Teacher Ge's face suddenly lit up with joy.

"No problem, I'll call Director Zhang soon." Teacher Ge said.

…

Teacher Ge went to rest first, and Li Weidong came to the director again to ask about the progress of the next filming.

"Mr. Li, the shooting progress is faster than I expected, mainly because many shots have to be shot in one pass." The director paused and then said: "But there is a commercial next, which is more difficult to shoot."

"What advertisement?" Li Weidong asked immediately.

"A commercial for a hair dryer." The director lowered his voice and continued, "Teacher Ge has no hair. This commercial for a hair dryer is really not easy to shoot!"

"How could I forget this!" Li Weidong suddenly felt a little embarrassed. It was indeed inappropriate for a bald man to advertise a hair dryer.

While others all have flowing hair, Teacher Ge has a shiny bald head.

"Director, do you have any solution?" Li Weidong asked.

The director immediately replied: "Mr. Li, I have been shooting commercials for many years, but I have never shot a hair dryer commercial with a bald head. I really don't know how to shoot this kind of commercial, so I went to find a

Foreign aid is needed to help, but this foreign aid has to come from Shanghai, and they haven’t arrived yet.”

"What is the origin of this foreign aid?" Li Weidong asked.

"He is a wizard in our advertising industry. Two years ago, there was an advertisement for Chunlan Air Conditioning. It was about hitting six holes in one shot while playing billiards. It made Chunlan Air Conditioning popular. He shot it." The director said.

Li Weidong thought about it carefully and seemed to have some impression of this advertisement.

The advertisement opens with a man hitting six billiard balls into the hole in a billiards game called the "Chunlan Cup". Then a woman holds a flower to congratulate him, and then the man and woman.

It's sweet under the air conditioner, plus the narration of Chunlan Air Conditioner.

From the perspective of future generations, this kind of advertisement is simply incomprehensible. What does air conditioning have to do with billiards? Just the three words "Chunlan Cup", the advertising placement is too obvious, deliberate and blunt.

However, this advertisement was born in 1989. At that time, it was a very creative advertisement.

At that time, billiard tables were spread all over the country, and playing billiards was also a very popular activity among young people. The scene of six holes in one at the beginning of the advertisement, although it had nothing to do with air conditioning, successfully aroused people to continue watching.

desire. From this aspect, this is a successful advertisement.

The director went on to introduce: "The person who shot this advertisement is called Zhong Yemao. He originally worked at a local TV station in southern Jiangsu. He resigned from the TV station last year and went to an advertising company in Shanghai. In terms of shooting advertisements, Zhong Yemao

He has a more flexible mind, so I brought him in as a foreign aid."

"Zhong Yemao! It turns out it's him!" Li Weidong instantly remembered this person.

This Zhong Yemao will be the top product marketing master in the country in the future. In terms of product impact communication planning and brand design, he will definitely be among the top three in the country. He has marketed hundreds of well-known brands, and he can be called the best in the country.

Many of the big brands are served by Zhong Yemao.

For example, everyone on earth knows that Hengyuan Xiang Sheep Sheep, men should be kind to themselves, visit Heilan House twice a year, and wash to be healthier. These classic advertising slogans were all written by Zhong Yemao.

In his previous life, Li Weidong read books written by Zhong Yemao in order to learn about marketing planning, so he had a certain understanding of Zhong Yemao.

"This Zhong Yemao is one of the top marketing talents in the country. He just came out of the system last year. If he is given a salary, he should be poached!" Li Weidong thought to himself.

…

The next day, Zhong Yemao came over in a dusty state.

"Director Wang, you asked me to shoot a hair dryer commercial for Teacher Ge. You have posed a difficult problem for me!" Zhong Yemao said this with a calm look on his face, as if he was already confident.

The director replied: "This little thing shouldn't be difficult for you, Zhong Yemao!"

"Actually, I had already thought of several plans on the way here. The simplest one, of course, is to give Teacher Ge a wig." Zhong Yemao said.

"We've thought about this too, but we always felt it was too uncreative," the director said.

Zhong Yemao smiled slightly: "Director Wang, do you think that letting a bald head endorse a hair dryer is a kind of creativity? So the content of the advertisement does not matter. The focus of this product promotion is that Teacher Ge, as a bald head, endorses the hair dryer.

this matter.

If ordinary people are curious, finding a bald head to endorse a hair dryer can create a topic in itself. As long as we guide public opinion in this direction, it can arouse heated discussions in society. Then this hair dryer will naturally

Can achieve the best publicity effect."

"Well said!" There was a round of applause, and Li Weidong walked over from not far away.

The director hurriedly introduced: "This is Mr. Li, the director of the Puppy Electric Factory, and also our customer this time."
To be continued...