"Nearly nine thousand yuan, so expensive?" The patient suddenly looked nervous. This was obviously a very huge amount for him.

Doctor Liu continued: "If you buy it from me, there is a discount and you can buy it for 3888."

Suddenly it was 5,000 yuan cheaper, and the patient breathed a sigh of relief. Considering that this was Dr. Liu's recommendation, the patient was immediately moved.

Doctor Liu said: "You should think about it first. If you want to buy it, come to me and I will make an order for you."

"Buy it, I'll buy it! Doctor Liu, please give me an order." The patient said immediately.

The patient had been waiting for a whole morning to see Dr. Liu. In this case, he had to get everything done at once, so as not to have to wait all morning again next time he came to see Dr. Liu.

After sending the patient away, Dr. Liu's anxious heart finally calmed down. He sighed softly, thinking that it was really not an easy task to bring goods.

However, I sold a massage chair and made 200 yuan, which is still worth celebrating.

There are two reasons for everything. After having the first experience of carrying goods, Dr. Liu became more and more proficient in carrying goods, his skills became more and more proficient, and his psychological burden became less and less. Gradually, he started selling massage chairs.

, became Dr. Liu’s daily work.

…

Lu Guangming came to Dr. Liu's doctor's office again.

Lu Guangming took out an envelope, delivered it to Dr. Liu, and said at the same time, "Doctor Liu, this is your clinical observation fee last month."

Dr. Liu subconsciously picked up the envelope, squeezed it in his hand, and found that it was still a little thick.

Lu Guangming said, "Dr. Liu, you sold a total of 55 massage chairs last month, so the total clinical observation fee is 11,000 yuan!"

"1 in case! I sold so much!" Dr. Liu was suddenly startled, and his expression suddenly became unstable.

Dr. Liu hurriedly opened the envelope, took out the money, and counted it carefully. There were really 110 bills.

It's not that Dr. Liu has never seen so much money before, but he never imagined that he could make so much money in a month!

Eleven thousand yuan is equivalent to Dr. Liu’s salary for the past three years!

Lu Guangming said: "Doctor Liu, if there is no problem, I will leave first. I hope you will work hard next month."

"Definitely!" Doctor Liu clutched the eleven thousand yuan and said these two words in a strange way.

…

Dr. Liu is not an isolated case. In the early 1990s, medical representatives could go to doctors openly, and with the 200 yuan clinical observation fee, few doctors could stick to the bottom line.

The gold-based sales model in the pharmaceutical industry is really a Pandora's box. Once opened, it is difficult to control it.

Doctors have tasted the benefits from gold sales. If there is no clinical observation fee in the future, it may be difficult for doctors to write prescriptions willingly.

Medical representatives also received high commissions from gold sales. From then on, they were no longer the bridge between doctors and pharmaceutical companies, but established ruthless drug sales machines.

Manufacturers also gain profits from gold sales. The most intuitive thing is that the sales volume of their products has increased significantly.

Those patients who spend money to buy medicine have obviously become the only victims, but in the face of the disease, patients have no right to choose.

However, Li Weidong's massage seats are relatively expensive, so even if they are cheating people, they are only cheating rich people.

In 1993, those who could spend 3,888 yuan to buy a massage chair were definitely from wealthy families.

At the same time, the effects of TV advertisements are gradually becoming apparent. Many customers purchased massage seats after watching TV advertisements.

Compared with those oral liquids, the price of massage seats is expensive. Those ordinary health care oral liquids cost about tens of dollars per box. Although based on the income at that time, dozens of dollars were quite expensive.

, but ordinary people are cheated out of hundreds of dollars.

And Li Weidong’s massage chair is a luxury item from 3888!

Li Weidong also profoundly implemented one of the characteristics of luxury goods, which is that it does not rip off the poor, only the rich.

Rich people in the early 1990s had a very scarce life. From today's perspective, when you have money, you have to do two things. One is to invest the money to preserve the value of the assets; the other is to use the money to enjoy and let

Life is better.

However, in the early 1990s, there were very few investment channels. At that time, ordinary people were not aware of investing in real estate. There were not so many things in the world that could be used for "speculation". Even stocks were still a new thing. For

For most Chinese people, Treasury bonds may be the best investment.

As for using money to enjoy things, the wealthy Chinese at that time seemed to have nothing to enjoy.

Traveling and shopping abroad did not exist at that time. Even traveling to Singapore, Malaysia and Thailand only gradually emerged after 1995. There were no yachts, no young models, no luxury sports cars, and no five-star hotels. The so-called enjoyment of life was probably

Just eat and drink well every day.

What's more, due to public security reasons, many people are reluctant to show off their wealth in a ostentatious way, for fear of being targeted by lawless elements.

Therefore, most of the rich people at that time would spend their money at home, in places where outsiders could not see it but they could feel it.

For example, get a large fish tank and raise a few imported tropical fish. Especially in northern cities, raising tropical fish requires heating equipment.

At that time, many households had to be very economical with electricity. They would never turn on the lights until it was dark, and equipping fish with heating equipment was, of course, something only wealthy people could do.

Another example is to buy a set of imported speakers, then buy a laser disc player, pair it with a microphone, put on the song "Walk Away", and then you can sing karaoke at home.

It is estimated that many people have never seen a laser disc player. Laser discs are commonly known as LDs. They are a transitional product between video tapes and VCDs. They were very expensive in the early 1990s. After the emergence of VCDs, laser discs were gradually eliminated.

.

The massage seat just meets the needs of wealthy people to enjoy it at home.

In the early 1990s, although the proportion of wealthy families in China was not high, China's population base was there after all. No matter how small the proportion was, it was still a huge number among a population of 1.2 billion.

It is also for this reason that under the huge advertising campaign, the sales of massage seats are very good, and every day we receive a lot of calls from dealers from various places to urge the products.

The 1994's were originally an era when health care products were rampant, but any health care product could easily receive IQ tax.

In less than a month, the shipment volume of massage seats has reached 10,000 units, and the upward trend is very obvious.

Ten thousand massage chairs brought Li Weidong a profit of 26 million. Excluding the 8 million spent on advertising, he still made a net profit of 18 million.

This also made Li Weidong realize that advertising cannot stop!

Li Weidong added another five million in advertising fees. At the same time, he also spent a sum of money to independently establish a research and development project for massage seats and continue to launch new massage seats.

The marketing strategy that only deceives rich people must continue!
Chapter completed!