Chapter 6 Everyone Loves Tofu (Part 2)
"Okay, OK, OK!"
Yan Yunhua shouted three good words in a row, which shows how much impact the taste of Mapo tofu has brought to him and how shocked his heart.
After Yan Yunhua exclaimed, he picked up the whole plate of Mapo tofu, plucked it with chopsticks, and started eating it in big mouthfuls, like a hungry man who hadn't eaten for several days.
"Grandpa, eat slowly, no one will snatch you." Yan Nantian said with a smile.
"Xiaotian, try it too. This Mapo tofu is really good." Yan Yunhua only realized his embarrassment after eating it for most of the time and said embarrassedly.
The reason why Yan Yunhua was so excited was not only because of this Mapo tofu, but because he learned about the material of the tofu by eating this Mapo tofu.
Yan Yunhua believes that with tofu, hundreds of dishes can be developed, each dish can be considered delicious and will definitely be unique in Wujiang Town.
More importantly, only Yipinju has the ingredients of tofu, and other restaurants cannot imitate it. As long as you keep the secret recipe for developing tofu, it is difficult for Yipinju to not get rich.
Yan Nantian picked up the chopsticks and took a symbolic bite. It tasted similar to the tofu on earth, but it lacked some seasoning and tasted a little worse.
"Xiaotian, with tofu, we will develop a few more dishes tonight, and tomorrow's business will definitely be booming." Yan Yunhua said excitedly.
"Grandpa, it is not difficult to develop dishes related to tofu, but the method of making tofu must be kept strictly confidential. Once the method of making tofu is leaked, Yipinju will have no exclusive advantages." Yan Nantian said.
"Xiaotian, you're right." Yan Yunhua nodded slightly, then pondered for a moment, and said, "The key to making tofu is to lie in brine. I will purchase it myself in the future and will never use it."
Yan Yunhua's grandson discussed carefully again to ensure that the method of making tofu is not leaked. After the two agreed, they called Zhou Dacheng and his son to crush the soybeans overnight. Yan Yunhua's grandson continued to develop dishes to prepare for tomorrow's tofu feast.
...
The next day, the sky was clear and cloudless. The streets and alleys of Wujiang Town were crowded with people, including vendors setting up stalls and merchants passing by, and a prosperous scene.
Suddenly, seven children ran out of Yipinju Restaurant. These children ran towards the surrounding streets. Everyone was wearing uniform clothes and shouting rumored names of dishes.
"Yipinju has launched a new dish, Mapo tofu, Dongpo tofu, shallot tofu, stinky tofu, stinky tofu..."
"Yipinju, delicious and affordable, the brand has been guaranteed for fifty years, and you are worthy of taste!"
"I am not hungry yet, I am not hungry yet, but I am not hungry yet. If I am hungry, I will eat Yipinju. Yipinju, a tofu banquet, tastes good and is not expensive."
"More delicious and more surprises are all in Yipinju, Yipinju!"
The seven and a half-year-old children were shouting and shouting, which immediately attracted the attention of many people and made many pedestrians start to whisper.
"What is this tofu? Why haven't you heard of it before?" a passerby murmured in a low voice.
"This is really good at promoting this family. It's really curious to see these dolls wearing the same clothes and rumored dishes."
"Yes, I haven't been to Yipinju Restaurant, why don't we go and try it at noon?" Several passers-by stood together and looked at the children shouting loudly.
These seven children traveled through the market, wearing a long robe with three big characters in Yipinju, and they also said something like rumor. They reported the name of Yipinju dishes, which immediately aroused the curiosity of many customers.
The reason why Yan Nantian found a tailor was to sew clothes for the seven children. They were all customized black-bottomed robes, with three red characters "Yipinju" written on the front and back of the robes.
There are not many ordinary people in this world who know literacy, but the three words Yipinju are easily recognized. First of all, no one should not recognize the word "Yi", and the three mouths of "Pin" are easy to remember. The word "Ju" is common in most restaurants, so printing the three words Yipinju on clothes is a good publicity.
The second is to adopt the bombing propaganda method, just like the Nao Platinum advertisement on the earth. Although the advertising slogan is very bad and simple, it is catchy and easy to remember. As long as people go out to give gifts, they will inevitably think of Nao Platinum.
This is what Yan Nantian wants to achieve. Using the continuous publicity of a few children, it makes people hungry and want to eat, and will instinctively think of Yipinju, which will naturally attract many customers.
The reason why Yan Nantian asked children to promote it is not only because the children's wages are low, but the most important thing is that although this bombing propaganda method is effective, it is easy to make people bored. Just like the Naoplatin advertisement on Earth, almost everyone can memorize it, and when they see this advertisement, they want to turn to Taiwan.
If an adult uses this method to promote it, he may be disgusted and driven away by others. However, if it is replaced by a child, the effect will undoubtedly be much better. After all, no one will care about a child.
"I am not hungry yet, I am not hungry yet, but I am not hungry yet. If I am hungry, I will eat Yipinju. Yipinju, a tofu banquet, tastes good and is not expensive."
"Eat a little every day, be healthier, and be a little more healthy. Yipinju tofu feast."
...
Yipinju's various advertising slogans appear in the streets and alleys of Wujiang Town. Not to mention how Yipinju's dishes taste, these novel and classic advertising slogans alone have made many people feel strongly curious.
Before noon, many people came to Yipinju Restaurant. It was not time for dinner, and everyone was whispering to Yipinju in their hearts watching the fun.
Seeing so many people coming around, Zhou Dacheng and his son seemed very excited. Yan Yunhua nodded and smiled and said, "Xiaotian, you have an idea, and you attracted so many guests in one go."
"Grandpa, don't rush to praise me first. Invite these people into the restaurant first, you can be considered our guests." Yan Nantian said with a smile.
Yan Nantian knew very well that these people should have been attracted by novel advertising slogans and promotional methods out of curiosity. After all, there is no shortage of people watching the fun in any world.
Now the publicity effect has been reflected. Whether these curious people can be transformed into loyal customers of Yipinju will eventually rely on Yipinju's tofu banquet.
"That's true." Yan Yunhua touched his beard and ordered: "Dacheng, Dawa, why don't you hurry up and invite guests outside in."
"Yes, the old shopkeeper." Zhou Dacheng responded to the promise and took his son to the entrance of the restaurant. Yan Yunhua's grandparents and grandchildren also followed him out.
After Zhou Dacheng walked out of the restaurant, he bowed to the people around the restaurant and said, "Go to the restaurant. The shop has prepared good tea. I'll greet you all."
Seeing the people from the restaurant coming out to greet him, there were more people watching the fun around him. One of the bald men smiled and said, "What are the tofu you are talking about? Is it delicious?"
"Yes, those little kids said it well. Is this thing really that delicious?"
"That's right, I haven't heard of Tofu before. I can't just fool us." Seeing Zhou Dacheng come out to answer, people around him were curious.
Yan Nantian was not afraid of someone making a fuss, but was afraid that no one would ask. He smiled and took two steps forward, bowed and said, "Everyone, Yan Nantian is the young shopkeeper of Yipinju. Tofu was developed by me. It is the exclusive delicacy of our Yipinju. Naturally, you can't have eaten it before."
After hearing Yan Nantian's words, there was a stir around him. No one expected that a 15 or 16-year-old boy could develop any delicacies.
A short and fat middle-aged man shook his fat head and sneered: "After you say this, I dare not eat it anymore. Judging from your appearance as you are only fifteen or sixteen years old, what other delicacies can you develop?"
"Young shopkeeper, to put it bluntly, at your age, you don't even have the qualifications to be a chef, let alone develop novel food." An old woman shook her head slightly and said.
"That's right, you don't even have a child, you can't even hold a knife, you're so stupid!" the bald man shouted in a rough voice.
Although the bald man spoke very rudely, his tone was very interesting, which immediately caused a burst of laughter from the crowd around him.
Hearing the sneering voices of everyone and seeing that everyone didn't believe they could develop food, Yan Nantian snorted lightly and ordered Zhou Dawa:
"Big kid, take the two delicacies I made and let the guests taste them."
"Yes, young shopkeeper." Zhou Dawa responded, turned around and walked towards Yipin Curie.
After seeing Yan Nantian's expression and actions, the bald man who likes to make fun of him laughed again: "This furry child is not convinced, so let's stay and taste it. Is the dishes he made delicious?"
"Yes, if it's not delicious, I won't give you any money, sir." Another man echoed.
"On the other side is Babaozhai Restaurant. The Babao Xianzhen is awesome. If it is really not delicious, I will turn around and go to Babaozhai."
When the three people heard the cheers, the others were more interested in watching the fun. They all wanted to stay and taste it themselves. What kind of delicacy can this 15 or 16-year-old boy develop?
Yan Nantian pretended to be dissatisfied on the surface, like a childish boy, but in fact, most of his emotions were pretending to be in order to leave everyone to watch the fun.
Chapter completed!