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Chapter 813 Wine Pricing

(Thanks to my friend Violet~ Qianqian's rewards and encouragement)

In the afternoon, Jack rushed back in vain. The Konisak one1 has been ordered and will be delivered in August this year.

When he learned that his boss not only bought three legendary limited editions of Bugatti in the past two days, but also won the gold medal in the Vinalies wine competition. He felt that he had missed a lot. He was not present at such a glorious moment.

Now he admires his wise choice even more. When Charlie gave the invitation, he agreed without hesitation. With such a boss, it is perfect for both future and money.

Because I have to go to see the winery tomorrow, and it is in the southern part of France, Liu Yunxuan still wants to fly back to China in the afternoon, so this world is quite rushing. He stays in the hotel to rest early in the evening and does not go out to take a walk.

"ray, there are too many vineyards here? It's only about 30 kilometers from the time we left the airport. There are vineyards on both sides." Liu Yunxuan asked while looking at the scenery on the way to Madilang Winery.

"This is the largest grape-producing area among the eleven legally-produced areas in France." Ray Tun nodded and said, "At present, the production areas here are focusing on producing better-quality regional dining wines and AOP wines to reverse the awareness that people only produce daily dining wines here "high yield, low price, low quality".

"However, the style and quality of wines in southern France are still very unstable. On the one hand, people continue to develop AOP wines and IGP wines to make these wines better reflect the diversity of local wines. On the other hand, because of the large production areas, there are still great differences in the cultivation conditions between different regions in the entire region."

Liu Yunxuan nodded, understanding, this largest wine production area is also a burden. The area is too large. It is difficult to grasp the quality. Top wines cannot emerge in large quantities, so they cannot be listed in the famous ranks.

"Are the AOP and IGP you mentioned here the wine grade?" Liu Yunxuan asked. It seems that this is the first time I have heard of it, but I have seen it on the label of the bottle I drank before.

"Actually, this is the general division." Ray Touchnd explained with a smile, "In the past, the French wines were divided into four levels. The abbreviation of the statutory wines is aoc, which is the highest level of French wines. Aoc means 'name control of origin' in French. Just like the three wines in this winery can be marked with aoc on the label. However, in August 2009, in order to match the level labeling form of European wines, some reforms were made and turned into aop."

"The second level is excellent regional dining wine, referred to as vdqs. It is the level that must be experienced when regional dining wine transitions to AOC level."

"The third level is regional dining wine, originally identified as VDP wine, but now it has become IGP wine, which is upgraded to the best wines of daily dining wines made only by grapes in the producing area."

"The fourth level is the most produced daily meal wine in the southern region. It was originally marked as VDT wine, but now it has become VDF wine. This type of wine does not indicate the production area on the wine label. So on the label of buying French wine, you can easily read out the detailed information of this wine."

"Then there are three AOP-level models here. Shouldn't this winery be very good? Why is it still sold so cheap?" Liu Yunxuan asked in confusion. This AOP-level model is top-level, and this winery is so cheap. Isn't there anything wrong here?

In fact, it’s not just Liu Yunxuan, but even Mixueer has a rough idea of ​​these. She drinks more American wines. Although she has a wide range of knowledge, she has never paid much attention to it.

"I said just now that the aoc level is actually a relatively broad level. There are many subdivided levels in the aoc level. For example, in the Bordeaux production area, there are six different levels divided." Ray Tun Dang explained again. He saw that everyone was very interested in hearing it, so he planned to say more.

"The aoc level is the most restrictive level in France. Generally speaking, as long as the level is marked, the strict restrictions stipulated by the local aoc system must be met. With more requirements, the quality of the wine produced is relatively guaranteed."

"The yield requirement for aoc wine here is that it must be less than 5,000 liters per hectare. Some areas require less yield. But this does not mean that it will definitely taste better than regional table wines, which is only for most of the region."

"The times are progressing, especially the development of winemaking technology in the New World, and some restrictions on aoc wine wine also limit the further innovation and development of wine technology in the region."

"For example, the planting of Syrah grape varieties is strictly prohibited in the Bordeaux AOC system, but there is a wine in BMW Manor that has added Syrah grape varieties. Although it violates the AOC hierarchy in Bordeaux, it is the most expensive wine sold in BMW Manor."

"No, no, there are too many twists and turns here. Anyway, you are managing the wine industry. You can do whatever you want, regardless of its level. Our goal is to make the best wine." Liu Yunxuan waved his hand and said.

If you have a specialty in your profession, you really can't do this. Ray Touching is a big shot in this area. If you follow the bad ginseng, what will happen? Anyway, he will be sure. As long as your wine tastes good, you won't have to worry about selling it in the future, no matter whether it's aoc or vdp.

Originally, it was only a few dozen kilometers away from the vineyard, but after explaining so much, I arrived at Madilang Vineyard.

Everyone briefly visited here and learned some actual situations. Take Madilang Vineyard as an example. Not all the corn planting areas here can be transformed into vineyards. The area suitable for transformation is only 20 hectares, and it can be about 50 hectares when combined with the original vineyards.

However, Liu Yunxuan was already very satisfied. The original output here was about 180,000 bottles of red wine, 20,000 bottles of white wine and rosy wine per year. Now the area has been doubled. There is no problem with doubled production. If it weren't for the output limit of AOC, the output could have been increased a little.

I know more about vineyards here, so I naturally leave him to the soil of the vineyard area and the tasting of the wine stored in the past.

Ray touched the nd very carefully. Not only did he review the documents from previous years, but he also went to the vineyard to inspect them himself. He had to be careful. The two wineries were all worth ten million euros. And they had to take care of them in the future. If there was negligence, they would be beaten in the face.

After careful review, he was quite satisfied. Both vineyards are of high quality, and the existing wines are also very good. Especially this large Madilang winery, the equipment is very advanced. Even if production is expanded in the future, the equipment from the small winery can be moved here.

Because these two wineries were represented by the same agency, Liu Yunxuan and others were very satisfied with the wineries. The price was negotiated very quickly. The big one was 5.1 million euros, the small one was 2.4 million euros, and the total total was 7.5 million euros. Charlie would send someone to assist in the handling of the later procedures, but Liu Yunxuan didn't want to spend it here.

"Andy, you can't leave now, you forgot something important." Just as Liu Yunxuan was about to leave, Ray touched him and called him.

"ray, aren't everything done here? Just do it directly. If you lack people, recruit people, and buy equipment. At that time, I will ask people from the fertilizer factory to collect soil to produce some special fertilizers." Liu Yunxuan turned around and said.

"No. Andy, I'm not talking about this, I can handle it even if you don't say it." Ray Touching nd said with a wry smile, "Now our wine is time to go on sale, but the price has not yet been set."

He really didn't know what to say. This person had a total of the wine that could be sold at a high price yesterday. Now he turned around and forgot. Your boss is not sure about the good price, how can I sell it?

After receiving the reminder from Ray Touching, everyone also remembered that no one had ever mentioned the price of this wine to be sold. This was directly related to whether Fangfang's small wallet was magnificent.

"What price do you sell for better red wine in the Napa Valley?" Liu Yunxuan asked embarrassedly.

He is only responsible for drinking, but he has never cared about this. The pricing has to be referenced, otherwise it will directly be too expensive and will affect future sales.

"The most expensive seller in the Napa Valley in the United States is the Screaming Eagle Cabernet Sauvignon Dry Red Wine, with an average price of US$2,628 and a maximum price of US$13,412. The wines in their wineries lead the trend of the New World brewing process and are a loyal representative of the Cabernet Sauvignon Dry Red Wine in the United States. My formula also has a reference for their red wine." Ray Touchnd thought for a while and said.

"Their best wine will take about 20 years to mature and reach the best drinking period. However, this year their wine is not as good as ours, and they only won the silver award."

He also felt a little complacent. The wines of Xiaoying Winery are now world-famous, but this time they were defeated by their own hands. When they waited for the future, their goal was to surpass them comprehensively.

"Let's do this, our red wine will be sold at $700 per bottle. Now, the production is small and it will be specially supplied to our own restaurant. The price will be $888 at that time, leaving a portion of the profit. Wait until we start brewing here in the future before setting the price again." Liu Yunxuan thought for a while and said.

This price is no longer cheap, and maybe there will not be many people who are willing to taste it when it was launched.

"Okay, I'll participate in a few more wine review competitions. I believe this price will be accepted by everyone." Ray Touching nd nodded and said.

Then there will be a row of medals in the restaurant, and no one will know that the wine is not bad, and in his opinion, this wine is indeed worthy of this value.

It seems that I have to work harder, and my goal is to take Xiaoying Winery and replace it. Although I won this year, the next year may be fine. But I have over 10,000 US dollars, and my task is still very difficult. (To be continued...)

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Chapter completed!
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