Philosopher's Stone is a family business, and the current head, Zhou Xuhua, is the son of the founder, Zhou Mingyou.

Zhou Mingyou gave birth to his son Zhou Xuhua when he was in his forties. Now Zhou Mingyou is in his eighties, while Zhou Xuhua is only in his early forties.

Different from Zhou Mingyou's steady approach, Zhou Xuhua's approach is obviously more wild than his father's.

As early as ten years ago, Philosopher's Stone began to engage in a public opinion war, turning Philosopher's Stone into a national brand in one fell swoop. Then, relying on the huge consumer market in China, it went global, and its brand positioning took a leap forward.

To give an inappropriate example, ten years ago the Philosopher's Stone was still at the level of Anta, but in just ten years it became Nike.

Zhou Xuhua is very courageous in what he does and has an indomitable momentum.

It is said that he hoped to improve the brand level at that time, but encountered a lot of resistance. Many people believed that even if he wanted to improve the brand level, he should not abandon the existing customer groups, otherwise he would die in an ugly way.

But Zhou Xuhua didn't care about this at all. He abandoned all low-priced products in just over a year, which was equivalent to abandoning the low-consumption customers he had accumulated in one year.

The result is what it is now, Zhou Xuhua succeeded, and their brand gradually became established.

Moreover, after the success of the Philosopher's Stone, a large number of domestic low-end textile brands died, mostly because the brands did not keep up with the consumption concepts of the Chinese people.

In China, people who bought a piece of clothing worth 100 yuan ten years ago can now afford to buy a piece of clothing worth 1,000 yuan.

In this process, the Philosopher's Stone came out, while other brands fell behind.

…

Facts have proved that Zhou Xuhua’s public relations was very successful.

Their news became the headlines of the day within two hours of being posted.

The headlines are completely expected. First of all, the Philosopher's Stone itself is a very well-known brand, and the attention itself is not low.

In addition, they donated 50 million to charity this time.

A donation of 50 million is enough to spark discussion at any time. There are not many people or companies in China who can donate so much money at one time to charity.

The most important thing is that this news also brought Zhang Zhong, a traffic king.

Netizens are now praising Touchstone Textile for its generous donation this time, as well as Zhang Zhong’s ongoing charity activities.

As mentioned in the update of Philosopher's Stone Textile, their charitable act this time was completely inspired by Zhang Zhong.

And Zhang Zhong couldn't refuse this great gift.

He doesn't care about these tens of millions, but the children in remote areas cannot.

In a sense, the Philosopher's Stone's behavior was a personal "moral kidnapping" for Zhang Zhong, but this time he paid real money for the "moral kidnapping".

Zhang Zhong himself was not angry because of what happened last night, so he had no reason to refuse.

The company quickly responded to this matter, expressing its willingness to receive the Philosopher's Stone's love this time and will definitely convey their thoughts to every child.

Through this incident, Zhang Zhong finally got to know Zhou Xuhua.

Zhou Xuhua reacted quickly to this matter and handled it very well. In the end, a four-win situation was achieved that was beneficial to Zhang Zhong, the Midas Textiles, the children in remote areas, and the domestic charity.

If Zhang Zhong had no intention of expanding in business right now, he would actually be interested in making friends with Mr. Zhou.

Many people say that the rapid development of the Philosopher's Stone in the past ten years is due to Zhou Xuhua winning a huge gamble, just catching up with the tide of the times, and having a high level of luck.

However, after this incident, Zhang Zhong felt that it would be biased to attribute the success of Philosopher's Textile in the past ten years to the advancement of the times and large-scale gambling.

Times and luck are of course also one of the reasons for their success, but Zhou Xuhua's ability is definitely the top priority.

Zhou Xuhua's courage to spend 20 million in cash and a large amount of materials for public relations in such a short period of time is unmatched by most people.

At this time, not many people knew that it was an unpleasant incident at the opening ceremony that contributed to this great story.
Chapter completed!