291 Industry disruptors are very dangerous professions!
There is a new book "Starting from a Superstar". Please help me collect it and give me some recommendations!
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He Xiaojun's explanation made Xiao Feng suddenly realize that although collagen is not a universal elixir, it is indeed one of the important components of the elixir!
"And I have done human simulation experiments on the jade liquid you brought. It will indeed be dissolved when soaked in acid equivalent to gastric acid, but it will not be completely dissolved like pig trotters, pig skin, and tendons.
Dissolution. Under the protection of K-alpha active factor, the probability of your collagen molecules being dissolved is very low, and can even reach the level of being directly absorbed by the human body 95%. In other words, this jade serum
The best effect on the human body is that it can be taken orally directly. And a large amount of it is absorbed by the human body. Speaking of which, you should understand how much benefit your jade liquid can bring to the human body, right?"
When He Xiaojun said this, he was slightly out of breath and could barely keep calm, but Xiao Feng couldn't sit still anymore, and he jumped up immediately.
"I know it very well. This means that I am going to be prosperous. I just need to open a health food company and make this thing into capsules. As long as I open it, I can sweep the health food industry! Haha, Xiaojun quickly went back and resigned.
If you work with your brother, he will become the richest man in China in a few years, and then billionaires will not be a problem to you!"
Xiao Feng only knows how profitable health care products are. According to his understanding, the scale of the domestic food and health care industry last year alone exceeded one trillion. In recent years, with the popularity of health concepts, Chinese people have become more interested in
People are paying more and more attention to physical health, and the sales of various health products are also rising rapidly.
This does not include overseas markets. You must know that foreigners attach greater importance to health and wellness than Chinese people. There are thousands of various health care product companies in the United States. Amway, which is very popular in China, cannot be ranked in the United States.
The U.S. health care products market alone has reached over one trillion U.S. dollars, which shows the potential of this industry.
At that time, a certain domestic tycoon could become a billionaire by selling X Platinum. Two MLM giants who have been involved in the accident in the past two years became hundreds of billionaires every year just by selling falsely advertised health products.
, not to mention that this is a real good thing!?
If the true effect of this medicine can be demonstrated, it will definitely become an industry star. Not to mention selling well in China, it is necessary to market it all over the world. If it can really be done, let alone a tens of billions.
Being a billionaire or a trillionaire is not a dream!
What do humans fear most? It’s nothing more than aging and death. If you can really come up with an elixir of life, even if the effect is only one-tenth of what you advertise, then this product will be snatched up by consumers all over the world.
crazy.
Xiao Feng was immersed in his dream of becoming a trillionaire, but unexpectedly he was splashed with cold water by He Xiaojun!
"Hey, wake up! Stop daydreaming now. Do you know what it means to be innocent and to be guilty? Do you know how much of a sensation it will cause if we announce the effect of this K-alpha active factor?
?Do you know what the consequences will be if your thing is really made into a health product and enters the market? Do you want to be an industry disruptor? Do you know how dangerous this profession is? You have to risk your life!
At that time, just the big bosses in the donkey-hide gelatin industry will dare to hire killers to kill you, let alone the bosses of other health care product companies!"
Although He Xiaojun knew that what Xiao Feng said was true, this time he was rarer and calmer than Xiao Feng. This K-alpha active factor, combined with small molecule collagen, is indeed a kind of jade beauty solution that can subvert medical treatment and beauty.
Health care products are super powerful nuclear bombs in these three industries, but he also knows the consequences of subverting these industries and changing the industry structure.
Doing that will undoubtedly set off a revolution in the industry, but what you want to revolutionize is the lives of these traditional industry leaders. Will those guys watch you revolutionize their lives?
I'm afraid that just after you announced a shocking discovery, they will come to discuss cooperation over there. Once you refuse to cooperate, they will come up with various ways to deal with you, and even kill you, they dare to do it.
Just like many companies developing new energy now, even if you really develop an energy source that can replace oil, if you don't agree to the oil and energy giants taking shares, they will dare to kill you later.
They don't even need the tycoons in the Middle East to take action. They dare to do it even if they have three barrels of domestic oil and ExxMobil in the United States.
After being reminded by He Xiaojun, Xiao Feng quickly calmed down. Indeed, he was still happy too early!
If you want to rely on this jade serum to compete with the traditional giants in the three industries, you will undoubtedly be grabbing food from the tiger's mouth. It does require careful planning and not impulsive risks.
"Well, it is indeed me, Meng Lang. So, Xiaojun, how do you think we should start?"
There will be so many derivatives of this jade beauty liquid in the future that Xiao Feng doesn’t even know where to start from.
"I have been thinking about this issue these days. In fact, as you said, it is not appropriate to start with the cosmetics industry. Because the cosmetics industry has relatively high entry barriers, there are many domestic regulations, and the approval period is very long. And ours
Products also need research and development. What I mean is that we cannot release high-concentration products as soon as they come up. We need to lengthen the product line, divide it into high, medium and low-end products, and dilute this jade serum into various products.
Proportion, control the content, doping with other elements to ensure the stability and periodicity of the product, and make the effect the most outstanding. As long as a certain point is outstanding compared with similar products, it will form our competition.
Advantages. Then start to continuously upgrade products and develop competitive advantages. Only in this way can we ensure long-term competitive profits and reduce R&D costs... These all take time..."
I really didn’t expect He Xiaojun, a scientific researcher, to have so many tricks up his sleeves and know how to manage. Of course Xiao Feng understood what he meant. In fact, it was the same as Intel’s business philosophy, squeeze toothpaste and maximize profits.
Intel is the dominant player in the field of computer chips, but their marketing techniques are both hateful and helpless. For example, the I7 chip has been developed a long time ago, and it has been several generations ahead of the new Pentium series products since its birth.
The top chip.
But in order to maximize profits, they did not directly bring the I7 to the market, but derived the I7 downwards into three sub-levels: I3, I5, and I7. They sold them for a few years first, made enough money, and then updated them.
The second generation of I3, the second generation of I5, the second generation of I7, and so on one generation after another, they have been playing with one chip for more than ten years, and they have made tens of billions of money, so they are loved and hated by people.
.
I love them because they are industry leaders and can develop satisfactory top-notch chips in every generation. I hate them because they always have good stuff, but they don’t take it out all at once. Instead, they squeeze out toothpaste and always put it out.
Generation after generation of derivatives are used to defraud consumers of their money.
Although their behavior is hateful, their marketing techniques are very successful. Just relying on the first-generation I7 chip to rest on their laurels has allowed them to dominate the industry for more than ten years. This is the advantage of technological leadership!
So what He Xiaojun said is very reasonable. Although the product he can get is good, he must not put the best product on the market for the first time. Otherwise, how can you update it in the future?
Even if you take out diluted products, the effect can already crush the products of the same category. If you directly launch the top product, why not directly kill other products of the same category?
What's more, if you directly launch the top product, you will also face several problems. First, how do you set the price? If you set it too high, it will definitely affect sales and market acceptance. If you set it too low, you will be sorry.
The effect of this product; secondly, if you directly launch the top product, how will you upgrade it in the future? Thirdly, if you launch the top product and directly kill the competitors, will those competitors sit still and wait for death? They will definitely
I'll try my best to mess with you!
So after thinking about this, Xiao Feng knew that it was really not easy to be a disruptor in this industry. This road must be walked step by step, and the meal must be eaten bite by bite!
When entering the market, you can start with the lowest-end products first. This way, on the one hand, you will not directly offend your competitors and cause unnecessary business competition. On the other hand, you can also lengthen the product line and maximize profits!
But this aspect needs to be handled by He Xiaojun. After all, Xiao Feng is not an expert in chemical engineering. He really doesn’t know how to dilute this jade liquid and add other chemical elements in proportion. These all need to be solved by experts like He Xiaojun.
helper.
"I have studied that even if we dilute your jade serum to a certain extent, as long as the content of the K-alpha active factor can be guaranteed to be 5%, the products produced using this collagen liquid, such as liquid masks, will
Or other types of cosmetics, they can crush the top products in the same category."
What Xiao Feng could think of, He Xiaojun could naturally think of. He had explained it to Xiao Feng, and Xiao Feng was even more satisfied.
"And the effect of your jade serum is so good, it can also be used to produce many derivative products, which are far more than just used in cosmetics."
After hearing this, Xiao Feng's eyes brightened even more: "Oh? Tell me!"
He Xiaojun became more and more enthusiastic as he talked. Ever since he started testing the Jade Face Liquid brought back by Xiao Feng, he felt that his scientific research career had finally found a new direction. This Jade Face Liquid was really awesome. As long as he could
Chapter completed!