1997 More Flowers(1/2)
Brothers, I have opened a new book again: Restart your life: I can call myself ten years ago, brothers, please help me collect it, and give me some recommendations!
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So companies are willing to do this.
It is this new model that has also given new life to these engineering equipment companies.
Not only did they gradually regain the domestic market from the hands of those overseas competitors.
Even relying on the quality of quality and low price, we have gradually begun to go abroad.
Especially their second-hand equipment, they found a channel overseas to start selling.
Unexpectedly, the effect is quite good, the price is not expensive, the performance is not weak, and the foreign people are not fools.
Such equipment is naturally very popular.
Even these companies did not expect that they could open up overseas markets like this...
And it is not just these heavy machinery and equipment that go abroad.
There are also many domestic cars that have begun to go abroad with great fanfare and enter overseas markets.
For example, Chery, which shakes the domestic Toyota market with a super engine.
In recent times, their overseas orders have surged.
Because the various parameters of their newly launched 1.6TGDI engine were reported by overseas media.
Many overseas consumers have also become interested in this car.
Chery has been quietly expanding overseas markets before.
Although the sales volume is not much in many areas, it has its own channels and agency dealers.
For example, in Brazil, they have their own assembly plants, and in the Middle East they have many franchised dealers.
But in the past, their overseas sales were not too high.
For example, in Brazil, the annual sales volume is only a few thousand units, or between ten thousand units.
Not to mention comparing with Toyota and Hyundai, even with Volkswagen and Ford, it is impossible to compare with it.
But since they launched a new car at the Chengdu Auto Show this time, they have received a lot of orders in Brazil.
After all, the performance of this new Kunpeng is really too powerful.
With a displacement of 1.6L, it can actually squeeze out 280 horsepower, and the most important thing is that it can be thick or thin.
He is very fuel-efficient while being energetic, so Brazilian consumers naturally can't wait to give it a try.
Also in the Middle East, they have received a lot of orders.
Don’t think that the oil prices in the Middle East are low, so ordinary people can afford large-displacement cars.
In fact, no matter how low the fuel cost is, many consumers still cannot afford large-displacement cars.
After all, they have to worry about other living expenses.
So since the launch of the Chery car, it has received a lot of orders in the Middle East.
In the past, the number of exports they exported was more than 10,000 units per month, but in the past month, the number of overseas orders they received has surged to 30,000 units.
Moreover, the number of overseas orders is still growing.
On the oil pipe network outside, many overseas consumers who have obtained the car have reviewed this car.
And the answer they gave was absolutely five-star praise.
Too awesome!
It has strong power and low fuel consumption. This is really a good car that eats less and works more.
And this time, Chery discovered that they were not only sought after in these original markets.
Even in Southeast Asia, they have fans.
For example, in the past, they had no agents in Southeast Asia.
They are indeed thinking about entering this overseas market, but they have always struggled with no way out.
Unexpectedly, after this Chengdu Auto Show, many Southeast Asian traders came to visit.
I talked to them about cooperation and hoped to be able to represent Chery's sales in certain Southeast Asia.
These dealers used to represent many other brands of products.
In fact, their nature is similar to that of domestic parallel imported car dealers.
The only difference is that they not only do business in bonded areas, but also have their own 4S stores in important cities in their country.
Chery naturally would not refuse these partners who came to visit, and even sent a special inspection team.
Follow these interested partners to visit their area.
The qualifications of these franchisees are assessed and then decided whether to cooperate with them.
According to the current trend, Chery is very optimistic. They expect their overseas sales to exceed 20,000 vehicles this year.
This was a very important breakthrough. You should know that in the past, they exported about 100,000 vehicles each year.
In the past few years, the incident they made efforts, just the next four months, could double its sales compared to previous years.
In the past few months, the more they buy cars, the better the reputation they win overseas.
This way, until next year, the pandemic will gradually be controlled and the economies of countries around the world will be restored.
If consumer demand can be stimulated, then their cars will be more popular.
So they are optimistic that by next year, or the year after, their overseas sales will likely exceed 300,000 and 500,000 vehicles.
If it can exceed 500,000 vehicles, this will definitely be a number worth several years for a car company in Rabbit Country.
Because breaking through this number means that you will truly become a multinational car company.
But before that, they still have a lot to do.
For example, first of all, we need to develop several smaller cars with lower prices.
After all, everyone really likes SUV models, especially in China, because they are more widely used, so they are more popular.
However, in other countries, although this type of car is also popular, it is not affordable for all people to consume.
And you can see, the most popular cars in the world are undoubtedly small cars.
For example, Honda's Civic, Toyota's Corolla, Volkswagen's Lavida, Hyundai's Reina, Kia's K3, etc.
All of them are small cars!
The reason is very simple, because these small cars are cheap.
Moreover, because it is small in size and light in materials, such a car is more fuel-efficient and easier to gain reputation for car companies.
Generally, many famous works by car companies are of this kind of small car.
So what Chery needs to do now is to quickly enrich its product line.
Develop a qualified small car.
Anyway, with this 1.6L super engine, it will be simple to match it one after another.
This kind of small car is cheap, so they naturally cannot use the best engines on this car.
Of course, some of the high-end equipment need to be reduced, but even so, the performance of this engine is powerful enough.
In addition, they also need to develop a qualified mid-size sedan.
After all, in many countries and regions, people don’t like SUVs because many people think this car is not practical.
Why, it's very simple.
Although the car is big enough, it is actually driven by one person most of the time.
If you drive alone, the car will have a large wind resistance and high fuel consumption.
On the contrary, if it is an intermediate sedan, it will be different.
The car is the same size, but if you drive it alone, the wind resistance is small, and the fuel consumption will naturally be lower.
So they have to come up with a few small and intermediate cars that can be used.
Otherwise, no matter how good their current situation is, they will be a flash in the pan in the future.
The strategy of having more children is always right in the car world.
You always have to give consumers more choices...
Great Wall is also sought after by overseas markets!
When it comes to Great Wall, it has actually been expanding overseas markets before.
However, their main market is in Russia.
However, in Russia, their sales have always been average, just like a thousand vehicles per month.
To be continued...