And what is the relationship between this juice king and the boss?

The executives here are not stupid, they all know that the boss has great powers.

While there is a business in China, it seems that there is a considerable business territory overseas.

But the boss seems to have never talked to everyone about his own overseas business.

But the more this happens, the more everyone feels that the boss is mysterious enough.

Anyway, even if he doesn't say it, just looking at famous chefs to manufacture so many overseas branches is enough to understand the boss's strengths.

In addition, the tone of overseas chain brands is very clear to everyone.

As the top fast food chain in China now, celebrity chef manufacturing is the mortal rival of Golden Arches and Kaifeng cuisine.

Although the Greater China regional branches of these two companies are now our state-owned enterprises.

But the specific operation and management are still up to the United States.

And how difficult it is for those Americans to deal with, these executives here know very well.

There are even many senior executives in the company who jumped out of those two companies.

Those Americans shouted equality, but in fact, their actual attitude towards us Chinese people... They naturally understand it.

Nowadays, Juice King Coffee is a popular brand in North America.

Now the boss can actually join them and cooperate with them to introduce them to the country.

This made the executives here even more curious, how did the boss do it?

But they just thought about it. If Xiao Feng himself did not disclose it, they could only imagine it.

However, there are also smart people who quickly put their minds into the business operations of the company.

Juice King Coffee, a company that has many famous chef executives here, have been exposed to.

Especially some time ago, some senior executives in the company had been to North America for personal gain or on business trips.

Of course, everyone has tasted such a hot coffee.

People who have drunk the first time they drink it will definitely feel that the taste of this coffee is different from the coffee they have drunk in the past.

People who know coffee know that it is best to drink original flavor when drinking coffee, without adding milk or sugar.

Drinking this kind of coffee is like drinking tea from our country. If this black coffee is of good quality after drinking it, it will eventually feel a sense of sweetness.

However, there are very few such coffees on the market, because these high-end coffee beans are basically produced in several island countries in the Caribbean.

For example, Jamaica, Costa Rica, or just a few countries in the northernmost part of the South American continent.

And these good coffees are monopolized by some large companies.

For example, Nestlé, and Starbucks? The world's best coffee beans? Almost all of them are monopolized.

To be honest, the coffee beans produced in other parts of the earth are of very average quality? The coffee produced is made with milk and sugar to cover up the bad taste.

The recently rising juice king is an alien in the coffee chain industry.

They originally made juicers? But they don’t know how their boss’s brain circuits are going to grow.

Originally, the juicer was sold well, but suddenly he shot into the chain coffee field.

Now their coffee is buying in North America? It’s because of the unique taste of their coffee.

How to say it? Anyway, it tastes different from traditional coffee? And it makes people unforgettable once they drink it.

The first time you drink their coffee, you may feel like there is a Chinese herbal smell, but after you take a few sips in a row, you will feel addicted to this taste.

It is precisely because of this unique taste that makes the Juice King Coffee Chain? It has quickly gained popularity among consumers as soon as it opened.

But that was in the United States, which has been used to coffee for hundreds of years, if this juice king coffee was brought to China in its original flavor.

So can domestic consumers successfully accept the taste of Juice King Coffee?

Many executives fell into deep thought.

In fact, the business model of chain coffee has been in China for many years, but even now? It is like the milk tea industry before, with chaos.

What kind of peninsula coffee was first transmitted from the treasure island? It is said to be a chain coffee.

It’s better to say it’s a simple Western restaurant, where not many people drink coffee? There are many people eating pasta steak.

Moreover, most of their steaks are synthetic steaks.

But twenty years ago? For domestic consumers who don’t know much about Western food culture? This chain of coffee is quite high-end.

But later, with the domestic people, they became more and more involved in Western culture, and they also learned more and more about Western countries.

This kind of chain coffee that is not as good as the best, and it is not as good as the best, has gradually declined.

Then there is the rise of a new generation of chain coffee. The one that was once the biggest was coffee wings.

The chain of coffee started about ten years ago, and the business of the chain of coffee shop reached its peak five years ago.

It even stepped onto the New Third Board step by step, becoming the first domestic coffee chain to be listed.

This chain was once popular in the country.

However, the reason why this store became popular at that time was because he had a very topical beautiful female boss.

This boss has also participated in many variety shows and has a close relationship with many big-name hosts of the programs.

It is precisely because of this relationship that it is very conducive to the boss's self-hype.

This boss is also very willing to take advantage of this opportunity to frequently show his face on TV and participate in various variety shows.

This provides this brand with very good exposure.

It was during that time that the coffee shop experienced a period of rapid growth.

In just one year, thousands of franchise stores have been opened in the country.

During that time, the boss made money soared.

Unfortunately, after the company went public, a lot of external capital participated, plus the boss.

At this time, I had already made a lot of money and was already a little bored. I didn’t have a good direction or concept of how to run a business seriously in the future.

So within two years, the brand began to frequently expose some negative news.

Many franchisees choose to withdraw after the contract expires.

So the store gradually declined.

It can be said that this store is a very regrettable, because they really went to make coffee seriously at the beginning.

At that time, they had a lot of hope to become Starbucks in China.

It’s a pity that it was because of the company itself, and on the other hand, it was also because of the market capacity of domestic coffee at that time.

At that time, the post-90s generation and post-00s generation in China had not yet become the main consumer group.

Domestic consumers born in the 1970s and 1980s have not received particularly high acceptance of coffee, which also leads to limited market capacity.

Coupled with the fierce competition from foreign big brands and the squeeze of competitors such as milk tea, the chain eventually gradually became in decline.

And after them, the fooling king came in.

I have to say that the team behind the scenes of Kyoung Coffee is really amazing. They come to make coffee, but they are completely different from other businessmen.

They are just like those guys who make cars on the Internet today. They have entered the chain coffee field with Internet thinking.

As soon as I came up, I tried my best to burn money and post posts to consumers.

It turns out that when I go to a serious cafe and drink a cup of coffee, I can start at 30 yuan.

But at their home, after using various discount rolls and coupons, you can drink any coffee worth seven or eight or more yuan.

It is their crazy money-burning behavior that has also made them quickly gain a foothold in the domestic coffee chain store field.

And began to expand wildly...

In the past, those colleagues in the chain coffee world were beaten to death by this fierce back wave and had no power to fight back.

Even Starbucks, which has always been valued and is high in the domestic coffee industry, was panicked by the fierce young man, the fierce young man.

You should know that in the past, Starbucks was a person who was holding a high-ranking air and despising domestic consumers.

Whenever other drinks are discounted on holidays, Starbucks will proudly announce that we are a high-end brand. When we come to our place to consume, we consume temperament and environment, and we do not discount.

If you think it is expensive, the door is there, you can go out and turn right and leave in a round manner.

People look down on you so blatantly, but there are so many naughty people in China who like this kind of arrogant and ardent spirit.

Back then, the imperial court once spoke out because Starbucks bought 33 yuan for twice the coffee, which made a very injustice for domestic consumers.

You should know that Starbucks is a street snack that costs two or three yuan a cup in the United States.

In Europe, it is a fast food chain cafe that cannot be sold.

The prices bought in other countries are very common, but why did it become a high-end brand when it comes to our country?

You should know that Starbucks' Big Cup Frappuccino is the most expensive to buy in our country.

This is very difficult to understand, so the TV station made such a program, asking why Starbucks bought so expensive in China.

But what was the result?

Before Starbucks could react, the kneeling tribes in China jumped out first.

We are willing to drink thirty-three pieces of coffee, what?

We don't think it's expensive, what's wrong?

If you think it is expensive, turn right when you go out and you will have five dollars of milk tea there!

Before Starbucks could come out to explain itself, a group of kneeling tribes licking dogs in China helped them to help them rescue the situation.

This made many people feel angry and helpless, but they were helpless to those people.
Chapter completed!