Chapter 171: Use Newspapers to Promote Movies
Netizens are actually not very interested in Cheng Xi’s new movies. Relatively speaking, they are more interested in various gossip news in the entertainment industry.
Mr. Liu hid behind the scenes and observed these netizens constantly deviating from the topic, and was particularly happy: This effect is what Mr. Liu likes to see the most!
At that time, even if Cheng Xi and the others turn around and come to him, he will have reason to shirk: Look, I have promoted it seriously, but no one can read it, there is nothing we can do about it!
However, Mr. Liu cannot be so passive and slacking off. He still has to spend money and spend all his money on the knife handle.
This is what considers Mr. Liu’s strength - what kind of place can cost money and waste it?
This matter made President Liu worry: What kind of publicity methods will spend money and it is basically impossible to attract customers?
Mr. Liu, who was worried, accidentally caught a glimpse of the newspaper on Xin Qiyi's desk, and suddenly had a question: "Mr. Xin, who decided on this newspaper?"
Xin Qiyi didn’t think of what Mr. Liu was thinking at this time? He immediately responded casually: “It should be the company’s automatic subscription, I will also check it out occasionally…”
"Is that true?" Mr. Liu held the newspaper and looked at the paper texture that he hadn't read for a long time and still had the smell of ink on his hand: "I decided to promote our movies in newspapers!"
"Newspaper..." Xin Qi wanted to speak but stopped:
As we all know, the reason why newspapers, such as paper media, have not completely withdrawn from the stage of history is entirely because there are thousands of positions behind the newspapers that rely on newspapers and veteran cadres who drink big tea jars...
Now that Mr. Liu has decided to promote his new movies in such a sunset industry, what exactly did he think?
If it weren't for his idol Liu Yi, he would have pointed at the other party's nose and cursed: Did you think of such an unprofessional plan with your butt?
But now there is Liu Yi on the other side. Through several amazing marketing sessions, he is a big shot who has created beautiful music offline concerts!
Moreover, he successfully put his bet on online music, successfully entered online music and got a share of the pie; and went to Goryeo first to solve the most important copyright issue of beautiful music; and he also successfully made Potato Network available!
Such a big man made such a decision, and you said it casually without any brains, Xin Qiyi was the first to believe it.
Could this be Mr. Liu’s new strategy?
Thinking of this, Xin Qiyi recalled the advantages and disadvantages of the newspaper again, but in the end he didn't understand the secret. He had no choice but to ask for help in person: "Mr. Liu, this newspaper is a sunset industry..."
"I know!" Of course Mr. Liu knew that this was a sunset industry. If it wasn't sunset, Mr. Liu wouldn't advertise in the newspaper!
"This...well!"
Since Mr. Liu knew that newspapers were sunset industries, he still insisted on advertising in the newspapers, this means that Mr. Liu must have his backup plan! He just didn't think of this backup plan for the time being.
Thinking of this, Xin Qiyi had to continue asking: "Then Mr. Liu, which newspaper is suitable for us to invest in?"
"Which house is on your desk?" Liu Yi asked.
"Imperial Capital Daily!" Xin Qiyi replied.
"Then it's the Imperial Capital Daily!" Mr. Liu waved his hand: "When our release permit is released, you can contact the newspaper immediately. You can't delay for a moment, do you know?"
"This..." Xin Qiyi had ten thousand doubts in his heart.
If he advertised in the Imperial Capital Daily ten years ago, he would have to queue for a long time, because the communication was underdeveloped ten years ago, and newspapers were one of the latest ways to accept news.
But now...
Even if you don’t go to the China Film Channel to promote the new movie, you have to take at least a few variety shows to leave an impression on the audience!
Good guy, Mr. Liu just asked Cheng Xi to promote it on Weibo this time, and it was the kind of publicity that was not painful and itchy. The hot searches were only published in less than ten minutes...
In this situation, I feel that Mr. Liu doesn’t want to promote this movie at all!
However, Xin Qiyi quickly suppressed this terrible idea:
"How could Mr. Liu not want to promote this movie? This is Mr. Liu's creativity, and it is the first movie under Xinghuo. Mr. Liu also made a guest appearance in person. This must be his own illusion!"
Since that is the case, there must be some details that Mr. Liu did not notice, but he did not discover them!
What exactly is it?
On an ordinary morning, a big advertisement on the front page of the Imperial Capital Daily - the genius director's latest masterpiece "Crazy Stone" was released on March 1st. Please stay tuned!
There is no way. If it were ten years ago, hundreds of thousands could have at most a title on the attached page, but now there are not many suckers who are willing to spend hundreds of thousands on advertising in newspapers these days.
So the editor-in-chief of the newspaper waved his hand and arranged the front page headlines for a week!
Don’t say that once this advertisement is played, the effect is still the same. Some netizens have begun to discuss this topic online:
"Good guy, today I saw a movie promoted on the front page of the Imperial Capital Daily. If it weren't for the Internet on my mobile phone, I would have thought I would have been back ten years ago!"
"You saw it too? I saw it too. I don't know which fool has too much money and has no place to burn it. He actually chose to promote movies in newspapers these days. Isn't this funny?"
"That's right, how good is it to give me this money? I actually promoted the movie in the newspaper! And I didn't have any promotions before, so it was definitely not a big-scale movie..."
"Why is this name so familiar? I seem to have seen it somewhere..."
"Didn't this be promoted on Cheng Xi's Weibo a few days ago? This crew is simply a weird one. How could he think of promoting a new movie in the newspaper? Isn't there a Weibo big V as big as Cheng Xi?"
"It should be that there is no TV channel! You also know that Cheng Xi, as an artist banned by Xiangyang, would be good if this movie can be released. Where can there be any promotional channels?"
"I heard that this time the Imperial Capital Daily received hundreds of thousands of advertising fees at one time, which made the editor-in-chief happy. He arranged the front page headlines for a week with a wave of his hand...
Previously, the advertisements that can be used by the Imperial Capital Daily were considered big investors, but I didn’t expect that this time I would directly increase by hundreds of thousands..."
"No wonder, no wonder, no wonder they only advertise in newspapers. This is what the boss said before, but wasn't it just banned Cheng Xi? Why did this crew ban it?"
"It's not just Cheng Xi who banned it, but all the artists under Cheng Xi, including her. You may not know that this Xinghuo Company is a company under Cheng Xi, and "Crazy Stone" is produced by Xinghuo!"
Chapter completed!