"Packaging, the outer coat of this product, must be carefully designed by the designer before it is produced. It is by no means as simple as printing a few words and trademarks on red packaging paper, but it must take into account the comprehensive factors such as the sales target, the region, their ethnicity and hobbies, lifestyle, and traditional habits."

Liang Sanping looked at Lin Meng and Lang Mengcheng's actions, but said nothing. He continued with a smile: "So, packaging is a comprehensive science and technology involving mechanics, aesthetics, psychology, literature and art."

"Secondly, from the perspective of consumption, the first thing consumers are exposed to when shopping is packaging. Although it is not an essential requirement of consumers, it can subconsciously stimulate consumers' purchases through the artistic charm unique to packaging and decoration, and promote the final completion of consumption. Mediocre packaging design cannot arouse people's purchases, thus leading to the failure of consumption."

For enterprises, whether it is advertising war or brand strategy, in addition to the quality and reputation of the product itself, the focus of its strategy is mainly on packaging, because advertising does not necessarily enable consumers to immediately realize purchasing behavior, and it is also difficult for consumers to remember product names and related information. The important form of packaging participating in enterprise competition is to include it in CI planning.

The product packaging in ci planning appears in series effect, including the product brand name, product name, explanatory text, physical image, decorative patterns, block division and other components, forming a series of packaging that is both unified and varied.

■The establishment of a brand image can gradually leave a deep impression on customers in market sales, in addition to excellent trademarks, image design and advertising.

In terms of packaging, the process of brand formation is: enterprise → product → high-quality → packaging success → brand. It can be seen that the packaging quality of the product will directly affect consumers' recognition of the product.

At the same time, the artistic processing of packaging is also very important, which is directly related to the appeal of packaging to consumers. The designer's processing of graphics and other information when designing packaging integrates the emotions of producers, consumers and individuals. Such product information is easier to resonate and recognize emotionally.

Having a brand image is not enough. As modern packaging consumption psychology gradually moves towards diversification, complexity, and serialization, a brand must develop in the direction of serialization. Serialized packaging is a product of the same type and different varieties of an enterprise or a trademark brand, adopts a unified and varied standardized packaging design form, also called "family" packaging design.

The Jinlilai brand series founded by Mr. Zeng Xianyang of Hong Kong, after the ties were originally created, launched the Jinlilai series products one after another. This allows customers to know at a glance that it is a certain brand product of a certain factory. This way, it establishes the concept of credibility and famous brand products, and makes the overall image of the product strong, give a clear impression, and never forget it for a long time.

Serial packaging has two major advantages: one is to make the product famous, which is conducive to using the masses to suppress the few, and to creating famous brands and to market competition. The other is to play a role in expanding sales.

If consumers are satisfied with one of the series products, they will have a chain reaction of Aiwu and Wu, and they will trust other products in the series, which will be conducive to packaging promotion.

The ultimate purpose of any packaging is to facilitate sales. On self-selected mall shelves without waiters’ recommendations and introductions, the promotional function of the packaging best shows its unique vitality.

The first thing a packaging does to people is visual psychology. For example, "Kodak" and "Fuji" give people a good visual impact, which makes us deeply impressed by the product and the inherent quality, which arouses customers' purchases.

Often, good packaging is a good salesman and a promoter, which will bring people a beautiful enjoyment, make people like it and accept it. This invisibly plays a role in conveying information.

But Liang Sanping didn't say these things one by one, because if you say too much at once, you can't accept it on the one hand, and on the other hand, it will also lead to confusion in thinking. Let's go step by step. If you say too much at once, you can't digest it.

Asked Liang Sanping to take them around like this, everyone had no objection to Liang Sanping's packaging. Anyway, Liang Sanping asked him to do everything. In fact, Liang Sanping came to Xiangjiang this time and hoped to design a brand logo. No one knew better than him the importance of brand logos to companies and brands.

After having a meal with several masters, he told Lin Meng and Lang Mengcheng what the key points he said today. In the evening, Liang Sanping followed Jiang Li to visit Li Jiacheng.

It is not the first time that Liang Sanping has been here in Li Jiacheng's family. However, some unpleasant things happened last time, and that incident also triggered the contact and confrontation between Liang Sanping and the Chen family. Until now, he has become an ally with the Chen family.

"Hahaha... Pingzai, we have heard about you in Zhejiang Province! We did a good job, so our traditional culture should be promoted more..." When Li Jiacheng saw Liang Sanping, he held his hand tightly and said, "Do it well. We old guys will grow old in the future. In this world, it depends on you young people!"

Liang Sanping didn't dare to say that the old man had always taken good care of him. Even after he caused trouble at his house, he had always taken care of himself so much. This was called Liang Sanping's gratitude.

The King of Boats was also in the study and smiled and encouraged Liang Sanping. In the eyes of these old people, Liang Sanping was really a very good young man. He was diligent and reliable in his work, and was not ostentatious or arrogant.

Even now, he remains humble in front of himself and others. He has never boasted anything. These are all very appreciated by the elderly. This appreciation quickly transformed into support.

In today's study, Li Jiacheng made a tea for Liang Sanping with a smile. When Liang Sanping drank it, he knew what kind of tea it was. This is Dan Chong, which is produced in Fenghuang Dan Chong in Chaozhou.

People who do tea business often have a saying in the circle that those who sell tea do not want to make money from Chaozhou people. Wherever they go, they only drink their own hometown tea.

This is really the old tradition of Chaozhou people. Chaozhou people love Chaozhou tea. Even if they go to any part of the world, they will carry their hometown tea. Therefore, the unity of Chaozhou people is not unrelated to this tea drinking habit.

The favorite thing Chaozhou people drink is the Danzhu produced in Fenghuang Town, Chao'an, Guangdong. It is divided into three grades: Phoenix Danzhu, Phoenix Radix and Phoenix Narcissus according to its quality. The Danzhu tea tea comes directly from the neighboring Anxi, but after changes in geography and climate, it has a unique mountain charm character.

Although Dantong tea also has spring and autumn tea, only winter tea is the most beautiful. The best winter tea is called "snow flakes", the typical "bitter first and then sweet", which must be felt while it is fresh.

"The Japanese have tea ceremony, and we Chinese have it too. Their tea ceremony is unique, but I always feel that our tea ceremony has the charm that belongs to us." Li Jiacheng smiled and said to Liang Sanping: "So, if you make tea, I want to work with you. Open some special teahouses in Japan to perform our tea art!"

Tea ceremony belongs to Eastern culture. The difference between Eastern culture and Western culture is that Eastern culture often does not have a scientific and accurate definition, but depends on individuals to get close to and understand it based on their own understanding.

The word "tea ceremony" was found in the Tang Dynasty in my country. For example, in "Feng's Wenjian Ji": "There is also a great tea ceremony to polish it because of the theory of Hongjian, so the tea ceremony was carried out." Liu Zhenliang of the Tang Dynasty also clearly stated in the Ten Virtues of Drinking Tea: "Tea can be used to practice, and tea can be used to be elegant."

Although the "tea ceremony" has been used for more than a thousand years since the Tang Dynasty, this entry is not available in reference books such as "Xinhua Dictionary", "Cihai", and "Ciyuan". So, what is tea ceremony?

The Japanese regard tea ceremony as the crystallization of Japanese culture and also as the representative of Japanese culture. In recent hundreds of years, there have been endless people who are committed to tea time in Japan. Based on long-term practice, scholars have only begun to define tea ceremony in recent years.

In 1977, in his book "The Aesthetics of Tea Ceremony", Mr. Tanikawa defined tea ceremony as: art performed by body movements as a medium. It includes four factors, including artistic factors, social factors, etiquette factors and practice factors.

Mr. Shinichi Kumatsu believes that tea ceremony culture is a comprehensive cultural system that takes tea as an opportunity. It is comprehensive, unified and inclusive. It includes all aspects of art, morality, philosophy, religion and culture, and its core is Zen.

Mr. Xiong Cang Kung Fu proposed from a historical perspective: Tea ceremony is an indoor art. Artistic ability makes a unique artistic group of human culture. It achieves the purpose of cultivating sentiments and improving personality through the cultivation of the human body.

In fact, it is a thankless thing to define the tea ceremony. The characteristics of tea ceremony culture are exactly what Lao Tzu said: "The Tao can be told, it is extraordinary. The name can be named, it is extraordinary." At the same time, Buddhism also believes that "the Tao is enlightened by the heart."

If you have to define the tea ceremony and regard the tea ceremony as a fixed and rigid concept, it will lose the mystery of the tea ceremony, and at the same time limit the imagination of the tea people and reduce the mysterious feeling that arises when you use your heart to realize the truth.

"We are essentially different from the tea ceremony in Japan." But Li Jiacheng smiled and said to Liang Sanping: "Japanese scholars summarize the basic spirit of tea ceremony as 'harmony, respect, purity, silence'. Tea is the four truths of the tea ceremony, the four principles and the four rules."

Liang Sanping nodded to show that he knew this. After being scolded by Chen Qian, he started to check the information when he went back. Fortunately, Jiang Li's network of relationships was not weak. He quickly found information from various parties for him. Among these information, Liang Sanping also learned about the difference between Japanese tea ceremony and Chinese tea ceremony. After all, if you want to do this industry, you must have some understanding of this industry. (To be continued, please search for Astronomy, novels are better, updated and faster!

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