Chen Yingxiong announced in advance that he would win the Golden Boot this season, which will naturally arouse everyone's discussion. As soon as the media reported, the ball mi members of each team expressed their opinions one after another.

Except for Liverpool's ball mi, all other teams are basically scolding Chen Yingxiong. But they are cursing very interesting. They are not scolding Chen Yingxiong for his delusion, they are scolding Chen Yingxiong... Too arrogant...

This is worth pondering. Why did the ball miracles of these teams not scold Chen Yingxiong for his delusions when they heard this sentence from him, but said that he was too arrogant?

This careful analysis will have a very different meaning.

If calling Chen Yingxiong a foolish idea, it means that they think that Chen Yingxiong cannot achieve this goal, so it is called foolish idea. A toad wants to eat swan meat.

But what they called "too arrogant" is too crazy. It means too much. That is, it can be said that Chen Yingxiong declared that he wanted to win the best scorer for the third time, or it can be said that he announced in advance that he was too arrogant to win the Golden Boot. It was a bit ambiguous.

Arrogance can be understood as arrogance without strength, or as a strong and arrogant person, not low-key...

It seems that Chen Yingxiong's strong strength has been "recognized" by many people.

Whether they admit it in their hearts or not, they have to pinch their noses when facing this arrogant Chen Yingxiong. After all, they are indeed the winner of the Golden Boot for two consecutive times.

Last season, he scored 75 goals, only one goal away from Messi, which is the second in history!

xxx

No matter how the outside world talks about himself, Chen Yingxiong has long been used to the buzzing comments.

Because many controversial voices for players like him are actually created by himself. If such a person is knocked down by the commentary, it will be a strange story in the world.

Amid such controversy, the league ushered in a quit.

National team match days for various countries are coming.

In the past two weeks, Chen Yingxiong's teammates flew around in the sky, busy playing for the country.

All these busyness have nothing to do with Chen Yingxiong.

More than a month ago, the news about Chen Yingxiong's nationality was still very rumored. Now Chen Yingxiong is training alone at the Melwood training base, which makes many people sigh. They feel that the whole world is discussing the national team, and Chen Yingxiong seems so lonely and lonely alone...

In China, there is a condemnation against the Chinese Football Association. However, the Chinese Football Association has been very comfortable dealing with this, and they have accumulated rich experience. It is good to stay silent at this time. As long as the national team game day is over, the trend will naturally stop, because Chen Yingxiong will use his outstanding performance to successfully divert the interest of the domestic public. At that time, everyone will pay attention to Chen Yingxiong's goals in the league. Who cares whether he enters the national team or not? If someone mentions this matter at this time, he may be criticized for "disgusting."

It's really ironic. On the one hand, the Football Association is in trouble because of Chen Yingxiong, and on the other hand, it depends on Chen Yingxiong to solve it.

...,

Chen Yingxiong is not as lonely as everyone imagined. He still has a lot to do,

The heroes are very busy now.

Because of his outstanding performance in Beijing's Temple Cup, Chen Yingxiong's position in the mind of Chinese football mi reached a new high, and continued to firmly sit in the throne of China's most popular athletes. Even those who did not like him before began to accept him and like him through that matter.

Many brands are attracted by his popularity in the minds of Chinese people and want to sign contracts with him.

But not all brands can get endorsements from Chen Yingxiong. Now, Chen Yingxiong relies on the big market in China, coupled with his own strength, his agent team of ordinary brands simply doesn’t like it.

First, we renewed the contract with Chen Yingxiong and Nike for four years in 2010, and received a sponsorship fee of 4 million euros every year. Now the three-year contract has passed.

This time Adadis started to poach, and it was obvious that they had fully realized their mistakes. Although it was no longer an easy thing to poach Chen Yingxiong from Nike. However, seeing that Chen Yingxiong's popularity is still rising, it is worth spending no matter how much money it is. In addition to having a high reputation in the world, he also plays an important role in the huge market of China.

His commercial value is limitless!

Chen Yingxiong would not sign a contract with Adidas because the other party looked down on him at the beginning, and he had no other advantages, but he was very small-minded and very revenge. Since you looked down on me at the beginning, I wouldn’t pay attention to you now!

However, Dracula used this to talk to Nike.

Look, your mortal enemy Adidas has come to us, and the conditions offered are quite generous. To be honest, we have one year contract with you, and we are the people who abide by the contract and have a guaranteed reputation. And the hero means that it is better to renew your contract with you.

However... the other party offered so high prices and offered a sky-high price, so we were under great pressure here. After saying this, Nike would naturally know what this means. He must have come here with Adidas' offer to ask for a better contract.

But this is not a shameful thing, and Nike will not be furious because of this incident and feel that it is threatened. This is the correct attitude of the mall. When doing business, it is understandable to do so in order to get better personal treatment.

After all, it is not forcing Nike to renew his contract with him. If Nike cannot accept the other party’s asking price, he can not renew the contract and let Chen Yingxiong leave a year later...

But can they let Chen Yingxiong go?

Adidas knows the importance of Chen Yingxiong. If Nike doesn't know it, their senior executives will be idiots.

When Cristiano Ronaldo and Nike's contract was about to expire, Adidas also came to poach people. After Nike learned about this, he immediately signed a new sponsorship contract with Ronaldo, and offered a sky-high price of 6 million euros per year!

The contract Ronaldo won is also the most valuable endorsement contract in football history.

Now Nike and Chen Yingxiong have a contract, which is Nike's advantage, so naturally we have to make good use of it.

So Nike also expressed his willingness to continue to cooperate with Chen Yingxiong.

Since both parties have this idea, the next thing is much easier to do, just sit down and ask for a price everywhere to pay the money.

This matter began not long after the end of last season. At that time, Chen Yingxiong scored 30 goals in the Europa League and set a "record that does not belong to the earth". After a certain English media spoke, Adidas came to the goal.

Soon Dracula began negotiations with Nike.

After two months of continuous bargaining, Durcula, the vampire, finally brought Chen Yingxiong a sky-high contract to renew for five years since 2013, which means that the contract term is until 2018.

In these five years, Chen Yingxiong can receive a fixed bonus of 8 million euros from Nike every year!

Eight million euros! The highest personal sponsorship contract in the history of world football has been released!

When Nike and Chen Yingxiong’s personal official website announced the news at the same time, the media and the ball mi were shocked.

In the world football world, no one has been able to live such a high sponsorship fee from a brand in a year.

Cristiano Ronaldo currently has a contract with Nike of 6 million euros per year. In addition, if his goals reach the specified number, he can get an additional one million euros, which is seven million euros.

But Chen Yingxiong's new contract beats Ronaldo.

The eight million figure looks scary, but those who know the inside story think that Nike still made a profit. Durcula finally made a little compromise in exchange for the "world's highest endorsement fee".

gimmick.

Because at the beginning, Dracula proposed to guarantee a minimum of 7 million euros for one year. In addition, if Chen Yingxiong scored more than 30 goals in the league, he would add one million to win the league's top scorer and the Champions League top scorer. In this way, if Chen Yingxiong can collect all these honors in one season, Nike would have to pay Chen Yingxiong at least 10.5 million euros of endorsement fee per year!

Judging from Chen Yingxiong's momentum now, these honors are easy for him, so if Nike accepts Durcula's conditions, he will have to spend more than 10 million a year.

This is too high for Nike. You should know that the world's highest-paid athlete golfer Tiger Woods could receive 16 million euros from Nike every year, which is the world's highest single sponsorship contract. The American Professional Men's Basketball League athlete LeBron James is 9.5 million yuan per year, while Kobe Bryant is 7.5 million euros, and the highest footballer is Ronaldo, 6 million yuan per year.

Nike doesn't want Chen Yingxiong to raise the limit of the football player endorsement fee at once, because they will soon start negotiations with Ronaldo. If they agree to Chen Yingxiong's sky-high price, it will be very passive for them to renew their contract with Ronaldo. Ronaldo naturally cannot tolerate Chen Yingxiong so much higher than him...

Finally, after negotiation, the two sides put forward a compromise suggestion. That is, Chen Yingxiong's sponsorship fee must be the highest in the world football world and his status must be guaranteed. For this reason, they can give up the reward clause such as increasing the number of goals by one million euros, and winning the best scorer is another one million euros.

Nike proposed a sky-high sponsorship contract of 8 million euros, and finally got Durcula's approval.

Before the two sides officially signed the letter, the media had already received news, but they knew that Chen Yingxiong and Nike were negotiating a big contract. They didn't know how big they had speculated, but it was just six million a year, an increase of two million from Chen Yingxiong's current annual 4 million.

Who would have thought that the news was finally announced and it turned out to be eight million! It doubled!

Beast!

This idea comes to mind in many people.

The people in the west are still eating grass, and the people in the African are still hungry. This bastard actually smiled at the camera a few times in a year, and could easily get eight million euros! What is it that he is not a beast?

When the official announcement of this news, Chen Yingxiong signed a contract with him at the Nike headquarters in the United States.

This time, Nike's headquarters invited many well-known global media to witness this historic moment together.

Compared with the first nose contract, the entire treatment is different now.

This also indirectly shows the improvement of Chen Yingxiong's strength and fame!

Facing the flashes and cameras of hundreds of media outlets, Chen Yingxiong smiled calmly.
Chapter completed!